Mediaboss Marketing

Internet Marketing Ninjas (IMN) has appointed Chris Boggs as the company's chief marketing officer (CMO). In his new role, Boggs will be working closely with the leadership team to help define and grow operations and long-term client deliverable.

In addition to his role as CMO, Boggs is also the current chair of the board of directors for the Search Engine Marketing Professionals Organization (SEMPO), where he also served as president from 2010-2012. Prior to joining IMN, Boggs was at Rosetta where he was the director of the Search & Media Thought Leadership team.

The executive hire comes as IMN continues its expansion in both talent and acquisitions. In 2012, the company acquired the Developer Shed network of websites from Ziff Davis, the Cre8asiteForums, WebmasterWorld, and Threadwatch.

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Internet Marketing Ninjas Hires Chris Boggs as CMO

Social marketing can be a difficult one to get right, but when it is done right then it can be the most powerful tool of a company. During the outage crisis during the Super Bowl on Sunday, when there was no power for around 30 minutes, the team behind Oreo were on it fast and came up with an effective and seamless immediate campaign to accompany the darkness. Utilising Twitter, they sent out the slogan and photo:

Speaking to Speakeasy, the president of the company behind the slogan and image, Sarah Hofstetter, explained how it came about, and why it seemed almost as though the power cut was planned just for Oreo, which of course, it wasn't.

"Because Oreo was a Super Bowl advertiser, we had set up a team of folks at our offices with people from Oreo as well to both listen to and optimize the chatter on the Internet," she said. "While we certainly didn't expect the blackout, the team's first instinct upon the blackout was to figure out how Oreo can be relevant in the moment. Having a full team of creative, social media experts and the brand made it quick and seamless."

Seamless indeed, and didn't it make you want an Oreo? Job well done.

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Oreo Outage Tweet, Best Social Marketing Event of the Superbowl

A sea of Seuss hats at an event at the Library of Congress in 2010.

A sea of Seuss hats at an event at the Library of Congress in 2010.

The daily lowdown on books, publishing, and the occasional author behaving badly.

Myanmar pro-Democracy leader Aung San Suu Kyi presided over the country's first international literary festival over the weekend. The Irrawaddy Literary Festival in Rangoon featured such international authors as Vikram Seth and William Dalrymple, along with around 80 Myanmarese writers, most of whom have not been translated into English. The festival comes as Myanmar (also known as Burma) begins to relax its censorship laws.

"All over Dr. Seuss's beloved children's books, his characters sport distinctive, colorful headwear unless they are the kinds of creatures that have it sprouting naturally from their heads in tufted, multitiered and majestically flowing formations." The New York Times, in honor of an exhibit of Seussian headgear opening today at the New York Public Library.

NFL players re-imagined as Dickens characters, from McSweeney's: Otis Grigsby "maintains a cheerful outlook on life despite being much afflicted by gout, baldness, and an old harpoon injury."

In a profile of the French spy novelist Gerard de Villiers, New York Times writer and Middle East expert Robert F. Worth makes the surprising assertion that the Lockerbie bombing was carried out by Iran and not by Libya, and quotes a CIA official who says "the best intelligence" points to the Iranians. This has been something of an unconfirmed conspiracy theory for years.

Jared Diamond, the popular anthropologist with an endearingly apparent comb-over and a tendency toward overgeneralization, is in trouble with the indigenous rights group Survival International because of his new book The World Until Yesterday: What Can We Learn from Traditional Societies? Director Stephen Corry wrote, "Describing tribal peoples as more violent than industrialized societies sounds much like the arguments put forward by missionaries, explorers and colonial governments from the 16th century onward."

Ernest Hemingway's garden gate is up for auction.

The Most Important Books Coming Out This Week:

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Book News: Myanmar Celebrates As Censorship Recedes; And Oh Those Seussian Hats

iRacing Lotus 49 Commentary
Thanks for watching! Remember to like and subscribe! Remember to Follow me on Twitter @ twitter.com You can also find me on FaceBook @ http://www.facebook.com _______________________________________________________ Become Partners with us: partner.makerstudios.com Get your RPM T-shirts here: http://www.rodeoarcade.com RPM has launched its new members-only forum! Visit the forums (members only) - forum.rpmnetwork.com SOCIAL NETWORKING Twitter: http://www.twitter.com Facebook: http://www.facebook.com Google+: http://www.facebook.com Pinterest: http://www.pinterest.com

By: Hunter Manley

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Kovair Release 7.0
The overall look feel of Kovair 7.0 is much different from its previous releases. This new release resembles social networking websites and has been designed like that in order to enrich user experience.

By: kovairmarketing

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Kovair Release 7.0 - Video