Mediaboss Marketing

Internet revolution has bypassed rural India with less than half a per cent of families having the facility at home as against 6 per cent in cities, reveals a government survey.

At all India level only about 0.4 per cent of rural households had access to Internet at home as compared to about 6 per cent of urban households, said the National Sample Survey Organisation (NSSO) report on expenditure in 2009-10.

Reflecting the digital divide in India, the study said just 3.5 households per 1,000 families, had access to Internet services at home in rural areas in the year.

However, in urban areas, Internet connectivity was much better in 2009-10 as 59.5 families out of every 1000 households had the facility at home.

Among the major States, Maharashtra was on top with the 104 out of 1,000 families had Internet in cities, followed by Kerala and Himachal Pradesh at 95 each and Haryana at 81.5.

The penetration of digital services was highest in rural areas in Goa with 50 out of 1,000 households having Internet connection. Kerala came next with 34 families having such a facility at home.

Among the hilly States, Arunachal Pradesh had the best reach of the Internet service in rural areas with 19 out of 1,000 households have such facility at home, followed by Himachal Pradesh at 16.

The study further states that among the major states, Kerala had by far the highest proportion of households with Internet access in the rural areas at 3 per cent followed by Himachal Pradesh at 2 per cent.

In cities, Maharashtra reported the highest percentage of household having access to Internet connection (10 per cent) followed closely by Kerala, Himachal Pradesh and Haryana.

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Internet revolution bypasses rural India: Survey

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Suzanne Choney

Once again, the British government may try to get Internet service providers to be the babysitters charged with keeping onlineporn away from children. A similar effortin late2010 failed, but now it's back in a different form.

The previous plan would haverequired adult, at-home Internet users toasktheir ISPs for access to porn. That went over well with the Brits (not): "Yes, please, may I have my daily dose of Internet porn now, and thank you."

The revamped approach is only slightly less humiliating for adults: They would be required to "opt in" with their Internet service provider if they don't want all adult content blocked. And, as many of us know first-hand, opt in/opt out lingo can be mighty confusing, with the user ofteninadvertentlypicking the "wrong" choice.

There are other concerns.

"Forcing ISPs to filter adult content at the network level, which users would then have to opt out of, is neither the most effective nor most appropriate way to prevent access to inappropriate material online," saidNicholas Lansman, secretary general of Britain's Internet Service Providers Association, in a pressstatement.

"It is easy to circumvent, reduces the degree of active interest and parental mediation and has clear implications for freedom of speech. Instead parents should choose how they restrict access to content, be it on the device or network level, with the tools provided."

Ah, the parents.

Britain's Independent Parliamentary Inquiry into Online Child Protection said in a recent report that the problem is too overwhelming for parents alone to deal with:

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UK wants Internet providers to block porn by default

NEW YORK (AP) The organization in charge of expanding the number of Internet address suffixes the ".com" part of domain names is apologizing for delays but says it's favoring "quality, not speed."

Three weeks ago, the Internet Corporation for Assigned Names and Numbers abruptly shut down a system for letting companies and organizations propose new suffixes, after it discovered a software glitch that exposed some private data. At the time, ICANN planned to reopen the system within four business days. The system remains suspended indefinitely.

"We've very focused on the quality of what we do," ICANN CEO Rod Beckstrom said. "We take this very seriously. That's why we're moving very methodologically and professionally."

In an interview with The Associated Press this week, Beckstrom added, "We apologize for the delay, but we're committed to getting this right."

ICANN has said it needed time to figure out why the software failed and how to fix it. That was completed last week, Beckstrom said, but ICANN still must undergo extensive testing on the fixes and inform companies and organizations whose data had been exposed. He declined to offer a timetable; ICANN said Friday that it planned to provide an update after Tuesday.

Up to 1,000 domain name suffixes could be added each year in the most sweeping change to the domain name system since its creation in the 1980s.

The idea is to let Las Vegas hotels, casinos and other attractions congregate around ".Vegas," or a company such as Canon Inc. draw customers to "cameras.Canon" or "printers.Canon." The new system will also make Chinese, Japanese and Swahili versions of ".com" possible.

After several years of deliberations, ICANN began accepting applications in mid-January. The application window was to have closed on April 12 the same day ICANN had to shut down the system, just hours before the deadline.

The glitch did not affect general availability of the Internet's domain name system the databases that let Internet-connected computers know where to send email and locate websites. It also did not affect the ability to register new names under existing suffixes.

Rather, the glitch was with the software ICANN had set up to take applications for new suffixes.

