Mediaboss Marketing

April 10, 2014

Former US secretary of state Hillary Clinton is set to release a new memoir this June. Reuters pic, April 10, 2014. Hillary Clinton, the former US secretary of state who is contemplating a second run for the White House, will release a new memoir on June 10, her publisher announced yesterday.

A website owned by Simon & Schuster was allowing users to sign up and pre-order the book, which the publisher said would consist of "candid reflections about key moments during her time as secretary of state as well as her thoughts about how to navigate the challenges of the 21st century".

The book, and a likely summer signing tour, would serve to boost the already substantial profile of the 66-year-old presumed frontrunner for the Democratic presidential nomination in 2016.

Although political action committees like Ready For Hillary have been established to support her candidacy and conservative groups have sprung up to counter the Clinton narrative she has refused to say whether she is running.

But at an event on Tuesday Clinton made the rare public admission that she was considering it, noting she was "deeply honoured" that people were urging her to seek the presidency.

"I am thinking about it," she said, "but I'm going to continue to think about it for a while."

Clinton's previous autobiography, "Living History", about her time as first lady to then-president Bill Clinton, became a worldwide bestseller in 2003.

A biography "HRC: State Secrets and the Rebirth of Hillary Clinton" was published earlier this year. AFP, April 10, 2014.

Read the original here:

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Maybe Hillary Clinton should just start gluing a sign to her forehead during public appearances: "No, I still haven't decided whether to run for president, please don't ask."

The former secretary of state spoke at a marketing conference in San Francisco on Tuesday night, and she was again quizzed about the topic on everyone's mind: Will she run for president in 2016?

"I am obviously flattered and deeply honored to have people ask me and people encourage me," she replied. "And I am thinking about it, but I am going to continue to think about it for a while."

"I'm actually here hoping to get some marketing advice," she joked. "I think there's a lot that I could learn and apply."

Recent polls show Clinton would be an overwhelming favorite to secure the Democratic nomination, and that she'd be a strong contender in the general election as well. But she said Tuesday that political considerations about the horserace should take a back seat to substance.

"The hard questions are not 'Do you want to be president? Can you win?'" she said. "The hard questions are 'Why? Why would you want to do this and...what can you offer that would make a difference?"

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Former Secretary of State Hillary Clinton said on Thursday at an event sponsored by the Center for American Progress that the U.S. is "careening ...

"To see people arguing about letting us default on our debt -- I mean, really -- and things that were just so beyond the pale," she said. "You had to ask yourself - what kind of country do they really want? What is their plan, what is their vision? And so if you're going to compete in this arena, you have to be able to put forward your competing purpose and vision."

She also reminded the audience of the importance of the 2014 midterms, saying the fate of efforts like immigration reform could rest on the results of the congressional elections in November.

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Hillary Clinton: Still "thinking" about running in 2016

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