Mediaboss Marketing

Newark, CA (PRWEB) December 31, 2013

Converge Enterprise announced today the immediate release of Multi-Channel marketing functionality in its fully-functional, web-based customer management application. Driven by customer demand for greater insight into marketing campaigns, Multi-Channel capability will deliver easy-to-use solutions to help businesses understand the impact of marketing and build tighter connections across different touch-points.

Multi-Channel Marketing for Better Capitalization of Different Broadcast Mediums

Converge Enterprise Multi-Channel Marketing feature simplifies and expands the marketing automation module. It includes functionality for better management of E-mail marketing, SMS Marketing, FAX Marketing, Voice Broadcast and Social Marketing.

New functionality includes:

Multi-Channel Value Proposition

Multi-channel marketing caters to the present trend of customer behavior. Today, customers respond to offers the way they want to or, in many instances, not at all. Also, customers respond by the channel they choose, and not necessarily the one chosen for them.

The role of multichannel CRM in an organization is to make every channel touchpoint enabled with customer information. Supposedly, this results in increased customer acquisition, satisfaction, wallet share and retention.

When a business is integrated with Multi-channel CRM, it gets enabled with many channels of interactive customer contact. It is able to analyze and compare multiple times, customer behaviors across channels. This increases the chances of the business to listen and learn what customers are doing. Inevitably, the business can draw better strategies to retain and expand valuable customer relationships, said Manash Chaudhuri, Director and CEO of Converge Enterprise.

Multi-Channel Functionality to Specially Help the SMBs

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Converge Enterprise Planning to Offer Multi-Channel Marketing Solution to Help SMBs Leverage All Forms of Broadcasting ...

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Its Against the Law

It is a violation of federal law to air obscene programming at any time. It is also a violation of federal law to air indecent programming or profane language during certain hours. Congress has given the Federal Communications Commission (FCC) the responsibility for administratively enforcing these laws. The FCC may revoke a station license, impose a monetary forfeiture or issue a warning if a station airs obscene, indecent or profane material.

Obscene material is not protected by the First Amendment to the Constitution and cannot be broadcast at any time. The Supreme Court has established that, to be obscene, material must meet a three-pronged test:

The FCC has defined broadcast indecency as language or material that, in context, depicts or describes, in terms patently offensive as measured by contemporary community standards for the broadcast medium, sexual or excretory organs or activities. Indecent programming contains patently offensive sexual or excretory material that does not rise to the level of obscenity.

The courts have held that indecent material is protected by the First Amendment and cannot be banned entirely. It may, however, be restricted in order to avoid its broadcast during times of the day when there is a reasonable risk that children may be in the audience.

Consistent with a federal indecency statute and federal court decisions interpreting the statute, the Commission adopted a rule that broadcasts -- both on television and radio -- that fit within the indecency definition and that are aired between 6:00 a.m. and 10:00 p.m. are prohibited and subject to indecency enforcement action.

The FCC has defined profanity as including language so grossly offensive to members of the public who actually hear it as to amount to a nuisance. Like indecency, profane speech is prohibited on broadcast radio and television between the hours of 6 a.m. and 10 p.m.

Enforcement actions in this area are based on documented complaints received from the public about obscene, indecent or profane material. FCC staff will review each complaint to determine whether it contains sufficient information to suggest that there has been a violation of the obscenity, indecency or profanity laws. If it appears that a violation may have occurred, the staff will start an investigation, which may include a letter of inquiry to the broadcast station.

If the description of the material contained in the complaint is not sufficient to determine whether a violation of the statute or FCC rules regarding obscene, indecent and profane material may have occurred, FCC staff will send the complainant a dismissal letter explaining the deficiencies in the complaint and how to have it reinstated. In such a case, the complainant has the option of re-filing the complaint with additional information, filing either a petition for reconsideration, or, if the decision is a staff action, an application for review (appeal) to the full Commission.

If the facts and information contained in the complaint suggest that a violation of the statute or FCC rules regarding obscenity, indecency and profanity did not occur, FCC staff will send the complainant a letter denying the complaint, or the FCC may deny the complaint by public order. In either situation, the complainant has the option of filing either a petition for reconsideration or, if the decision is a staff action, an application for review (appeal) to the full Commission.

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Obscene, Indecent and Profane Broadcasts | FCC.gov

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