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Full Force Local Internet Marketing SEO Campaign for Network Automotive
Full Force Local Internet Marketing SEO Campaign for Network Automotive.
By: Donald Willard
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Full Force Local Internet Marketing SEO Campaign for Network Automotive - Video
Toronto, Canada (PRWEB) April 10, 2014
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is responding to a recent study showing Canadian Internet users are migrating from computers to mobile devices. Numero Uno Web Solutions is also weighing in on how changing online habits are affecting smaller Canadian businesses.
Canadians are among the most active online users, spending more than 34 hours online per month in 2013; outpaced only by the U.S. and U.K at around 36 hours, says Dean Pietersen, digital solutions manager at Numero Uno Web Solutions. But with more and more Canadians migrating away from computers to mobile devices, the challenge for Canadian businesses is figuring out how to advertise and communicate in the mobile space.
In 2013, Canadians spent 17% less time online using their personal computers and a 21% decline in the total number of pages viewed from computers. The decrease does not reflect a drop in Internet usage in Canada, but rather a migration away from computers to mobile devices. (Source: Krashinsky, S., How Canadians are using the Internet differently, The Globe and Mail, April 1, 2014; http://www.theglobeandmail.com/report-on-business/industry-news/marketing/canada-shifts-to-mobile-screens/article17762060/.)
With roughly 75% of Canadians owning a smartphone or tablet, its not a huge surprise to see that more and more on-the-go Canadians are turning to their mobile devices in search of relevant information, Pietersen adds. To connect with this lucrative market, Canadian businesses need to continually adapt their online advertising strategy and target people where they are.
In 2013, businesses spent $13.4 billion on mobile adsroughly 13% of all Internet ad spend and 2.7% of all global ad expenditures. By 2016, that number is expected to soar to $45.0 billion, or 28% of online ad investments and 7.6% of total ad spending. (Source: Lunden, I., Internet Ad Spend To Reach $121B In 2014, 23% Of $537B Total Ad Spend, Ad Tech Boosts Display, TechCrunch.com, April 7, 2014; http://techcrunch.com/2014/04/07/internet-ad-spend-to-reach-121b-in-2014-23-of-537b-total-ad-spend-ad-tech-gives-display-a-boost-over-search/.)
Internet advertising will remain the fastest-growing category for ad spending because online audience continues to grow. Facebook has more than one billion users and will soon pass one billion on mobile, Pietersen observes. Canadian businesses can tap into this growing demographic because online ad technology allows them to control what they advertise and where it gets seen. On top of that, brands can use online data to measure how successful their online marketing efforts are.
Regardless of size, online advertising can help brands become more discoverable on search engines like Google and Yahoo! Thats because search engines dont rank sites based on revenue or size; companies are ranked based on search metrics that take content, quality, and relevancy into consideration. Search engines also take into account keywords, syntax and word order, Pietersen concludes. With a well-optimized online marketing campaign, smaller brands can compete on a level playing field.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize a companys search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).
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Numero Uno Web Solutions, the GTAs Premier SEO and SEM Company, Responds to Study Showing Canadians Shifting from ...
Social Media Marketing for Farmers Webinar Part 5: Social Tools
This is the fifth in The Land Connection #39;s 6 part series of webinars on Social Media Marketing for Farmers. Visit our website at http://thelandconnection.org...
By: The Land Connection
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Social Media Marketing for Farmers Webinar Part 5: Social Tools - Video
Social Media Marketing for Farmers Webinar Part 6: Marketing Strategy
This is the sixth in The Land Connection #39;s 6 part series of webinars on Social Media Marketing for Farmers. Visit our website at http://thelandconnection.org...
By: The Land Connection
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Social Media Marketing for Farmers Webinar Part 6: Marketing Strategy - Video
Social network marketing is a poor strategy if your aim is new business, solid leads, and good traffic that converts.
Playing around in the social networks *might* be good for branding, interacting with current and potential customers, but even that is questionable.
Social network marketing is diving (creating content that benefits your reader and you) into your social networks Facebook, Twitter, LinkedIn, and Google+ with the sole aim of generating leads that convert into real business. Social network marketing is generally what people are thinking/hoping for when they ask me, Bill, can you help drive people to my web site? Most social network marketing is all about getting people to click-through to another site/landing page where they can convert.
1. Driving is a poor, make that a lousy, strategy.Pushing people to go places they werent planning to go online, or in the real world for that matter, just doesnt work. The ROI on time invested is terrible. Pulling people is the best strategy. This means that giving people something worth finding is at the heart of a solidcontent marketing strategy. In a previous article here at SEJ, I demonstrated how a very aggressive social network marketing strategy can indeed increase traffic to your home site, but the cost in time with return on money made isnt worth it.
2.Your social networks will tire of you and your marketing.Even you really think you are doing a favor to your 1000s of, ahem, intimate friends and 10s of thousands of deeply loyal followers, and 100s of people in your circles and the circles you are in, plus your 100s of business connections, truth is, they are not in your social network so you can do them a favor. If it smells like marketing, they know its a duck. You can see in the graph below how one of my students got her friends and family to come to her site by marketing to her Facebook network. Notice how the numbers dropped off by the week until she finally gave up and let organic growth do its thing.
Social Network Marketing
3.Referrals from social networks arent good shoppers. Historically, visitors that come to my website from a social network referral perform very poorly. That is they dont turn pages. They dont look at ads. They dont buy. More often than not they will look at whatever they were sent to see, then smile, laugh or swear, then back out = bounce. And we know that a bounce is the worst thing that can happen to your site. Search engines understand that a bounce = the visitor came but didnt like what they saw and left = poor quality that results in a worse ranking going forward.
4.The numbers dont add up. Best estimates are that it costs $1 1.50 to acquire a Facebook fan. And it costs more to keep the fan. Harley Davidson and Victoria Secret estimate that about half of one percent of anything posted on Facebook is only seen by the person who put it there. What that means is that I, or somebody I pay, must update my Facebook page 200 times before somebody MIGHT see what I did. I need 100 people saw this to maybe get one click-through to a site where I want them to take action. And I need 100 click thrus to get a 1% action rate. Thats 200 updates times 100 times 100. I either need to be a mad dog on my Facebook or have a lot more friends. But remember, friends cost money. Visit any of the Facebook pages of your favorite star, company, hero. Find out how many fans they have. Look at how often they update. Check the number of comments and divide by the number of commenters/likes by the total of number fans. Whats the percentage?
Social network marketing is a bad strategy. It costs too much time to acquire fans and followers, to find good stuff to post,to post and to maintain, And whos paying whom to do the work?
If you want good solid leads that convert, create good solid stuff at your home site. Do it so much so that people will come looking and start sharing organically. That kind of content marketing strategy is solid and cannot be beat.
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4 Reasons Why Social Network Marketing is a Bad Content Strategy