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Re-Targeting and SEO Marketing Strategies
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Marketing plan & strategy course: online marketing, SEO marketing & social media marketing - Video
Superior, CO (PRWEB) March 31, 2014
Boulder SEO Marketing, a digital marketing agency specializing in SEO training and consulting, has teamed up with BrightInfo, a web content recommendation engine, to present an April 24, 2014 webinar on how to increase organic search traffic and how to convert website visitors to leads. Additional information and registration are available at: http://www.boulderseomarketing.com/webinar-increase-organic-search-traffic-and-convert-website-visitors-to-leads
Chris Raulf, founder and search engine optimization training expert at Boulder SEO Marketing notes, SEO and a clearly defined content marketing strategy are some of the most effective ways to drive qualified visitors to a website. He adds: Our search engine optimization methodology is based on five core pillars and has proven to increase organic search traffic between 50-200% within 4-6 months but it is also a fact that an increase in website traffic is only half the battle; a website needs to be able to convert site visitors to leads.
According to research, online visitors attention span has been declining in recent years and website bounce rates have increased by an alarming rate. Boaz Grinvald, founder and CEO at BrightInfo, notes, If you want to engage with your website visitors and keep them on your site, you need to offer them the right content very quickly. BrightInfo Cloud solution automatically and immediately increases online conversion by up to 80% and is up and running in minutes.
In this 45-minute webinar, Grinvald and Raulf will present how to improve organic search traffic from Google and other search engines while reducing bounce rates from landing pages, engaging with departing visitors at the door, and how to convert website visitors to leads.
About BrightInfo (http://www.brightinfo.com) BrightInfo offers a powerful web content recommendation engine that turns anonymous visitors into known marketing leads, with virtually no manual effort. Leveraging existing online marketing materials, the engine dynamically delivers relevant content to each individual at the right time, based on the preferences and behaviors of individual website visitors. BrightInfos recommendation engine has been proven to help marketers increase leads by an average of 39% while also reducing the acquisition cost per lead. With an optimized solution for corporate websites, blogs and landing pages the recommendations are made at all key entry points into the site.
About Boulder SEO Marketing (http://www.boulderseomarketing.com) Boulder SEO Marketing assists businesses around the globe with all of their search engine optimization (SEO), search engine marketing (SEM), social media and content marketing training and consulting needs. Our goal is to empower small and medium sized businesses to be able to plan and execute a scaled, successful, SEO and social media campaign that will increase a companys visibility in search engine listings and help drive qualified leads to their website.
Google has been making lots of noise of late, penalizing guest blogging network MyBlogGuest, link sellers and buyers, and even marketing firms. As usual, such news was met with much debate, fear, and uncertainty.
Small businesses are still struggling to find their place in online marketing. While SEO firms struggle to explain complex topics such as nofollowing links, editorial appropriateness, disavowing links, and reinclusion requests, small business owners already worried about making payroll are losing focus and time.
The answer to Main Street's burgeoning fear of SEO comes from, ironically, Wall Street. For years financial advisors have advocated diversity as the answer to risk. And the analogy extends readily to SEO tactics.
If a small business is afraid of being penalized by Google, they have probably taken on too much SEO risk. The only cure for risk is diversity.
The first cure for excessive SEO risk comes from a Google product called PPC Remarketing. But this is a hard-sell.
Only 3 percent of SMBs say PPC is effective, and many don't understand the difference between traditional search ads and remarketing ads. Additionally, approximately 25 percent of the typical PPC budget is lost to poor campaign management.
Small businesses don't understand the importance of conversion, and believe the tactics are limited to onsite development changes. Strategies such as email nurture and PPC remarketing can improve conversion by 65 percent by bringing leads back. Contrary to popular belief, consumers enjoy getting targeted emails and ads.
A focus on conversion, via both onsite and offsite methods, enhances the user experience of a website. This undoubtedly helps SEO in the long-run.
PR is largely excluded from the small business SEO conversation, which is no longer acceptable. Press Releases are critical for generating buzz and awareness for a small business. And while press releases as a link building strategy is hotly debated, there is no doubt they bring real traffic when well-written.
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3 Non-SEO Tips for Small Businesses Scared of Google Penalties