Mediaboss Marketing

Leicester (PRWEB UK) 30 October 2013

2014 will see Anicca a local digital marketing expert - launch the latest in a string of training courses intended to provide intensive training on SEO. The Leicester-based marketing agency plans to give local businesses the knowledge to run their own SEO campaign, something that has become increasingly difficult due to the spate of updates from search engine giant, Google.

The course will be led by Managing Director Ann Stanley, who has previously appeared on BBCs working lunch and regularly presents at industry conferences such as SMX, SES, TFMA and CIM. The course is expected to cover a wide range of topics including on page optimisation, off-page optimisation, content marketing, the use of social for search, link earning techniques, technical SEO, Google analytics and lots more.

The first SEO training course from Anicca is set to be a success following their recent PPC training boot camp which Tom Lawlor from Richer Sounds claimed to be thoroughly enjoyable and informative while Abby Sheldon from Pall-Ex Group Ltd stated was a nice mixture of practical teaching, real examples and great course material. I hope to attend the SEO boot camp in the near future.

Ann Stanley, Managing Director at Anicca had this to say about the new SEO boot camp; "These days simply having a great website does not guarantee success for an online business. Think of it like building a new shop no matter how nice and modern it is, if no-one knows youre there you wont have any customers. To take the next step and make your website successful and profitable, potential customers need to be able to find it and that is where SEO - or Search Engine Optimisation - comes in."

The SEO training course is set to support a wide range of businesses, by giving them the knowledge and the skills to promote their website online and rank higher in search. This course is set to make SEO accessible to a wide range of businesses, while ensuring that best practice techniques are utilised and a firm understanding of Google algorithms is ascertained.

The SEO boot camp builds on the success of Aniccas tried and tested AdWords boot camps. The most recent course saw four delegates go on to set-up their own campaigns under the supervision of the Anicca Digital team. In addition they all successfully passed the Google Analytics Fundamentals exam.

Anicca are a Leicester-based digital marketing agency who specialise in SEO, PPC, eCommerce and Web. To learn more about the SEO boot camp click here or view the testimonials from the previous PPC boot camp here.

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New SEO Training Course Set to Support Local Businesses

PALO ALTO, Calif.--(BUSINESS WIRE)--

Mobile computing, the cloud, APIs and social networking are opening doors to new business models and connections across employees, customers and partners. However, they are also spurring a proliferation of disparate resources that are difficult to access and often disconnected from enterprises strategic initiatives, core operational systems, and corporate policies. WSO2 is addressing this challenge with todays debut of WSO2 Enterprise Store, the first complete platform for managing and provisioning any type of digital assetapplications, APIs, gadgets, e-books and other resourcesacross the entire enterprise asset life cycle.

By 2017, 25% of enterprises will have an enterprise app store for managing corporate-sanctioned apps on PCs and mobile devices, Gartner predicts in the report, Enterprise App Stores Can Increase the ROI of the App Portfolio1. The report continues, Enterprise app stores can make end users aware of low-cost in-house, open-source and commercial alternatives, creating more diverse and competitive automated software requiring less procurement intervention.

The 100% open source WSO2 Enterprise Store expands on the concept of the enterprise application store. It enables IT organizations to set up their own Apple or Google Marketplace-like store where business users and developers alike can easily discover and subscribe to not only applications, but also APIs, e-books, gadgets, websites and any other asset types the enterprise chooses to offer. Only WSO2 provides a socially enabled enterprise store, so users can rate and review assets. Meanwhile, back-office life cycle management and governance ensure compliance with corporate and IT policies and procedures.

Todays connected businesses are capitalizing on technologies, such as the cloud, mobile, APIs and social networking, to gain a competitive edge through new models of agility, business collaboration, monetization and efficiency. However, accessing the many diverse assets supporting these initiatives is often like searching for the proverbial needle in a haystack, said Dr. Sanjiva Weerawarana, WSO2 founder and CEO. With the launch of our WSO2 Enterprise Store, organizations for the first time have a cohesive and comprehensive platform for effectively managing and accessing all of their digital assets while providing an intuitive, social consumer-like experience that fosters adoption.

WSO2 Enterprise Store for Access to Any Digital Asset

WSO2 Enterprise Store enables users to manage and provision the entire enterprise asset life cycle, for any type of asset in one store. It provides both an Enterprise Store Front and Enterprise Back-Office.

