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5 Ways to Take Customers from Your Competitors
http://blog.instantedgemarketing.com/blog/bid/73114/Grab-More-Market-Share-5-Ways-to-Take-Customers-from-Your-Competitors You #39;ve created a website for your b...
By: Marc Buote
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5 Ways to Take Customers from Your Competitors - Video
(PRWEB) March 28, 2014
Search Engine Optimization (SEO) for a website is like the fuel for a car. No matter how good it looks, or what its got under the hood, that cars going nowhere without fuel.
There are quite a few Urgent Care websites that look great and are even well built, but can't be found on the search engines. Thats like putting a beautiful billboard in the middle of the desert. It looks good, but no ones gonna see it.
Websites dont achieve visibility and traffic on their own. Build it and they will come, doesn't work. Even current patients, searching for a company by name, might not find the right website without optimization.
The textbook definition is simple enough. SEO: the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
There are two main paths to take for urgent care marketing when trying to rank high on the search engines. Paid ads and organic placement.
Pay Per Click
Ah, the Golden rule. They that have the gold, make the rules. Thats paid ads. Pay enough and instant visibility can be achieved. It all sounds nice, but be careful going down this path as a first option. Ranking at the top of the ads doesnt mean that the person searching will click that link clink and then after getting the click, do business with that company. It will however, cost for each click regardless if they become a client or not.
Organic Placement
Search Engine Optimization is not easy or automatic. Finding the right formula is a continuing process of site mechanics, keywords, page titles, descriptions, inbound links, social networking and much more. Its hard work, but it pays off much more than paid ads. Only about 14% of all people trust ads. So I would plan for this to be the major focus with ads being a supplement to SEO.
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Urgent Care 2.0 Explains Why You May Be Putting Up Billboards In The Desert And 2 Tips On How To Fix This Problem
(PRWEB) March 28, 2014
The independent authority on internet marketing, topseos.com, has revealed Clicks and Clients the 6th best search marketing agency for March 2014. Clicks and Clients was revealed the sixth top search marketing agency due to their compelling performance in the veracious investigation process. Thousands of internet marketing agencies are considered while only the 100 top are highlighted in the rankings
SEO agencies are evaluated in order to identify which produce the top overall SEO service. This is accomplished through the use of a set of investigation criteria consisting of five verticals of evaluation used to benchmark and compare SEO agencies based on the most important aspects of SEO solutions. The five verticals of investigation used during this process include on off page optimization, needs analysis, on page optimization, keyword analysis, and reporting methods.
In order to compete a more methodical examination of competing online marketing firms, topseos.com also interviews customer references of the best search marketing firms which have been highlighted in the ratings. The questions clients are generally asked delve into various aspects of off page optimization and needs analysis amongst other areas to best identify their overall performance. Additionally, clients of online marketing firms are often connecting with topseos.com directly to provide their feedback.
Clicks and Clients has been scrutinized as a part of the systematic examination and has earned their placement as the top search engine marketing firm. Through strong client referrals and high scores in each of the five areas of evaluation, Clicks and Clients has passed each phase of the examination process. Those scouting for a trustworthy search engine marketing firm to assist them should consider Clicks and Clients.
About Clicks and Clients
Clicks and Clients provides effective pay per click management services through a step-by-step process in order to utilize common-sense strategies build on years of experience. Their efforts include dynamic tracking, daily monitoring, comprehensive reporting, and real-time campaign adjustments in order to maximize the ROI for their clients. They also provide search engine optimization and conversion rate optimization services to their customers.
About topseos.com
topseos.com is an online provider of independent reviews and ratings. The listings of the top internet marketing agencies are released monthly to assist businesses in connecting with search marketing agencies which feature a history of effective services. Thousands of internet marketing agencies are put to the test while only the absolute best agencies are featured in the listings.
To find out more about Clicks and Clients visit: http://www.topseos.com/clicks-and-clients.
As a search and internet marketer, its easy to get caught up in the day-to-day work with our employers and clients, as well as the task of keeping up with the latest developments from search engines, social media platforms and industry tools.
Today, Id like to step back from this and discuss search and social marketing as a community and what that sense of community means for us as professionals and as an industry.
From the earliest days, search marketers have enjoyed an ecosystem that values sharing knowledge and friendship among search professionals, businesses and search engines.
The Search Engine Strategies conferences began in 1999, the same year WebMasterWorld.com was registered. Over the years, there have been countless articles, discussions, conferences, trainings, meet-ups and, yes, parties that joined us together.
Weve grown and changed quite a bit since then. In its early years, search marketing was largely about secrets and tricks. There were plenty of advocates for best practices and wholesome SEO in fact, the Search Engine Marketing Professional Organization, SEMPO, was created in 2002 as a professional community that promoted ethical SEO.
At the same time, our industry had a reputation for gaming the system with insider knowledge. Admittedly, that Wild West mentality helped make search a fun business to work in.
Over time, the general public came online and business grew to take the Internet seriously and as the web matured, so did the SEO community. Today, search engine optimization doesnt stand so alone; its part of a larger Inbound Marketing foundation.
The modern, professional age of SEO and internet marketing, one based on providing and demonstrating value, is well established. This makes our community professionally rewarding and we havent lost our sense of humor.
SEO is alive and well. As a practitioner, youre part of a vibrant community. Just look at the writers here on Search Engine Land.
Youll find people like Danny Sullivan, Barry Schwartz, and Eric Ward, who pioneered our industry from its earliest days. Our forums and online communities are strong. Visit sites like Webmaster World or Cre8asite. You can see great advice from longtime members, discuss the latest news and developments, and ask your own questions.
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The Benefits Of Participating In Our Professional Search Community