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Social Marketing for Jewelers
In November 2013 TechnologyTherapy.com and Jennifer Shaheen gave a free webinar to the Jewelery industry on leveraging social media for the holiday #39;s. Here i...
By: Jennifer Shaheen
Kickass Social Marketing Manager
http://getoffersfor.me/go/OFP0 No need for a Job when you see this video(click the link)
By: Jena Chavez
Originally posted here:
Kickass Social Marketing Manager - Video
R/GA has become the first social marketing lead agency for Fossil, the Richardson, Texas-based maker of clothing and accessories.
The assignment encompasses social strategy, analytics, content creation, publishing and campaign development as well as media planning and buying. R/GA's Austin, Texas office will lead efforts on the account, with help from offices in New York, Europe and Asia.
The Interpublic Group shop won the business after a review that included other undisclosed shops specializing in social strategy. There was no incumbent.
We see social is our always-on opportunity to engage people in a deeper conversation around shared interests and affinities in a non-transactional space, said Jonathan Rogers, global marketing director, Fossil Brand. We love the immediate impact social can have in telling our brand story. But we're not just rolling out social on its own: social is just one critical element in an intentional, fully-integrated, and on-going mission.
R/GAs first Fossil work appeared at SXSW earlier this month. It involved social publishing updates rolled out during the #FossilPresents event series, which launched with a concert featuring Foster the People and Rogue Wave.
This year marks Fossils 30th anniversary and R/GA will function as a primary agency partner, handling social publishing, community management, campaigns and events.
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R/GA Takes Lead on Fossil's Social Media Efforts
Norfolk, Va. (PRWEB) March 27, 2014
Erica Campbell Byrum, director of social media for Homes.com & ForRent.com, was recently invited to Jay Baers Social Pros Podcast series, Real People Doing Real Work in Social Media, to discuss her professional background, the companies customer- and consumer-oriented social media efforts, and what it takes to be a social pro. The webinar series, sponsored by Cision, ExactTarget, Expion and Janrain, is moderated by social marketing guru, Baer.
Byrum began her career with Dominion Enterprises, Homes.com & ForRent.coms parent company, ten years ago and has championed social media for the business along the way. In the podcast, listeners will learn how she helped senior leadership see the value in social media. She discusses how the two real estate brands approached the business side of social media by tailoring social products for multifamily and real estate professionals. Using social media from a branding as well as business perspective has become an essential part of the culture and philosophy of the two brands.
Now more than ever, social media plays a vital role in business development and lead acquisition for multifamily and real estate professionals, said Byrum. Luckily, our senior leadership team at ForRent.com & Homes.com has been really wonderful in adopting this ever-evolving space and understanding how it positions us as a thought leader in the business-to-business side.
As part of ForRent.com & Homes.coms lineup of diverse marketing products, the brands offer full-service social media solutions for their respective audiences: FRSocial for multifamily professionals, and the newly launched Homes.com Social for real estate agents and brokers. For customers utilizing the social products, both brands provide set-up, social monitoring and a reputation management tool across seven social channels. Other services include claiming and editing of local listings, continuous social education, and 24/7 support from ForRent.com & Homes.coms in-house social media specialists.
Additionally, Byrum discusses her involvement in overseeing both companies branded social channels that provide engaging content like decorating ideas, home improvement suggestions, and moving tips for renters, home buyers and owners. She also shares the qualities she looks for when hiring new team members to manage the brands business-to-business and business-to-consumer social media efforts, one of which is passion. Baer himself shares the importance of this quality by stating, Passion is the gasoline of social media. In fact, both ForRent.com & Homes.com are fueled by passion to provide cutting-edge social solutions for multifamily and real estate clients.
Listen to Erica Campbell Byrums session, The One Thing You Cant Teach in Social, with host Jay Baer on the Social Pros Podcast series today to learn more about what it takes to be a social pro.
About Homes.com
Homes.com is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Homes Connect by Homes.com offers the real estate industrys first-ever, all-inclusive marketing platform for agents and brokers featuring single-login convenience. Over 12.5 million consumers visit Homes.com each month to search nearly 3 million properties for sale or rent, to locate real estate agents in their area, and to find useful home buying tips. For more information, visit http://www.Homes.com.
Homes.com is a division of Dominion Enterprises, a leading marketing services and publishing company headquartered in Norfolk, Virginia. For more information, visit http://www.dominionenterprises.com.
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Homes.com & ForRent.coms Social Media Philosophy Highlighted on Jay Baers Social Pros Podcast
Experian Marketing Services. (PRNewsFoto/Experian)
NEW YORK, March 27, 2014 /PRNewswire/ --According to new research from Experian Marketing Services, a global provider of integrated consumer insight, targeting, data quality and cross-channel marketing, social media Websites are playing an increasingly important role in driving traffic to other Websites, including retail Websites and even other social networking sites, at the expense of search engines and portal Websites. As of March 2014, social media sites now account for 7.72 percent of all traffic to retail Websites, up from 6.59 percent in March 2013. Further, Pinterest, more than Facebook or YouTube, is supplying the greatest percentage of downstream traffic to retail sites.
This trend, among others, is highlighted in Experian Marketing Services' recently released 2014 Digital Marketer: Benchmark and Trend Report. The report is an annual go-to resource for marketers looking for key industry benchmarks, insights, technology trends and consumer data.
"While search still dominates, social media is becoming a significant source of traffic across the Internet as consumers increasingly use sites like Facebook, Pinterest or YouTube more as discovery platforms," said Bill Tancer, general manager of global research, Experian Marketing Services. "Many of today's marketers are leveraging the power of social communities to increase customer engagement and expand their brand's reach. For retailers, all eyes are on Pinterest."
According to the report, more retailers are directing their customers to social media within their email campaigns. Ninety-six percent of marketers now promote social media in their emails, and in 2013, Pinterest had the greatest year-over-year increase. Pinterest is now being promoted by 64 percent of brands within emails.
Amazon.com is the top source of downstream traffic from Pinterest, Facebook and YouTubeAfter visiting Facebook, YouTube or Pinterest, consumers are visiting Amazon.com more frequently than any other retailer Website.
The top five retail sites downstream from Facebook:
The top five retail sites downstream from Youtube:
The top five retail sites downstream from Pinterest:
"Social media continues to grow as an influential source of traffic for retail sites, and it's important that marketers understand what is driving customers to their Web page," said Tancer. "Amazon is clearly benefitting from this trend across all of the major social networks. Meanwhile, gaming and electronic retailers GameStop and Crutchfield are top downstream sites for YouTube, which is likely due to enthusiasts sharing videos of game performance and setup, and how-to videos for electronic enthusiasts."
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Experian Marketing Services' 2014 Digital Marketer report shows that social media continues to grow as an influential ...