Enterprise Store Front

TheEnterprise Store Front is a central multi-tenant store that helps to increase the visibility of enterprise assets, and it can be viewed by a range of devices, including tablets. The customizable Store Front displays all asset types, as well as providing a navigation menu for them, and it can search based on asset attributes, tags or other categories. Each asset is given an individual page with comments, rating, tags and other details of the asset for easy reference, and users are provided a personalized My Items corner to display subscribed assets.

The Enterprise Store Front facilitates social interaction by allowing users to add asset reviews, rate assets, and like or dislike the asset reviews. The asset reviews are automatically filtered based on their popularity and date added, enabling users to gauge the quality of the available assets based on the user feedback. Users also can take advantage of filtering to sort by name and category.

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WSO2 Launches 100% Open Source WSO2 Enterprise Store, First Platform for Managing and Provisioning All Digital Asset ...

Celebrity chef Jamie Oliver has banned his children from owning a cell phone to protect them from cyber-bullies.

The Tv cook worries his children might be subjected to online bullying due to their famous father and does all he can to ensure they are not using social networking websites.

Oliver is a close friend of Instagram.com founder Kevin Systrom, and regularly updates his own social networking accounts with posts about his family and businesses, but he was furious when he discovered daughters Poppy, 11, and Daisy, 10, had secretly set up accounts on the photo sharing site.

He tells British magazine Closer, "I found out my two eldest girls had set up Instagram accounts in secret, which I was not happy about and soon put a stop to it. Poppy's the only girl in her class still not allowed a mobile. It may sound harsh, but I do worry about the bullying that can go on with these sites.

"I know the girls have had a hard time in the past at school because their dad's on Tv. I just don't want to risk it happening online too. It's impossible to keep an eye on."

Excerpt from:
Jamie Oliver Bans Children From Social Networking

30 October 2013 Last updated at 17:23 ET

Social networking giant Facebook reported a 60% surge in revenue, to $2.02bn (1.26bn), in the third quarter, generating profits of $425m.

Revenue from advertising grew by 66% to $1.8bn, with nearly half of that coming from mobile ads.

"The strong results we achieved this quarter show that we're prepared for the next phase of our company," said Mark Zuckerberg in a statement.

Facebook's shares surged 15% in after hours trading.

Shares in the company have nearly doubled in value since July, when it first announced a big jump in its mobile advertising revenue.

The company has made a concerted push to boost its mobile offering, and now says that 874 million of the site's more than one billion users access Facebook on their phone.

Speaking during a conference call, Mr Zuckerburg called Facebook a "mobile company" and noted more than half of people are only using Facebook from their phones.

"It's a pretty incredible sign of how Facebook has evolved as a company," he said.

By growing its mobile users, the company has also been able to sell more mobile ads, a crucial metric that is widely watched by analysts.

Continued here:
Facebook revenue surges 60%

5 ways to reduce advertising network latency

Networking titan Cisco Systems says it will open source its implementation of the H.264 video codec and release it as a free binary download.

This could make it easier for open-source projects to incorporate real-time streaming video into their software as the company has promised to cover the codec's patent-licensing fees.

"Cisco will not pass on our MPEG LA licensing costs for this module, and based on the current licensing environment, this will effectively make H.264 free for use in WebRTC," Cisco's Rowan Trollope said in a blog post on Wednesday.

Generally, any project that implements H.264 video must pay royalties to MPEG LA, the licensing body that manages the tangle of patents covering all aspects of streaming digital video.

That has led to a schism between web browser makers, with Google, in particular, choosing to forego H.264 support in favor of its homegrown VP8 codec, which it believes offers developers more favorable intellectual-property-licensing terms. (Others disagree.)

Some workarounds do exist. Microsoft has developed a plugin that allows Chrome to display H.264 video on Windows systems, for example. But getting every browser across every platform to support a common video codec has remained a challenge, particularly where free software is concerned.

This situation has been a stumbling block for WebRTC, the Worldwide Web Consortium's new standard for two-way real-time audio and video communications, because obviously getting two browsers to talk to each other requires them both to speak the same language.

According to Mozilla Foundation CTO Brendan Eich, Cisco's move should soon make it possible for any application to decode H.264 video without worrying about licensing implications and without paying any additional royalties to MPEG LA.

"We are grateful for Cisco's contribution, and we will add support for Cisco's OpenH264 binary modules to Firefox soon," Eich wrote on Wednesday. "These modules will be usable by downstream distributions of Firefox, as well as by any other project. In addition, we will work with Cisco to put the OpenH264 project on a sound footing and to ensure that it is governed well."

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Cisco: We'll open-source our H.264 video code AND foot licensing bill