Mediaboss Marketing

PROVO, Utah--(BUSINESS WIRE)--

Orabrush, Inc. announced CEO Jeff Davis is speaking today at IMPACT13, an influential Internet marketing conference held from September 25-27, 2013 at the Aria Convention Center in Las Vegas. Davis is presenting on how to produce winning content online at the breakout session, Content Is King: Why Content Matters In Social Media.

Hosted by the Internet Marketing Association (IMA), IMPACT13 brings together more than 500 business executives and leaders from Disney, Google, IBM, Microsoft, Oracle and others to provide valuable insights, tools and techniques for social media marketing, data and analytics, mobile marketing and online marketing innovation. Keynote speakers include Zappos.com CEO Tony Hsieh, Twitter Head of Global Product Marketing Guy Yalif and Brad Rencher, senior vice president and general manager of digital marketing at Adobe, among others.

I am honored to have been invited to speak at this elite conference, said Davis. With more than 100 hours of video uploaded to YouTube every minute, it is more difficult than ever for brands to stand out online, making Orabrushs sizable digital footprint that much more impressive. In the last year weve proved with Orapup that our reverse marketing model can be replicated, and we are in constant conversations with larger companies that are interested in leveraging our expertise to market new products online.

With its tongue cleaner becoming one of the first products to go from no sales to worldwide distribution in 25 countries via YouTube videos, Orabrush is one of the great success stories in digital marketing. The company became one of the top subscribed sponsor channels on YouTube, just behind brands like Apple and Old Spice.

The companys latest product, Orapup, the first tongue cleaner to beat bad dog breath, recently surpassed $2 million in online sales and has amassed more than 8 million views on its YouTube channel more views than established pet brands Pedigree and Purina combined.

We are very excited to gather the industrys leading experts to share the latest in digital marketing best practices, said Sinan Kanatsiz, IMA chairman. We have assembled a strong line-up of speakers at IMPACT13, and we are thrilled for Jeff to join us and share his online expertise with our audience.

Prior to joining Orabrush as CEO in October 2010, Davis was an executive at Procter and Gamble and led global businesses in six different product sectors, including consumer packaged goods, pharmaceutical and beauty.

About Orabrush

Orabrush, Inc. is a new media e-commerce brand builder. The company leverages expertise in YouTube content creation, optimization and advertising to commercialize innovative products. Using its "reverse marketing model" with YouTube, the company has delivered unprecedented results in awareness and conversion driving online to offline sales with its line of oral care products (www.orabrush.com), including the Orabrush tongue cleaner; the Orabrush tongue foam powered by Orazyme; and the Orapup dog breath brush (www.orapup.com). Backed by True Ventures and 2x Consumer Product Growth Partners, Orabrushs products are sold in 25 countries, 75 retailers and more than 30,000 retail stores globally.

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Orabrush CEO Jeff Davis Speaks at IMPACT13 Internet Marketing Conference

VANCOUVER, BRITISH COLUMBIA--(Marketwired - Sep 26, 2013) - Vancouver-based Brightkit has quietly built an impressive client list of global brands by allowing them to create and launch powerful social marketing campaigns and manage them directly from their HootSuite dashboard.

Brightkit, which officially launched today, is a social marketing platform conceived and spun out of Invoke. Invoke also created and launched HootSuite, the social media relationship platform that now claims close to 8 million users.

"Social media is an incredibly important tool for many businesses," says Ryan Holmes, CEO at HootSuite and co-founder at Brightkit. "Brightkit has developed a platform that allows brands to interact with their social audiences in a unique and engaging way. With the integration into HootSuite, clients can manage their Brighkit social marketing campaigns through the app."

The Brightkit platform provides brands and agencies the opportunity to launch innovative, forward thinking social marketing campaigns that live on Facebook and websites.

Brightkit has developed an impressive client list with the likes of NBC Universal, Snapple, Sprint, Tommy Bahama, SpinMedia and KFC using the platform.

Brightkit has also recently closed a round of seed financing that was led by notable angel investors Geoff Entress and Matthew Moore.

"Brands are scrambling to find innovative ways to engage their online and social audiences. Brightkit solves that problem," says Brightkit CEO Richard Hungerford. "Social marketing campaigns are 30-60% more effective per dollar spent than traditional online advertising. We've designed a platform that is perfect for large brands and agencies. It's customizable, flexible, easy to use and generates a wealth of insights for our clients."

As a member of the local tech ecosystem Brightkit is committed to building its business here in Vancouver and recruiting and training local talent. Over the past year, Brightkit has tripled its employee workforce and anticipates doubling in size over the next year.

"Brightkit is another great example of the evolving and rapidly growing Vancouver tech scene," says Invoke Labs Managing Director Keith Ippel. "Brightkit is on an incredible growth trajectory and it's exciting to see another tech startup launch out of Invoke."

About Brightkit

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Brightkit Emerges as the Social Marketing Platform of Choice for Global Brands

Shanghai Free Trade Zone Will Lift Internet Censorship
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