Mediaboss Marketing

BURLINGTON, MA--(Marketwire -06/12/12)- Awareness, Inc., leading provider of social marketing solutions for customer acquisition, today announced the launch of the new Awareness Certified Agency Program -- a comprehensive partner program designed to equip agencies of all sizes to acquire new clients while getting a range of social marketing support services. Agencies participating in the program will get exposure to hundreds of thousands of brand marketers who follow Awareness' thought leadership programs, which include popular webinars with industry leaders, social marketing trend reports, instructional guides on social strategy and engagement, access to free downloads on the best new books in social marketing, among others.

In addition to the co-branded lead generation and marketing enablement services, the Awareness Certified Agency Program provides agencies with affordable access to the Awareness Social Marketing Hub -- the software of choice for social media monitoring, publishing and analytics for leading brands and agencies including Major League Baseball, American Cancer Society, Xerox, Carlsberg, Comcast SportsNet, Likeable Media, Raidious, Maui Jim and MindJumpers. Now marketing agencies, social media agencies, and marketing consulting firms can use the powerful social marketing capabilities of the Hub to market their own consulting services along with the products and services offered by their clients.

"Our new agency program is designed to help agencies grow their social marketing business and get access to top industry resources to help them ramp up their clients," says Mike Lewis, VP of marketing and sales for Awareness, Inc.

In addition to full access to the Hub, Certified Agency Partners benefit from:

Agencies and marketing consulting firms interested in learning more about the Awareness Certified Agency Program can visit the Awareness website for more details. They can also attend the Certified Agency Program webinar on June 14th at 2 PM Eastern or contact Keith Sullivan at keith.sullivan@awarenessnetworks.com or by phone at (781) 270-2422.

About Awareness, Inc.Awareness, Inc. is the leading provider of enterprise-class, social marketing software for marketers to publish and manage social content, engage with their audience and measure the effectiveness their social media activities across multiple social media channels. The Awareness Social Marketing Hub is built upon Awareness' expertise with some of the world's leading brands and marketing agencies including MLB, Sony Pictures, Comcast, Likeable Media, Associated Press, Cox Communications, Mindjumpers and American Cancer Society.

About The Awareness Social Marketing HubThe Awareness Social Marketing Hub helps business acquire customers through social marketing. The Social Marketing Hub is the first enterprise-class application for serious marketers who want to plan, implement and measure meaningful social media strategies across the organization.

Interested in learning more or seeing the Hub in action?

Connect with Awareness

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Awareness, Inc. Launches New Certified Agency Program

Artists Biennial Germany The German artist Gregor Schneider says organisers of the exhibition have blocked a work he planned to install in Karlskirche church, Kassel

By Julia Michalska. From Art Basel daily edition Published online: 12 June 2012

The German artist Gregor Schneider says that the organisers of Documenta have censored a work he planned to install in the Karlskirche church in Kassel, home of the quinquennial exhibition (until 16 September). Schneider says that Its all Rheydt Kolkata, Kassel 2012, consisting of material dredged from the river Ganges in northern India, was withdrawn after Bernd Leifeld, the managing director of Documenta, intervened.

Schneider was given 70,000 by the Protestant Academy of Hofgeismar to make the piece. The Art Newspaper understands that Leifeld expressed concerns that visitors could mistake the

installation for a Documenta project, and that any mix-up could have damaged the reputation of the prestigious German exhibition. Representatives of the academy declined to comment.

A spokeswoman for Documenta says that Leifeld heard some time ago that the church was planning an exhibition during Documenta, though no one was aware which artist the church had in mind. After consulting the church, [its officials] decided to concentrate on seminars and lectures [instead].

Meanwhile, the German sculptor Stephan Balkenhol has installed an outsized human figure with outstretched arms in the bell tower of a Catholic church in Kassel despite opposition from Documentas management. He reportedly accuses Carolyn Christov-Bakargiev of curtailing cultural events in Kassel, but the exhibitions artistic director says that she would never [censor art]. The German artist Siglinde Kallnbach has launched a campaign in support of Balkenhol and Schneider.

