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How Closely Should You Follow The Money in Your Internet Marketing?
Find out more here: http://trevordumbleton.com/internet-marketing-hour-day/ There #39;s no single answer about how closely you should follow the money in your in...
By: Trevor Dumbleton
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How Closely Should You Follow The Money in Your Internet Marketing? - Video
San Francisco, CA (PRWEB) December 10, 2013
Marcademy, Inc. (http://Marcademy.com/) announced that it is accepting applications for its 2014 class of Marcademy Fellows. The Marcademy Fellows program is an intensive 16 week full-ride scholarship program that begins on March 6, 2014. Its the San Francisco-based institutions newest digital marketing training program exclusively for U.S. military veterans, transitioning service members, and current National Guard and Reserves personnel.
Each instructional cycle is limited to 24 students and combines the best of two effective learning models hands-on instruction where students learn Internet marketing directly from world-class professionals and a peer-to-peer collaborative learning component which helps establish a solid networking foundation. Without the burden of tuition or fees, and zero out-of-pocket costs, Fellows receive many of the perks of a military education without relying on Post 9/11 GI Bill or VA education benefits.
At the completion, Fellows will have exclusive access to unpublished job opportunities through MarketPro, the countrys leading marketing recruitment agency.
"Among the many decisions military veterans make when transitioning to life as a civilian, taking stock of how in-service experience transfers to the civilian world should top the list, said Tim OConnor, Marcademys chief executive officer. For example, a military career in artillery may not have a direct civilian equivalent, but various skills may be transferable. If a career in Internet marketing is of interest, the Marcademy Fellows program will complement those with demonstrated experiences with analytics, strategy or numbers.
Monthly sessions are facilitated by one or more members of the Marcademy faculty and staff, allowing ample opportunity to apply learnings to real business challenges. Topics range from search engine optimization to affiliate marketing to coding for marketers and more. To be accepted as a Fellow, startups must meet the following requirements:
About Marcademy
Founded in 2013, Marcademy is a pioneer in Internet marketing instruction. Through its flagship program, Marcademy Fellows, the San Francisco-based institutions mission is to provide U.S. military veterans, transitioning service members, and current National Guard and Reserves personnel with world-class marketing training, peer communities and premium access to job opportunities. Students receive the perks a military education without relying on Post 9/11 GI Bill or VA education benefits. For more information visit http://Marcademy.com/ and follow us on Twitter at https://twitter.com/Marcademy.
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Marcademy’s New Scholarship Program Helps U.S. Veterans, National Guard and Reserves Learn Internet Marketing and Land ...
How to market good nutrition?
In 2000 World Health Organization [WHO] did a project in the north [of Vietnam] for iron supplementation for pregnant women, using the social marketing approach. Since then there have rarely been any nutrition projects using social marketing, said Huynh Nam Phuong, deputy director of the Food and Nutrition Training Centre at the governments National Institute of Nutrition (NIN), and strategies in the field of nutrition have to change.
Child malnutrition has been significantly reduced over the last decade, but one-third of Vietnamese children under five years old are still stunted (too short for their age, a sign of chronic malnutrition) and one-third are anaemic (lack life-saving nutrients), according to the UN Childrens Fund (UNICEF).
The governments current nutritionstrategy aims to reduce the rate of stunting in children under the age of five to 23 percent by 2020.
Tackling anaemia is a priority. The condition - commonly the result of iron deficiency - is caused when the red blood cells do not have enough haemoglobin, an iron-containing protein that transports oxygen in the blood, or there are too few red blood cells. Iron-deficiency anaemia affects some 37 percent of pregnant women in Vietnam and is one of the countrys leading causes of maternal death as well as child stunting, according to UNICEF.
Potentially fatal, the condition can also cause mental disability, lethargy and long-term health problems stemming from low birth weight. Yet it can be easily treated with supplements of iron and folic acid, a form of the water-soluble vitamin B, which helps the body make new red blood cells.
Child malnutrition has been significantly reduced over the last decade
Social marketing focuses on consumer needs and uses commercial marketing principles to sell changes in behaviour or raise awareness relevant to the public good, but unlike private sector marketing, the goal is to benefit consumers rather than the marketer.
This approach has long been used in other fields of health in Vietnam. The NGO, Population Services International (PSI), has distributed condoms through commercial channels like guest houses and street food kiosks, and has even made syringes available todrug users at tea stalls and roadside cigarette vendors.
Since 2010 UNICEF has used social marketing in Dong Thap - a southern province in the Mekong Delta region, where up to half of all pregnant women are anaemic - to replace an earlier UNICEF-supported programme that distributed free supplements of iron and folic acid. The aim was to avoid dependency of the local health sector on donor funding.
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Vietnams foray into social marketing of nutrition
The Saudi Audiovisual Commission has recently announced that they will be monitoring and censoring visual content on YouTube. The commission will require subscribers to obtain a permit that clarifies certain regulations and conditions. Many Saudi youth have expressed their discontent and rejection of the idea, arguing that it will limit the content that is available for them on the Website. Dr. Riyadh Najm, chairman of the Saudi Audiovisual commission, explained in a phone interview that was aired in YaHala show on Rotana Khalijiah that the aim of the permit is to find suitable opportunities for talented Saudi youth who produce their own shows on social media and to educate them about the rules and regulations that are suitable for the Saudi society. Of course there are certain companies who are using the social media site, but they are not our priority for the time being, we are focusing on enhancing and improving the regulars and individual users and will begin monitoring their content, he said. The commission does not care bout subscribers; our concern is about content and thats the only thing we want to monitor, to ensure it abides by our cultural and religious rules, he added. I am sometimes shocked that some music videos are blocked and we are denied access to them, even though there is no reason for them to be blocked, said twitter subscriber Sarah Kunaji. I wish they would concede to the fact that most Internet users are educated people who know right from wrong, so there is no need for over protection, she added. The decision to censor content will limit the freedom of Saudi YouTubers, according to Hassan Mesaed, another twitter subscriber. We use social media to share our opinions about different subject including social and political ones. Print media has limited freedom of speech and we can never know the whole truth from these traditional outlets, he said, adding, This will definitely suffocate us because we got a taste of how to speak and hear other people through the YouTube shows without worrying about facing censorship. Meanwhile, Ahmed Al-Zahrani, YouTube subscriber, said, Things are not clear to YouTube subscribers. The statement from the chairman is not clear to many of us, as we still need to know who will need the permit. Is the permit for new subscribers or all Saudi subscribers? How are they going to monitor this? What are the new rules that we need to follow? he wondered.
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Censorship plan draws criticism
Google has introduced its first monetization effort for its social networking platform, Google+. Rather than running ads directly within the platform, Google has announced a new ad unit called +Post ads, which allow brands to turn their Google+ content into expandable display ads. Those ads can then run across the Google Display Network.
Brands can re-purpose pictures, videos, Hangouts and turn them into display ads within the Google+ interface. The ads are distributed on the Google Display Network, which claims over 2 million web sites
Below is an example of a +Post ad from Toyota, an early test partner. The +Post ads can display in GDN sites on mobile devices as well.
Users can click the ad to expand it and see the full set of user comments. According to Google, social annotations help increase click through rates. In addition to commenting, users can also share the content or join a live hangout.
Toyota USA, RITZ crackers and Cadbury UK are among the launch brands running +Post ads. Google plans to open the beta to more advertisers after collecting feedback from participating brands and users.
Related Topics: Channel: Display | Google | Google: Google+ | Top News
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Google Debuts +Post Ads: Lets Brands Turn Google+ Content Into Ads On GDN