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Internet group: Quality over speed in new domains

Another update, another dose of mayhem. This time the mayhem is called Penguin. As with all Google updates over the years, there have been winners and losers.

Before we start panicking, we should remember that for Google to survive and continue dominating in the next decade it has put in huge effort to keep its SERPs relevant, useful, and clean of spam. As a reminder, Penguin isnt the first major update Google has rolled out in the past 10 years:

We won't go into detail on each of these, as plenty has already been written about these updates on Search Engine Watch and elsewhere. Instead, lets focus on the one theme that runs through each of them: To keep spam in check. Granted, Googles definition of spam has varied, but generally they have done a good job of being vocal in the community through Matt Cutts, head of Google's web spam team, and also through Googles own Webmaster guidelines.

Some websites are out to make a quick buck (not thinking of their customers/visitors), or they have been misguided by an agency or by some black hat SEO magician that its OK to use tricks. Here are a few of the things websites should avoid as outlined in Googles Webmaster guidelines:

Youre playing Russian roulette if youre engaged (or plan to engage) in any of the above tricks. Businesses who are in for the long haul should think a lot about their customers. Specifically, how can you:

With a mindset like this, the focus shifts from employing tricks like the ones mentioned above to a mindset of how you can publish quality content on a user-friendly website that makes users want to stick around.

As an in-house SEO, thinking of how to create value for your site visitors and employing ethical white hat SEO tactics should be on top of your agenda. And only if it is on top of your agenda will it filter down to other departments in your company. This will also ensure that there is no risk of turning to the dark side of SEO.

Lets look at what in-house SEOs can do immediately when an algorithmic updates like Penguin happen, and how to plan for the future so you dont get hit hard.

It can be a big blow to your business if you get hit by these Google updates. But avoiding SEO shortcuts, having a plan of action, and creating a long-term plan is a solid start. Think of this as your own SEO crisis management plan.

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Hit by Google Penguin? An In-House SEO Crisis Management Plan

I have been involved in weight loss and fitness related researches and projects for quite some time, and lately, I have been doing quite a lot of SEO and Internet Marketing for a couple of websites. And even though I wouldnt rate myself as an authority on any of these topics, I can still brag about half a decade of research and reading on these topics. And one thing Ive found true with both of these fields (i.e. weight loss and Internet Marketing) is that the Internet is beset with loads and loads of misinformation and half-baked theories coming from self-acclaimed experts. To say it in the most uncontroversial manner, there are quite some misperceptions and confusions when it comes to an internet marketing methods that deliver as well as a weight loss regime that works.

They say experience is the best teacher (and a very strict one too), and all my years as a close observer has taught me some lessons, and the best part is, these lessons have stood the test of time, regardless of how many updates Google makes. Keep on reading to find the lessons. Rest assured, they will continue to benefit you throughout your career.

Dont Look Out for The Short Cuts

I cant comprehend why so many weight loss and Internet Marketing experts are making it sound as easy as ABC. If reaching your weight loss or Internet Marketing goals was that easy, it wouldnt have been an accomplishment worth going for? People are keen to drop excessive weight, or get more and more visitors on their websites because its something that will enable them to stand out of the crowd, mainly because every Tom, Dick, and Harry cant do it. It is actually the difficulty level what makes it worth going for. So why make it sound ridiculously simple and easy?

You will often see promises like A perfect plan to lose 15 pounds in two weeks? Heres how to increase your website traffic to manifolds in 7 days? Five tips to get a body like Daniel Craig or Beyonce in a month?

Those who have been there and done that knows that such claims are all bull crap, theres no short cut when it comes to getting on to the top and staying there. It takes patience and years and years of hard work. So, if you are an Internet Marketer looking to make it big, or an overweight fellow looking to get the mouth-watering figure you have always yearned for, you should be ready for a long journey, that too full of bumps.

You Must Persist

Talking of the journey, reaching to your destination, whether it is the waste size that you were aiming for or the number of unique visitors that youd like to have, is never going to be an overnight accomplishment. Ive seen many going for the glory and then stopping as soon as the initial excitement fizzles out. Its good to have big ambitions, but you must cherish the smaller milestones to keep getting the much needed motivation, to make sure that you dont stop in the middle. It always takes some time, months, or even years, but thats not really a big price to pay when you look at the rewards.

So, whenever you are facing a setback, and you feel that you dont have the energy or patience to carry on, try to remind yourself of the rewards and consequences of giving up, and how you will regret it later on.

Stick The Basic and Time Tested Methods:

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What Losing Weight Taught Me About Internet Marketing