For an opening report on Documenta and more news from the exhibition, download our free daily fair edition

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Documenta sparks “censorship” row

BRUSSELS, Belgium--(BUSINESS WIRE)--

Openwave Mobility, a global software innovator of value-added services for the mobile telecommunications industry, today announced the availability of the latest version of its Congestion Control (CC) Media Optimizer product, a video optimization solution that enables mobile operators to manage congestion when it occurs in localized hotspots rather than requiring brute force compression of all video on the network at all times. CCs Media Optimizer automatically triggers optimization when the network reaches pre-determined thresholds and gives operators the ability to intelligently analyze and implement video optimization based on real-time network conditions.

Today MP4 videos make up a high volume of video traffic, creating a strain on the networks. Openwave Mobility has observed in customer deployments that roughly 80 percent of all smartphone video traffic is MP4. This new version of Media Optimizer provides inline MP4 optimization, which dynamically optimizes MP4 video traffic only when necessary while maintaining or improving user quality of experience (QoE). This inline MP4 capability is in addition to Media Optimizers existing inline optimization already available for earlier video types.

Operators are focused more than ever on staying ahead of the growing number of mobile video formats and bandwidth demands stemming from the ever growing popularity and proliferation of Android and iOS devices, said John Giere, CEO, Openwave Mobility. We believe our inline MP4 product, which has been tested live in our customers networks, will deliver immediate network efficiencies and increase subscriber QoE for MP4 video traffic.

Media Optimizer is part of Openwave Mobilitys Congestion Control solution and can be delivered pre-integrated with Openwave Mobilitys other Congestion Control and Price Plan Innovation solutions. Openwave Mobilitys Media Optimizer is available immediately. Please contact sales@owmobility.com for more information.

About Openwave

Openwave Mobility is a category leader in video optimization and dynamic data plan management for the mobile telecommunications industry. Openwave Mobilitys products and services help mobile operators create new revenue opportunities and dramatically reduce bandwidth costs. The companys global customer base consists of leading mobile operators.

Openwave Mobility is a privately held company headquartered in Redwood City California, with offices in Belfast, Tokyo, Sydney, Kuala Lumpur, Dubai, Johannesburg, Madrid, Reston and Overland Park. For more information about Openwave Mobility, please visit http://www.openwavemobility.com.

Openwave Mobility and the Openwave Mobility logo are trademarks of Openwave Mobility Inc. All other trademarks are the properties of their respective owners.

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Openwave Mobility Introduces Industry’s Most Comprehensive Smartphone Video Optimization Solution

NEW YORK, June 12, 2012 /PRNewswire/ -- Record global sales of tablets and smart devices are underlining the rising revenue opportunities from digital delivery of entertainment and media (E&M) content and advertising to increasingly connected and mobile consumers. According to PwC's annual Global Entertainment and Media Outlook 2012-2016 an in-depth five-year outlook for global consumer spending and advertising revenues directly related to entertainment and media content released today, the industry is approaching the 'end of the digital beginning' with digital now embedded in business-as-usual and moving to the heart of many E&M companies.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/51656-pwc-us-digital-now-business-as-usual-entertainment-and-media-industry

(Logo: http://photos.prnewswire.com/prnh/20100917/NY66894LOGO)

The Outlook forecasts that global E&M spending is expected to rise from $1.6 trillion in 2011 to $2.1 trillion by 2016, growing at a compound annual growth rate (CAGR) of 5.7 percent. The U.S. E&M market experienced the largest increase since 2007 with faster growth expected, growing at 5.2 percent CAGR reaching $597 billion in 2016, from $464 billion in 2011.

The report finds that growth in digital E&M spending will continue to significantly outpace growth in non-digital spending during the next five years. Digital spending is expected to account for 67 percent of all growth in spending during the next five years, globally. Digital spending in the U.S. is expected to account for 31.5 percent of all E&M spending in 2016, up from 21.7 percent in 2011.

