Mediaboss Marketing

RAMAT GAN, Israel--(BUSINESS WIRE)--

Internet Gold Ltd. (NASDAQ Global Select Market and TASE: IGLD) today reported its financial results for the fourth quarter ended December 31, 2011.

The financial results presented in this press release are preliminary un-audited financial results. The final and complete results for the fourth quarter and for the year ended December 31, 2011 will be published when the Company publishes its audited financial reports for 2011 and its annual report on Form 20-F for 2011.

Bezeq - On-Track Performance: The Bezeq Group reported another stable quarter, delivering revenues of NIS 2.7 billion (US$ 694 million) and operating profit of NIS 698 million (US$ 183 million) for the period. Bezeqs EBITDA for the fourth quarter totaled NIS 1.1 billion (US$ 276 million), representing an EBITDA margin of 39.7%. Net income for the period totaled NIS 521 million (US$ 136 million).

Dividend from Bezeq: On October 5, 2011, IGLDs subsidiary B Communications Ltd. ("BCOM") received a dividend from Bezeq totaling NIS 464 million (US$ 121 million). BCOM used this dividend for two purposes: (1) payment of NIS 238 million (US$ 62 million) of its current loan repayment commitment; and (2)pre-payment of an additional NIS 226 million (US$ 59 million) of debt to banks, thereby reducing the size of the final bullet repayment due in November 2016 and saving related future interest expenses.

BCOM's successful Placement of NIS 126 Million in Debentures: During January 2012, BCOM completed a private placement of additional Series B debentures with a total par value of NIS 126 million (US $33 million) to a number of Israeli institutional investors. The placement increased the total outstanding balance of the Series B debentures, which were first issued in September 2010, to par value of NIS 526 million (US $138 million).

Successful Placement of NIS 79 Million in Debentures: During December 2011 and January 2012, Internet Gold completed the private placement of additional Series C debentures with a total par value of NIS 79 million (US $21 million) to a number of Israeli institutional investors. The placement increased the total outstanding balance of the Series C debentures, which were first issued in October 2010, to par value of NIS 649 million (US $170 million).

Cash Position: As of December 31, 2011, Internet Gold's unconsolidated cash and cash equivalents totaled NIS 343 million (US$ 90 million) and its unconsolidated gross debt was NIS 1.1 billion (US$ 294 million).

Internet Gold's Unconsolidated Balance Sheet Data*

* Does not include the balance sheet of BCOM.

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Internet Gold Reports Fourth Quarter 2011 Financial Results

There is a lot of chatter in the forums including WebmasterWorld and random Google Webmaster Help threads starting yesterday and this morning about significant changes to the Google search results.

I am seeing a lot of individual complaints that sites that showed up yesterday no longer show up. The folks at WebmasterWorld are claiming that the search results landscape has changed for the SERPs they track.

One webmaster said:

Have you seen changes? I am not sure if this would be considered a Panda refresh or just a general update or nothing at all. I am going to ping Google to see if they can give me more information.

Forum discussion at WebmasterWorld and random Google Webmaster Help.

Update: Google told me there is no Panda update happening right now. Nor is there a data refresh. I am not sure why so many people are seeing changes to the search results, when Google told me it is not Panda, nor is it anything else on their end.

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Updated: New Panda Refresh? Google Update Happening...

The money youre able to make from a top position in search engine result pages (SERPs) often determines the effort you're willing to take. Search engine marketing (SEM) is maturing and now that there is little secret sauce left it comes down to ability and willingness to put in the required effort. Increasingly the ability to make money from a particular keyword is the key to successful search engine optimization (SEO).

The ideal situation for ranking on any type of search results is getting clearer and clearer. Where there used to be many shortcuts, Panda offers a great example where low quality SEO and guerrilla tactics are no longer as successful. Only unfair ranking factors like exact match domains keep SEO from being a level playing field, but its getting there.

In a market where everybody should spend the same effort for the same result it all comes down to how much effort can you take? SEO effort is determined by a lot of factors which eventually all come down to money. If you make enough money you can even buy a top ranking website to re-use their positions and traffic.

Although your competitors might have a head start, they did put in the effort once. If you're currently gaining on them, you can probably predict how much effort is still needed before you beat them.

Before you overtake all the top positions of your competition, think about the following: You should avoid an arms race! If they are currently in a comfortable situation they can probably increase their effort while you are still catching a breath from just getting there. Sneak up to them and only overtake highly monitored keywords once you are breathing down their neck.

There will always be a big difference in the ways certain companies are able to use their resources. While big corporations have a lot going for them, theyre seldom flexible. They might even make less money from a top position because of this.

A small, well converting website will be able to use its creativity and flexibility to outsmart their expensive and unwieldy corporate structure. This takes SEO very close to being a level playing field.

Keyword ROIprovides a great basis for effort calculations.

When you calculate the maximum effort you can take (by looking at the money youre able to make) for you and your competitors, you can determine where they will start to fall behind. If your calculation shows they wont, you should increase the money youre able to make.

