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The Social Marketing Academy - WordPress in a Box Module Four Intro
This is a taster of the full module in our WordPress in a Box online training system. Please click the link to visit the website. http://goo.gl/bt0RHq.
By: TSMAcademy
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The Social Marketing Academy - WordPress in a Box Module Four Intro - Video
Social Marketing to the Business Customer
http://www.leechon.com http://twitter.com/khanb1 - http://fb.com/belal.marketing.
By: Belal Khan
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Social Marketing to the Business Customer - Video
Phil Britt
Some of the world's largest companies are proactive in their marketing through Twittter. Too many others, however, are missing opportunities to use social currency for brand affinity, according to the newly released Social Currency Index, compiled by social marketing automation firm Insightpool.
By using Twitter's favorite, follow, list, and retweet functions, for example, firms can build their social currency, including brand loyalty, affinity, and brand perception, says Adam Wexler, Insightpool founder and chief strategy officer. I go back to the rule of seven.' If someone sees seven impressions of a brand, it creates an indelible perception, he says. Some brands are going out of their way to do this. Others are still being reactive in their social media marketing.
Interacting with customers via Twitter and other social sites presents an opportunity for companies to create positive impressions proactively, Wexler notes. Twitter provides a two-way dialogue; [customers] don't have to interact with [the brand] first, he says. Twitter allows marketers to respond and manage the dialogue with their brand. Why sit back and wait for [customers]? Proactively engage them in a dialogue to drive them toward your ultimate goal: an impact on the bottom line. But you can only have that if you're proactive rather than reactive.
More than four fifths (418) of the Fortune 500 have Twitter accounts, but many of them miss opportunities to be proactive and fully leverage the social media channel, according to Wexler.
Insightpool's Social Currency Index highlights the companies that are most proactive on Twitter in terms of actions like favoriting, retweeting, and following. Entertainment firm Live Nation was listed at the top of the index, based on how well it effectively and consistently leverages social touchpoints. For all the different touchpoints, they are the most consistent as far as what they are doing with their social strategy, Wexler explains.
Click on the infographic below to enlarge.
Rounding out the index's top five were MasterCard, CA Technologies, Home Depot, and United Parcel Service.
Some other firms in the index that are successfully building social currency, while not in the top five, were much more effective in using Twitter than larger companies, according to Wexler. Whole Foods Market, 249 in the Fortune 500, for example, had the most followers of any brand, had five times as many followers as the next closest brand, JetBlue, and almost seven times as many as Starbucks. Additionally, Whole Foods was at or near the top of three different Twitter touchpoints, showing that the company is proactively interacting with customers, Wexler asserts.
Starbucks, however, was the only company to finish in the top five in two different categories: second in favorites and third in follows, putting the company seventh overall.
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How Well Are You Investing Your Social Currency?
Denver, Colorado (PRWEB) December 31, 2013
Zunesis, a CRN Elite 250 IT Solutions company based in Denver, Colorado, has designed, developed, and built a state-of-the-art Social Media Listening Command Center which offers clients the latest technology in social media customer service, active social outreach, and customer engagement. The Listening Command Center, which Zunesis calls zInsights Hub, provides fully outsourced social media monitoring, management, and research services to businesses, organizations, and enterprises across all industries and verticals.
The zInsights Hub leverages best-in-industry social media monitoring software coupled with their dedicated Social Media Analyst team to provide a comprehensive set of social media listening, crisis control, and engagement services in the United States. Organizations today want to leverage Social Media Listening Command Centers for brand reputation management, crisis communications, customer support, market research, marketing measurement, and consumer engagement - all in real time, said Steve Shaffer, Zunesis President and CEO. The zInsights Hub is a social media listening facility that combines our expertise with leading social listening technology and proven processes to provide our clients with a best-in-industry social media listening service.
The zInsights Hub monitors millions of online conversations across social media sites such as Twitter, Facebook, forums, and blogs to answer such questions as:
Social Media conversations have the potential to reach a much larger audience than ever before. While the channels for conversation on the social web have proliferated, a huge amount of data is becoming available that could be extremely valuable to organizations in fostering relationships with customers, developing new products, and monitoring their competition, said Dr. Evan D. Escobedo, Practice Principal of Social Business at Zunesis.
About Zunesis The vision at Zunesis centers around an intense focus on serving our customers and bringing value to their business through strategic IT solutions. In February 2013, Zunesis was named to the CRN TechElite 250 for the 3rd consecutive year as a best-of-breed solution provider with deep technical expertise and premier certifications. Our technical proficiencies and dedication to service help our customers transform their IT infrastructures to ultimately leverage IT as a strategic advantage. The Zunesis Social Business Practice offers social media consulting, monitoring, management, engagement, and research services to a variety of clients across all industries and verticals in the United States.
To learn more: http://www.zunesis.com/solutions/social-business/
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Zunesis Launches Best-in-Industry Social Media Listening Command Center
Social media has gone a tad out of control in recent years, with a countless number of platforms inhabiting not only your desktop PC, but just about every smart mobile device available. At first, social media was almost solely just for mindless, tedious status updates about your lunch or where you were eating your lunch or what you wish you were eating for lunch. Then, people figured out they could make their ex-boy and girlfriends jealous by posting a bunch of pictures of a fun night out, even though the other six nights that week were spent watching Netflix alone. Finally in part thanks to Twitters character limitation forcing people to be creative social media found a much more acceptable optional destiny: quick bursts of easily accessible entertainment.
This compilation of the best Vines from 2013 will make you regret enduring social media just a little less throughout all those pictures of your exes seemingly having an much better, happier life than you.
Personal taste aside, there are some consistent trends among the super short-form videos:
If you want to get sucked into more short-form video compilations that add up to make a long-form video and then suddenly its an hour later and youre late for something, saygoodbye to your precious time.
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The best Vines of 2013 justify the existence of the social media