"Change in consumer behavior is pervasive and accelerating and the E&M industry is in the front line of this change," said Ken Sharkey, entertainment, media & communications US practice leader, PwC. "The past uncertainty triggered by the digital migration has given way to a sharper focus of E&M companies on executing their digital strategies. While experimentation will continue, the way forward is becoming clearer as companies focus on identifying, choosing and executing the right business models, organizational structures and developing the skill sets to understand consumer behaviors and motivations in their connected, multi-screen environments."

According to the Outlook, the challenge ahead is in the implementation of digital strategies and the E&M industry is reshaping itself around three perspectives:

Understanding the connected consumer - To engage and immerse consumers in the connected multi-screen future, companies need to understand their behaviors and motivations. Data analytics tools are required to mine the mass of customer data. However, consumers' fears over privacy risk triggering a public and regulatory backlash. PwC believes that avoiding this will require a shift of industry mindset from 'customer ownership' to putting the 'customer in control.'

New business models to reinvent the value proposition of advertising and content - Digitally-derived insights are now redefining advertising and expanding its value proposition, enabling it to become paid, earned and socialized. This is driving new performance metrics, new roles for agencies and other participants in the value chain and new flexible pricing models.

Developing organizational models to harness new behaviors and grow revenues in the 'new normal' - To date, many E&M businesses have developed digital as an adjacent operating group, with separate infrastructure, solutions and staff. In the 'new normal,' this siloed approach no longer works. Companies are now embedding and integrating their digital operations into the main enterprise, driving improved profitability, scalability and innovation. Realizing these benefits means tackling challenges around right, royalties and piracy.

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Digital Now Embedded in 'Business-as-Usual' for Entertainment & Media Industry, Says PwC US

NEW YORK--(BUSINESS WIRE)--

24/7 Media, WPPs marketing technology company, today announced the launch of a new software development kit (SDK) for 24/7 Mobile.

The new 24/7 Mobile SDK is part of 24/7 Medias unique 24/7 Open AdStream ad management platform that includes display, video, mobile and social. The new Mobile SDK provides publishers and media companies with all of the necessary tools for integrating in-app advertising for both iOS and Android devices, whether smartphones or tablets, including the latest IAB & MMA formats.

The kit includes documentation and a sample app which can be used for showcasing and testing the technology along with the program library. Publishers simply include the SDK code within their mobile apps and the SDK automatically connects their mobile application with their ad server, 24/7 Open AdStream. Through this process, the publishers mobile application requests that the appropriate ad, including targeting features, be delivered from the ad server to the end user.

Mobile advertising is growing rapidly and both publishers and media companies need to match advertising to app audiences, said Rob Schneider, Senior Vice President of Corporate Strategy and Development, 24/7 Media. This is the latest example of our continuing efforts to offer cross channel solutions on a single ad serving platform.

Nicolle Pangis, President, Real Media Group Europe, a business unit of 24/7 Media, commented: Our new SDK opens up additional sales opportunities by enabling publishers to monetize the advertising space in their mobile apps quickly and effectively by using the newest standards and technologies in the market.

Because both 24/7 Mobile and the SDK use the same technology, publishers can monetize both mobile website and in-app advertising. Furthermore, 24/7 Media's comprehensive ad serving solution means that customers can more easily manage their display, video and mobile inventory within one tool, which enables them to save both time and budget.

About 24/7 Media

24/7 Media, formerly 24/7 Real Media, is a leader in digital marketing technology, serving advertisers, agencies and digital publishers worldwide. The company has been at the forefront of media innovation for fifteen years. The 24/7 technology platform spans every digital channel, providing users with unprecedented control and consolidated data analysis.

This technology powers two specialized business units: Real Media Group helps marketing organizations engage their audiences with superior precision, transparency and return on investment. The group also helps digital publishers monetize their properties and manage advertising operations more effectively. Media Innovation Group provides advertisers and agencies with strategic consulting and implementation services that deliver competitive advantage in fields being transformed by technology.

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24/7 Media Boosts Mobile App Advertising Capabilities with New Software Development Kit