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TORONTO, ONTARIO--(Marketwired - Sep 14, 2013) -

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There are many new technologies that impact company strategy, and social media ranks near the top. On September 16, Marketwired Executive Vice President Michael Downing will help attendees at NYSE Euronext's conference, "Board IT Challenge," understand the opportunities and risks of social networking for public companies. Sponsored by NYSE's quarterly publication Corporate Board Member, this intensive one-day conference in Atlanta, GA brings together respected advisers and service providers who will engage attendees in insightful discussion about new technologies, enabling them to make more informed strategic decisions for their boards.

Downing joins author and entrepreneur Peter Shankman to lead the panel discussion "Not Just for Generation Y - Why Your Board Should Care About Social Networking." Topics for discussion include overcoming the generational gap board members face with social media platforms; the risks associated with employees' use of social media in a world where social media allows everyone to be a part of spreading "news"; steps companies need to take to protect their digital reputation; and how to best leverage social media during a crisis or normal business.

Downing also leads a peer breakout session: "Facebook, LinkedIn, and Twitter - A Tutorial for Newbies" at which attendees will discuss what social media platforms their customers are using and how to leverage these outlets to improve business outreach and customer service opportunities.

Learn more about Corporate Board Members' "Board IT Challenge" conference here. Share Michael Downing's Board IT Challenge social networking events on Twitter at #SocialatBoardIT.

About Marketwired

Partnering with companies of all sizes - from start-ups to Fortune 500 enterprises - Marketwired is an innovative, social communications company offering best-in-class, global news distribution and reporting. Powered by Sysomos, Marketwired's products also provide state-of-the-art social media monitoring and analytics. This critical business intelligence provides instant and unlimited access to all social media conversations, allowing brands to see what's happening, why it's happening, and who's driving the conversations.

Marketwired is majority-owned by OMERS Private Equity (www.omerspe.com).

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Marketwired's Michael Downing to Speak on Social Networking at NYSE Governance Services Conference

A New Zealand sociologist says social networking websites can lead to mass global hysteria similar to the scale that took hold of Salem in Massachusetts, in the late 1600's where 20 people were hanged during the infamous witch trials.

Auckland researcher Robert Bartholomew has warned a recent surge in hysteria that now spreads through social media websites, could take hold globally and cause social and economic harm.

He pointed to an incident in January, coincidentally in that same Salem, now called Danvers, in which about two dozen teenagers at the Essex Agricultural and Technical School began having mysterious hiccups and tics.

Dr Bartholomew told The Atlantic.com website there had been a sudden upsurge of those types of outbreaks over the past few years.

It started with conversion disorder, when psychological stressors, such as trauma or anxiety, manifested in physical symptoms, he told the website.

The symptoms become "contagious" due to a phenomenon called mass psychogenic illness (MPI), historically known as "mass hysteria" because people unconsciously believe they've been exposed to the same harmful toxin, then experience the same symptoms.

"(There was) potential for a far greater or global episode, unless we quickly understand how social media is, for the first time, acting as the primary vector or agent of spread for conversion disorder," Dr Bartholomew said.

Epidemics spread by social media were inevitable and it was "just a matter of time before we see outbreaks that are not just confined to a single school or factory or even region, but covering a disperse geographical area and causing real social and economic harm", he said.

Typically teenage girls or young women were susceptible to the phenomenon, but it was not yet known why, Dr Bartholomew said.

Conflict for adolescent girls could be "very sordid" he said.

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Social networks can lead to global mass hysteria - academic

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