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Presidential politics Hillary Clinton secures key Pharrell Williams endorsement Posted by David Ramsey on Wed, Mar 26, 2014 at 9:00 AM The epic, psychedelicGQ interviewwith Grammy-winning, chart-topping pop renaissance man Pharrell Williams (for the uninitiated,see here)includes Williams offering his take on the 2016 presidential race: Let me tell you why Hillary's going to win. Everywhere you go in this country, you have red and blue. You got the Democrats; you got the Republicans. You got the Bloods; you got the Crips. Everything is red and blue in this country. You know what else is red and blue? Blood. Blood is blue in your body until air hits it, and then it turns red. That means there's unity. There's gonna be unity. So when you think about a night where there's late-night talk-show hosts and it's mostly women, that's a different world. Right? A world where seventy-five percent of the prime ministers and the presidents were women: That's a different world. That's gonna happen, and it's gonna happen when Hillary wins. Because you know what? No matter how staunch of a supporter you are of no-abortion, whatever you are: You're a woman, and there's no way in the world you're going to vote for somebody that's going to try to tell you what to do with your body. When we are a country and we are a species that has had a martian Rover traveling up and down the crevices of this planet looking for water and ice, okay, and we've had a space station that's been orbiting our planet for sixteen yearsbut we still got legislation trying to tell women what to do with their bodies? Hillary's gonna win. Listen, I'm reaching out to her right now. She's gonna win.

Are you reaching out to be like, "What can I do?" I can't say but so much, but Hillary's gonna win. Trust me. And it's a two-for-one: Bill is the coolest dude in the game, still plays saxophone, and every woman in the world wants him. It's a two-for-one. Hillary's gonna win. Everybody laughed at me when I said Obama was going to win, but I knew what he represented. But I know what Hillary represents: She represents a woman in power, and she did great as the Secretary of State. She's gonna win.

Tags: Pharrell Williams, Hillary Clinton, Tea Party, twerking, Jay Z, Presidential politics

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Hillary Clinton secures key Pharrell Williams endorsement

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By Stephanie Walden2014-03-26 16:05:42 UTC

Rattling off the job titles "head of public relations," "director of marketing" and "social media manager" all in a row sounds like the start of a bad "walks-into-a-bar" joke.

In all seriousness, though, if you're wondering whether your business really needs all three teams and thus team leaders and how they should operate you're not alone.

It's no secret that the face of public relations has changed in a major way since the advent of social media, which typically falls under the larger umbrella of general marketing. So who is responsible for what? When does the PR team handle social? Does your business need a separate social media division? What's a growing business to do?

To sort through the confusion, we've talked to a few experts to get their opinions and advice on the matter.

For many larger corporations, it certainly makes sense to have a full-scale marketing team, complete with a division that exclusively handles social media and at least a few positions dedicated solely to public relations. For a smaller or growing business, however, the lines are often blurred.

"It totally depends on the size and nature of the business," says Dane Atkinson, CEO of SumAll, a social analytics tool. "In the startup world, you're strapped for resources, and [employees] may have to wear many hats; thus small companies might not have the capacity for a full-time social media team." Atkinson adds that each business' target market affects the need for dedicated team members to handle social. "If you're selling to enterprises, [expending resources on social] may not make any sense; but if you're selling directly to consumers, you want to be part of their direct environment." This is the major advantage of social for B2C companies, he explains the opportunity for direct interaction with consumers, a real-time help desk.

Peter Friedman, chairman and CEO of LiveWorld, a social content marketing company, equates the "marketing mix" to a party, explaining that each element of the planning and execution is crucial to its overall success.

"Think of advertising as the invitations, PR as the promotion and digital as the arcade game at the entrance. But the party itself the ambiance, the DJ, the bouncer, the guests themselves; talking to one another, dancing, forming relationships, having a great experience together that's social," he says.

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Social Media, Marketing and PR: Who's Responsible for What?