Mediaboss Marketing

Google has been making lots of noise of late, penalizing guest blogging network MyBlogGuest, link sellers and buyers, and even marketing firms. As usual, such news was met with much debate, fear, and uncertainty.

Small businesses are still struggling to find their place in online marketing. While SEO firms struggle to explain complex topics such as nofollowing links, editorial appropriateness, disavowing links, and reinclusion requests, small business owners already worried about making payroll are losing focus and time.

The answer to Main Street's burgeoning fear of SEO comes from, ironically, Wall Street. For years financial advisors have advocated diversity as the answer to risk. And the analogy extends readily to SEO tactics.

If a small business is afraid of being penalized by Google, they have probably taken on too much SEO risk. The only cure for risk is diversity.

The first cure for excessive SEO risk comes from a Google product called PPC Remarketing. But this is a hard-sell.

Only 3 percent of SMBs say PPC is effective, and many don't understand the difference between traditional search ads and remarketing ads. Additionally, approximately 25 percent of the typical PPC budget is lost to poor campaign management.

Small businesses don't understand the importance of conversion, and believe the tactics are limited to onsite development changes. Strategies such as email nurture and PPC remarketing can improve conversion by 65 percent by bringing leads back. Contrary to popular belief, consumers enjoy getting targeted emails and ads.

A focus on conversion, via both onsite and offsite methods, enhances the user experience of a website. This undoubtedly helps SEO in the long-run.

PR is largely excluded from the small business SEO conversation, which is no longer acceptable. Press Releases are critical for generating buzz and awareness for a small business. And while press releases as a link building strategy is hotly debated, there is no doubt they bring real traffic when well-written.

Follow this link:
3 Non-SEO Tips for Small Businesses Scared of Google Penalties

Saint Louis, Missouri (PRWEB) March 31, 2014

SEO Arbiter is proud to announce the launch of its pay-per-click analysis system. The pay-per-click marketing analysis includes use of an internal portal that allows SEO Arbiter to analyze the effectiveness of a prospect's pay-per-click marketing campaign. An intuitive web-based report is then generated to allow the prospect to accurately and quickly visualize the results of his or her marketing dollars spent.

The PPC analysis report will allow the prospect to see how much they have spent in pay-per-click activity, the total number of dollars wasted, and the actual search terms that led to these wasted dollars.

Justin Gunther, the President of SEO Arbiter, stated: "The PPC analysis report offers small businesses that are doing paid Search Engine marketing tremendous value. From our experience performing PPC analysis, the vast majority of accounts are simply not set up correctly. This results in wasted dollars that accrue over time."

Search Engine Marketing is considered to be one of the most powerful forms of online advertising. It's important that small business owners take the time to understand the conditions under which their ads will be displayed, known as "match types," and also spend the time to review the actual keywords that resulted in a click on their ads.

Also included in this process is managing what are known as negative keywords, which can help small business owners pinpoint the source of wasted dollars and then eliminate the problem going forward.

"Most small business owners set up their account, and simply do not understand how to do it properly. Few understand under what conditions their ad will be displayed," Gunther added. "In the Search Engine's client area, the search and click data is grouped together and displayed in such a way that it could be misinterpreted. The user may think they received clicks only for a certain set of keywords specific to their business; however, if you review the individual keyword search terms that resulted in a click on their ad, a certain percentage is unrelated."

For many small businesses, it can be a real eye-opener and shock to see the actual keywords that resulted in a click that they paid for."

To request a free PPC account analysis, or for more information about our PPC management services visit SEO Arbiter at http://www.seoarbiter.com/pay-per-click-management.aspx.

Read more:
SEO Arbiter Launches Pay-Per-Click Account Analysis System

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