Mediaboss Marketing

Jersey City, New Jersey (PRWEB) October 14, 2013

Jonathan Goodman will be speaking at PubCon Las Vegas 2013 on Facebook with a presentation entitled Beyond EdgeRank. Goodman is the president of Halyard Consulting and an instructor for The School of Internet Marketing. His presentation will be given on Thursday October, 24, 2013 from 11:35 am to 12:45pm.

Goodman's presentation will focus on the growth of Facebook's advertising and what factors influence the content that users see. He will explain the impact of affinity on relationships. He will also discuss how global interactions play into this content, such as major enterprises affiliated with the user. Goodman will also speak on the importance of diversifying posts and how interacting with ads can influence a News Feed.

Goodman will provide information to help businesses understand how and when their content is seen on Facebook. This is imperative for any company seeking to utilize social media as part of their marketing strategy.

"It's not enough to be online and have a Facebook page; a company must know what works and why it works so it can improve its own statistics." Jonathan Goodman

Goodman has discussed Facebook and EdgeRank in his book, The World of Internet Marketing: The Basics. He will be participating in an author signing for the book at the Barnes and Noble event on Wednesday, October, 23rd at PubCon. PubCon will be held at the Las Vegas Covention Center from October 21st to the 24th.

About The School of Internet Marketing

The School of Internet Marketing allows business owners to take control of their web presence in order to develop new leads and customers for just $47 per month. The School works to empower business owners with the understanding that a little education can go a long way. It offers a variety of 100% web-based courses for small business owners wanting to learn how to market their business online. Visit http://www.theschoolofinternetmarketing.com to learn more.

About Jonathan Goodman

Jonathan Goodman is a professor at The School of Internet Marketing and the President of Halyard Consulting. He started his career over 20 years ago at the dawn of the Internet age producing websites for Fortune 500 companies. He holds an MBA, an MS, and a BFA. Halyard Consulting is an Internet marketing firm, exclusively focused on WordPress development and search optimization. Jonathan is also the author of the well-received book The World of Internet Marketing and has a weekly podcast by the same name.

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The School of Internet Marketing Instructor Speaks at PubCon 2013 on Facebook's EdgeRank

Cricket Australia was Tuesday accused of censoring a sponsorship message warning against mixing alcohol and sport because it conflicts with lucrative drinks deals, media reports said.

The advert was to be displayed around cricket grounds during a domestic one-day competition under way in Sydney, but has been reworded, the Australian Broadcasting Corporation said.

The original ad, from public health group Healthway, which sponsors the West Australian Cricket Association, said: "Alcohol -- think again. Alcohol and sport don't mix."

But CA, the governing body for the sport, has insisted on a replacement that reads: "Alcohol -- think again. Under 18 -- no alcohol, the safest choice," the ABC said.

The decision provoked an angry response from Professor Mike Daube of Western Australia's Curtin University, a leading advocate for the McCusker Centre for Action on Alcohol and Youth.

"This is appalling censorship by Cricket Australia," he told Fairfax Media.

"Their priorities are clear. They are keen to protect their alcohol sponsors from messages that might offend them but do nothing to stop alcohol promotion that might offend health-promoting sponsors."

Healthway has a deal with the Western Warriors worth more than Aus$2 million ($1.9 million).

"I think (it) is just outrageous... that Cricket Australia isn't allowing us to put out a very mild message," Daube said.

CA said the Healthway advert was refused not because it conflicted with the messages of other sponsors, but because it conflicted with CA's view that the relationship between alcohol and sport is one of consumption in moderation.

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Cricket: Row over Australia sponsor censorship claims

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