Mediaboss Marketing

Social media and networking apps help us connect with each other in ways we couldn't have dreamed of even a few years ago. From locating friends and acquaintances to making Twitter and Facebook access more efficient, these social networking apps will keep you updated.

Apple

Pinterest* (Free): Haven't joined the Pinterest craze yet? Millions of users post on everything from craft ideas to recipes to travel destinations. (Score: 94/100)

fring* (Free): Video chat is a great way to connect with family and friends. Now you can video chat with up to four people in high definition. (Score: 92/100)

GoodReads* (Free): Looking for your next book? Join this social network for book lovers, with millions of reviews from avid readers worldwide. (Score: 91/100)

Skout - Meet, Chat, Friend* (Free): Finding your next date has never been easier. Post your location and dating preferences, and see thousands of potential dates. (Score: 90/100)

Untappd* (Free): Beer lovers, unite! This social network for beer enthusiasts allows you to post, rate and discuss your favorite brews. (Score: 74/100)

Android

Google+* (Free): Google+ continues to gain popularity, as users love the ability to divide groups of friends into separate circles. (Score: 95/100)

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Mobilewalla ranks social apps

By Kate Freeman

FORTUNE -- High school senior Savannah Stehlin says she's "on every social networking site imaginable," and many of her peers would say the same. So it makes sense why ACT, the non-profit behind the popular college entrance exam with the same name, is launching ACT Profile, a new social networking site that prepares high school students for college.

ACT Profile will attract students in the digital-loving "Generation Z" to find majors, universities, and careers on a website that merges social networking with years of college and career planning data. It is just one of several websites that are making high school guidance counselors' jobs a bit easier and bringing the college guidance process to the social networking realm of the web.

Stehlin says sites that blend social media with college planning will be useful for young people -- "I usually find people on Facebook who attend the college I want to go to and message them," she explains.

MORE: Apple Town Hall event live blog

Like Facebook (FB), ACT Profile has a wall and the option to "friend" other users. A student can share her ACT test scores, college admission updates, and other college-and-career-related information. It's also completely free to create an account. ACT Profile moved into open beta on Sept. 9, and the site is open to anyone 13 years old or older.

"Since many students are already online, we designed ACT Profile to connect with today's established social networks like Facebook and Twitter," says John Corrigan, VP of consumer experience at ACT. "We want to help students engage in conversation to explore their options -- like what it takes to major in a certain subject or become qualified in a certain career --in a familiar and social context. Exactly how much someone decides to share with others will be up to the individual."

Stehlin says she sees this niche social network as an opportunity for college-bound high school students to help each other. Sharing test scores and planning next steps with other students can provide support.

Students are stronger "when they have a whole network of people behind them, encouraging and supporting them on their next standardized test endeavor."

There are three quizzes on the site; each take about five-10 minutes to complete. One is an interest test, the other an abilities test, and lastly a values test. Corrigan says what sets ACT Profile apart from other aptitude tests is its years of data and research used to make the quizzes.

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The social side of college planning

BELMONT, CA--(Marketwired - Sep 12, 2013) - Actiance, helping organizations benefit from communications, collaboration and social networking, has announced that Sarah Carter, general manager of social business, will present on compliant social media strategies at the Financial Technology Forum's 'Social Media and Compliance' event in New York, NY on September 18, 2013. Hosted by Financial Technologies Forum, the one-day event will bring together compliance executives, social media experts and regulatory bodies to provide insight on the current social media landscape within the financial industry.

Carter will outline an actionable and immediate plan to enable financial brands to effectively and compliantly engage on social media and translate social strategy into ROI aligned with core business objectives. By expanding on these steps to social success with specific, real-word case studies, Carter will prepare attendees to unleash social business practices while overcoming the compliance challenges of the financial sector.

"Financial service professionals should not be scared of social media; in fact, quite the contrary. Social media can be one of the most effective tools in a firm's arsenal if it's deployed correctly," said Carter. "While regulatory requirements are a step in the process of creating a successful social business, there are a variety of ways to see actual ROI and value from social engagement. That's what I intend to impart during my seminar."

What: Getting True Value from Social Media When: Wednesday, September 18, 2013 at 2:45pm ET Where: India House Club, One Hanover Square, New York, NY Who: Sarah Carter, general manager of social business, Actiance

For more information on Actiance or its products, please visit http://www.actiance.com/. Actiance is on Twitter at: http://twitter.com/actiance. To read the company's blog, please visit: http://blog.actiance.com/.

About ActianceActiance is a global leader in communication, collaboration, and social media governance for the enterprise. Its governance platform is used by millions of professionals across dozens of industries. With the power of communication, collaboration, and social media at their fingertips, Actiance helps professionals everywhere to engage with customers and colleagues so they can unleash social business. The Actiance platform gives organizations the ability to ensure compliance for all their communications channels. It provides real-time content monitoring, centralized policy management, contextual capture of content and smart archiving which improves the efficiency and cost-effectiveness of eDiscovery and helps protect users from malware and accidental or malicious leakage of information. Actiance supports all leading social media, unified communications, collaboration, and IM platforms, including Facebook (FB), LinkedIn (LNKD), Twitter, Google (GOOG), Yahoo! (YHOO), Skype, IBM, (IBM), Jive (JIVE), Microsoft (MSFT), Cisco (CSCO), and Salesforce.com (CRM).

Actiance headquarters are in Belmont, California. For more information, visit http://www.actiance.com or call 1-888-349-3223.

Excerpt from:
Actiance to Equip Financial Firms for Social Business Success at Social Media and Compliance Event

Flu virus: constantly mutating

For most people, having the flu just means a couple of days in bed.

But for a significant number particularly children, the elderly, and those with other conditions it is a lot more serious.

The average flu season in the US kills around 41,000 people, experts reckon. And in a bad year, things can get much worse. During the last big UK epidemic in 1999-2000, so many staff got sick, that hospitals had to cancel vital operations.

While a vaccine has been widely available since the 1940s, it has to be taken every year, and provides only partial protection in any case.

The good news is that both biotech and pharmaceutical companies are working hard to find a better version. And that spells opportunity for adventurous investors.

The flu jab works on a similar principle to most vaccines. A harmless version of the flu virus is grown in an egg; its then introduced into the patients body (usually via an injection). This stimulates the body to produce antibodies, which will then hopefully recognise and destroy any future infection.

The trouble is, there are many different variants of the flu virus, and new ones appear each year. Meanwhile, the number of antibodies the body produces drops in half within about six months of each jab. Thats why people have to be re-vaccinated each year.

To make matters worse, the vaccine takes time to produce. This means that the companies that make it have to decide on which strains to guard against long before flu season peaks in the winter. The World Health Organisation gives them the best advice it can, but mismatches still occur. That means that in some cases, that years flu jab might provide only partial protection, or even none at all.

Even when the viruses are well matched to the vaccine, protection is not complete. A recent study suggested that in a good year, the vaccine reduces the number of cases in healthy adults by about two-thirds. The benefit for the elderly is much smaller.

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Cash in on the quest for a universal flu vaccine

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