Mediaboss Marketing

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Looking for social media careers or social networking jobs? Go for Facebook or Twitter jobs! - Video

27 April 2012

According to a survey by USA Today, the No. 1 choice for consumers contacting hotels via social networks is to find local info. Users are looking for recommendations on things to do, restaurants and bars in the destination, and a concierge that is able to reply to requests on social networks is seen as a way to enhance the consumers experience. The survey points the direction of what hotel social marketing should be about.

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What do consumers want out of hotel social marketing? According to a survey by USA Today, the No. 1 choice for consumers contacting hotels via social networks is to find local info. Users are looking for recommendations on things to do, restaurants and bars in the destination, and a concierge that is able to reply to requests on social networks is seen as a way to enhance the consumers experience. The survey points the direction of what hotel social marketing should be about.

This survey got me thinking about certain digital marketing best practices that hotels should adhere to when engaging consumers on social networks. This article points out five simple tips for hoteliers that want to infuse their social presence with an engagement shot by turning their social presence into a social concierge.

Tip 1- Use your staff to describe whats happening in your neighborhood No one better than your staff knows whats happening in your neighborhood. Whether its the trendy restaurant, or the cool new bar for singles, your Facebook page and twitter stream will come alive as you discuss whats happening. Other locals may flock to your posts and enhance them with valuable information. This local, hard-to-get information is what hotel social marketing should be about, as this is what users are looking for.

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Is The Social Concierge The Answer To Hotel Social Marketing?

Are you already promoting your products and services on social sites like Facebook, Twitter and Google+, etc. You have one more platform called Pinterest. Take your SME to the next level with the help of Pinterest

Businesses that went social with their products and services tasted success. In fact, popular social sites such as Google+ and Facebook are offering exclusive schemes for businesses in general and SMEs in particular to cash in on the opportunity. And that's when social media marketing gathered momentum.

Well, social media marketing has now become the order of the day. It has created a buzz across the globe, though many in India still don't know how to use this effectively for their growth and expansion.

However, the story in the West and other developed markets are different. They are already grappling on social sites like Twitter, Facebook and YouTube, etc and their success stories are awe-inspiring.

They have now started experimenting with new social sites like Pinterest.

Recently launched, Pinterest has now become the fastest social site to cross the 10 million unique visitor-mark in history. A comScore survey says this innovative social site had registered an average growth of 52 per cent from January to February, 2012, and garnered a mind-blowing 17.8 million users.

This success has evoked a keen interest among businesses around the globe, as they sensed a huge opportunity. As a matter of fact, a few industries in the US have already begun to use it.

The registration process is simple. To join Pinterest, one needs to apply or be invited by somebody. Users can create online virtual pin boards, to which they can pin images. Multiple boards can be created and sorted by their content, and comments can be added. Users can browse through the various boards and follow their creators, and can like images or re-pin them to their own boards.

According to a top executive with a social media consultancy in the US, Pinterest provides a channel to interested consumers and can drive traffic back to a businesss website. It is visual-based and it makes it distinctive from other social sites.

In the country, Pinterest hit the bull's-eye, as its visual nature made it particularly appealing to visual-based businesses, such as weddings websites. The same feature has proved to be popular with the graphic design community, too, for it provides a simple way of visually communicating with clients.

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(P)interest-ed in social media marketing?

The communications minister of the Palestinian Authority (PA) has resigned, accusing senior officials of clamping down on critics and stifling freedom of expression.

Abu Daqa announced he was stepping down late Thursday, and revealed that the PAs attorney general had ordered Palestinian Internet service providers to block access to at least eight websites critical of PA President Mahmoud Abbas over the past six months, the BBC reports.

The websites were reportedly loyal to one of Abbas most strident opponents, Mohammed Dahlan, a former Gaza Strip security chief who was kicked out of the Fatah movement which dominates the PA in June after accusing the president of weakness and corruption.

More from GlobalPost:Palestinian leader Abbas sends Israeli PM Netanyahu letter outlining demands for peace talks

Daqa said the Internet crackdown was bad for the image of the Palestinian Authority in the world, and pointed out that the websites could continue to reach users by switching to other domains, according to the Associated Press.

The PAs crackdown was also criticized in Washington. US State Department spokeswoman Victoria Nuland said Thursday: We are concerned about any uses of technology that would restrict access to information.

Weve had these concerns in other parts of the world, and we wouldnt want to see the PA going in the direction that some of those regime have gone in, she added.

More from GlobalPost: Has Israel's regional isolation helped protect its economy?

http://www.globalpost.com/dispatch/news/regions/middle-east/israel-and-palestine/120427/palestinian-communications-minister-qu

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Palestinian communications minister quits over Internet censorship

Russian President Dmitry Medvedev denied the existence of censorship in the Russian media in his last interview as president on Thursday, saying any signs of censorship must be scrutinized by government.

I will repeat that censorship is prohibited by the Constitution and if it appears somewhere it should be the subject of state investigation, Medvedev said in an interview with Russian TV journalists.

Medvedev made the comments after state TV channel journalists told Medvedev their management restricted the list of politicians that could be invited for interview under the pretext of political rationale.

Medvedev said however it was down to the heads of media outlets to ensure topical news made the mainstream.

The president, who proposed establishing a public TV channel independent of political influence in December last year, also expressed hope that the new channel, which is due to be set up in January 2013, would have no political position and be free from bias.

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Medvedev Denies Media Censorship in Russia