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Keyword ROI: The Key SEO Ingredient

SEO Services India, Profit By Search, has recently added a knowledge based section on its website to give a basic understanding of the SEO India techniques to the readers.

Delhi/NCR (PRWEB) March 15, 2012

Profit By Search has a rich gamut of satisfied and delighted clients who testify about the services offered. I spent a lot of time searching for 'just the right' SEO company. It was last year when I began my search in earnest for a reliable SEO company, and, after an exhausted interview process, I decided on Profit By Search, SEO Services India. This company is large enough to have a staff of knowledgeable personnel in the SEO functions, yet they are flexible enough to 'tailor' a SEO program for all my internet my needs, says Wendell P Shelton, head of twelve operating websites.

Similar experience was shared by Sam Kinch, Managing Director of Kinch electronics Ltd saying, Profit By Search has been managing my websites Pay-Per-Click campaigns on all the paid networks like Google Adwords, Yahoo Search Marketing, MSN Ad Center, & Miva Network, as well as on all the shopping verticals like Froogle, Kelkoo, Price Runner, Bizrate etc. Apart from this, the SEO company India also manages my websites affiliate programs on my behalf. I am really pleased by their services of over the last 1 and a half years and I'll definitely recommend them to anyone looking for any such assistance.

Their new homepage features five full bleed designs that change when the page is refreshed. Each of the five designs highlight a different project from their portfolio, representing the range of industries in which they work. The inner pages feature a simple, clean design that allow users to focus on the information and not become distracted by clutter. The new section features a number of SEO related articles on latest SEO advancements. Each of the articles discuss about a different SEO India technique, representing the range of industries in which Profit By Search works.

According to the company's Head Of Search, Rakesh Bijewar, it is important for them to keep updating their employees with SEO techniques along with clients which would further help them take informed decisions in every phase of business ownership. They are delighted to be working with such dedicated resources.

About The Company:

One of the premier providers of SEO Services India, at Profit By Search, they not only serve the purpose of increasing a website's visibility on the search engines, but also helps solve various technical problems of a website like providing the business owner with unique content to keep the website away from getting slapped by the Google Panda, improvise on methods to retrieve lost rankings, helps fight better against the bounce rates, maximize the rate of return on investment on advertising budget and many such services.

SEO should be a part of every website's marketing mix, they deliver result for companies around the world so if one wants Profit By Search, India's #1 SEO Company to help with their big plans then they'd love to chat about India's finest SEO Services Offered.

Visit http://www.seoindiacompany.com/ or call (888) 322-7617 for more information about the SEO reseller packages and other services provided by Profit By Search.

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SEO Company India Adds a Knowledge Based Section to Its Website

The Book "How To Build Your Business Online" is for business owners and managers who need a quick and useful guide to the new media and internet marketing. It is a bare-bones account of how to build a battle plan for online market domination. The concepts are very leading-edge and will be useful to even season marketers yet all the text is in a simple conversational style that is very easy and fun to read. More >>> http://BuildYourBusinessOnlineBook.com

Halifax, Nova Scotia, Canada (PRWEB) March 15, 2012

Claytons new book is a guidebook that takes readers though the perils of local online marketing. Available for sale on Amazon.com Now, this book covers everything that should and should not be done when it comes to marketing any local business online.

Did you know that there are 2.6 billion online searches conducted every month and growing? That 98% of people searching online will choose a company they see on the first page of results, with 70% of all clicks going to the top three spots and its easy to see why every local business needs to be online, said Clayton.

The book is designed for business owners and managers who need a quick and useful guide to what the new media and internet marketing are all about. It is not intended for tech-savvy individuals. Many concepts are very leading-edge and will be useful to anyone, including season marketing professionals.

For business owners who understand the need for an online strategy and may be thinking of outsourcing the job of developing it, the book gives sound advice on what to do in-house and what and why you may need to outsource others. It is easy to read and spells out what needs to be done in frank and fun style that explain everything you need to know about marketing your business on line and importantly what to expect in the future and how to profit from the new media in the age of participation..

Magazine Editor Nicole Kidder, adds Backed by nearly 30 years of experience helping small businesses build sustainable brands, Clayton efficiently breaks down the enormous task of marketing a business on the Internet. The thorough outline helps small business owners identify which tools are worth investing in as well as which tasks they can easily tackle and those they should outsource to a professional marketing firm.

This book covers all of the major areas of building, marketing and maintaining a business Brand online. One of the key strategies is how to be found in search results and Clayton reveals Search Engine Optimization (SEO) strategies used by his company to get clients to the first page of Search for important keywords. Also covered are Google map Places, Social Media, Content Marketing (video, articles and blogs) and Mobile.

With Mobile expected to be the primary way in which consumers search the Web by the end of 2012, no business marketing strategy can be without a mobile focus. In fact, Clayton says, Mobile is taking center stage now in online marketing. Its interactive and immediate response makes it the preferred vehicle to follow up on and close business.

ABOUT IAN R CLAYTON

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AXSES CEO, Ian R. Clayton, Publishes “How To Build Your Business Online" Book and Guide to Internet Marketing