Mediaboss Marketing

JERSEY CITY, NEW JERSEY (PRWEB) October 26, 2013

Jonathan Goodman, president of Halyard Consulting and professor at The School of Internet Marketing spent the whole of his podcast for October 11, 2013 discussing the SMX East 2013 conference. This event took place in New York at the Jacob Javits Convention Center.

Goodman provided a recap of some of the biggest events during his boradcast. The most important topic and the one that everyone is most concerned about is Google's latest algorithm update, Hummingbird. Goodman provided his analysis on what this is going to do for search. It is the first move into semantic search where the results vary based on your past searches and not just on keyword ranking.

"Content is King. That's what we always say as optimizers and internet marketers. However, now with Google's algorithm update Hummingbird, Quality Content is God." Jonathan Goodman

According to Goodman, the second page won't matter anymore because the relevant information will be on the first page. This is going to alter the way people look at content. Goodman also stated the importance of Google Plus and of establishing yourself as a real person and not just promoting a product.

Goodman defined the direction that online marketing is headed as Relational Marketing. It is going to be more about the relationships that businesses have with their clients and the audience on Google Plus and the strength of their brand. This is going to change the way people look at marketing and searches for their businesses.

To listen to the podcast, please visit: http://halyardconsulting.com/smx-east-2013-review-google-plus/

About The School of Internet Marketing

The School of Internet Marketing allows business owners to take control of their web presence in order to develop new leads and customers for just $47 per month. The School works to empower business owners with the understanding that a little education can go a long way. It offers a variety of 100% web-based courses for small business owners wanting to learn how to market their business online. Visit http://www.theschoolofinternetmarketing.com to learn more.

About Jonathan Goodman

Link:
The School of Internet Marketing Instructor Reviews SMX East 2013 Conference

Jacksonville, FL (PRWEB) October 26, 2013

Marketing a website using the Internet has changed over the past two years as more developments are introduced by search engine companies. The Marketers Black Book team is announcing its Internet marketing for beginners live event set for November 8th through 10th in Jacksonville, Florida at http://marketersblackbook.com/events/internet-marketing-for-beginners-live.

This event is a continuation of the 2012 event and includes updated information relevant for the upcoming year for marketing websites online.

All of the recent changes to search engine marketing are covered in the marketing series planned for the November in-person event. This event has been created for new and existing owners of businesses who are searching for the best ways to boost income generated online.

"Our events usually sell out pretty quickly and we might have to go to standing room only this year due to the overwhelming demand," said Brian Hanson, co-founder of MarketersBlackBook.com.

The ways to open a business and market products online have been altered as technology is changing in the business world. Some companies are developing social media solutions that help to connect paying consumers with current company products.

Small business owners can struggle with finding a group of paying customers online and the scheduled in-person live event has been put together to help companies generate more residual revenue online.

"Hundreds of people attend our events each year and they travel from all parts of the U.S. to learn insider tips for increasing marketing methods using the programs we present," Hanson added.

The http://marketersblackbook.com website launched in the 2010 year and has remained one of the most helpful resources online that new and existing business owners use daily to learn marketing tips and strategies. This resource is expanding annually as new strategies for marketing are being presented.

The November 8th to 10th Internet marketing for beginners event can be signed up for in advance using the signup forms posted online. A package discount price including free entry for spouses or business partners is available until the start of the event.

Continue reading here:
Internet Marketing for Beginners Live Event Launched in Jacksonville, FL November 8th to 10th

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