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6 Corporations That Control Your Perception
Abby Martin goes over the 6 corporations that control nearly everything in the mainstream media, and discusses a few of the most famous cases of media censor...
By: Paul Marian Heinrich
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6 Corporations That Control Your Perception - Video
To understand what Social Media is, you must firstly separate and analyse those 2 words Social and Media. The star of the show in Social Media has to be the Social element, its all about people. People drive, develop and ultimately control what Social Media is and will shape the future of how it looks and how we use it.
Social
Social Media gathers individuals into groups and communities of likeminded people with shared interests and cultures In Social Media terms its all about connecting, engaging and sharing.
Regardless of your age, Social Media is used by all, young and old. The fastest growing demographic on Twitter is 55-64, whilst on Facebook and Google+ its the 45-54 age group. Such statistics demonstrate that Social Media isnt just for the young ones.
Younger generations adapt much quicker to Social Media, theyve been doing it since they were born and will be leaders in future Social Media trends. Its common knowledge that younger Facebook users have been switching to new platforms like Instagram, Vine and Pinterest. Theyre the trendsetters and will be the driving force in how Social Media evolves in the future.
The volume of information on Social Media excites me but how we learn and communicate scares me. As a recent graduate I know how much studying is required, reading, reading and more reading but can the Social Media generations learn anything other than fast moving smaller bursts of information? Can they/we concentrate on more substantial methods of learning? Does Social Media enhance or hinder human communication?
Social Media surely improves access to information, friends and family but does it make us less sociable and lose focus when learning? Whatever the answers are, its the people who use Social Media we must understand to adapt to their preferences.
Media
Media simply facilitates communication and our consumption of information. The internet enables us to communicate and consume information but Social Media has spread onto multiple media channels. Watch the news on TV and you can contribute via Twitter, Newspapers, Billboards and Radio encourages us to Find Us on Facebook which demonstrates how Social Media functions across a multi-media network not just the internet.
More niche interests will be accommodated in Social Media in the near future resulting in the Social element of Social Media shaping the media we use to communicate. As Social Media evolves the larger generic platforms like Facebook will make room for niche platforms based on the varying interests of smaller groups and geographical locations. More regional platforms and groups will be born to accommodate peoples interest in specialist products/services and preferences Small is the new big.
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The Dissection of Social Media
Transformation of the media in South Africa is essential. But we should be very clear about what we mean by such transformation.
Are we unhappy with the media because we consider that it promotes particular political, cultural or religious agendas? Are we concerned that only certain sections of society are represented in media reports? Or are we concerned about an apparent bias in reporting - both in the selection of "newsworthy items" and the manner in which they are published?
It is essential that these questions be answered before any serious debate about media transformation can take place.
Because media transformation is not merely a matter of ownership, but of control of subject matter and the manner in which it is reported.
This, obviously, has a bearing on ownership, because those who own often try - and all too often succeed - in manipulating media output. However, even when owners do not exercise direct editorial control or influence, they can indirectly do so, by maintaining pressure on editors to maintain and grow profits.
What this means is that commercial entities, parastatals and even governments, can exert pressure on editors by, for example, threatening to withdraw advertising if certain topics are reported on or if certain revelations become public.
This is a common tactic and should be resisted by any editor. However, when there is pressure from media owners to meet advertising income goals, resistance can become weakened.
The experience of editors in the Independent Newspapers chain in South Africa provides a classic example of non-interference at an ownership level that resulted in a severe decline in journalistic standards.
Baked beans king, Tony - now Sir Anthony - O'Reilly had, by 1994, paid about R750 million to bring the Argus company newspaper titles into his Independent stable. And he seems never to have interfered editorially, merely giving editors the order to increase profits.
Unlike O'Reilly's Irish and British publications, the South African group was very profitable. So, to cover his losses in England and Ireland and to pay dividends to his shareholders, O'Reilly effectively pillaged the South African operations.
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South Africa: The Need for Real Media Transformation
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