Mediaboss Marketing

San Diego, CA (PRWEB) March 28, 2014

Active Internet Marketing, the leader in addiction treatment marketing, will be exhibiting a booth at the Innovations in Recovery conference, which will be held in San Diego, CA, March 31 - April 3, 2014 at the Hotel Del Coronado.

As an internet marketing company, Active Internet Marketing stands out as unique from most of the exhibitors. They are the only marketing firm with a booth at Innovations in Recovery.

Founded in 2002, the company has evolved quickly from being the Masters thesis of CEO Michael Myles into a full-service consulting firm specializing in the addiction treatment industry. Now, Active Internet Marketing has expanded to become a leader in the addiction treatment industry. Theyre at the Innovations in Recovery conference to talk about the techniques they use to market addiction treatment facilities.

CEO Michael Myles feels that the addiction treatment industry has a unique challenge when marketing their company online. Addiction treatment is a private issue that doesnt work well with traditional marketing techniques, he says. Because of this, he feels that having a marketing firm with expertise in their industry can be a huge advantage.

Addiction treatment is a hyper-competitive industry online. Advertising on Google can cost $50 per click or more for the hottest terms like Florida Drug Rehab. By comparison, the average cost-per-click for used cars is $2.05. Because of this, addiction treatment facilities without huge budgets need to find more unique ways to compete, and Active Internet Marketing has been able to develop new techniques through years of experience and innovation in the industry.

Active Internet Marketing is giving away a free booklet on improving internet marketing techniques, titled A Guide to Lead Generation Websites. Copies are limited. Addiction treatment facilities need a well-rounded, creative approach to online marketing, and Myles believes Active Internet Marketing is the answer.

Active Internet Marketing will be exhibiting from 7:30am to 5:30pm March 31st to April 2nd at Booth 58, near the middle of the Hotel Del Coronado exhibit hall. To learn more about Active Internet Marketing, visit ActiveInternetMarketing.com, or to register for Innovations in Recovery, visit FoundationEvents.com.

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Active Internet Marketing Brings a Unique Presence to National Addiction Conference

Seattle, WA (PRWEB) March 28, 2014

Keith Eneix provides a transparent look at lost business opportunity for companies who are spending money trying to raise keyword rankings - as opposed to focusing on communicating better with their customers and removing obstacles that may decrease conversion rates on their website... read more here.

The CEO of the internet marketing firm Fannit encourages owners to change their perspective on rankings and to consider why they are marketing in the first place."

He goes on to say that Im convinced that some business owners just haven't embraced the 'scalability of marketing,' focusing, instead, on whether or not their 'keyword is in the 1st or 3rd position.' It's unfortunate, because there are often a lot of profit opportunities that aren't being taken advantage of."

Based upon his illustration with an unnamed company, he makes the point that some businesses owners are so focused on their rankings that they miss out on some of the real profit potential of their online marketing.

The Seattle SEO expert mentions that he is looking for businesses that want to discover the profit potential of a well-managed online marketing campaign and expand their marketing capabilities.

About Fannit Fannit.com is a full service internet marketing agency that helps companies increase their online presence through engaging and well placed content. They service Seattle area and U.S. based companies for content development, SEO, PPC, E-mail, Press Release, and Website Funnel Optimization.

Fannit 2911 Hewitt Ave Everett WA 98201 425-359-7989

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Seattle SEO Expert Shows Why Most Companies Fail With Their Search Engine Optimization in His Latest Post

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The Twitter-focused marketing company WayIn, backed by Sun Microsytems founder Scott McNealy, is looking to raise up to $20 million, a source with knowledge of the fundraising told Adweek.

WayIn has been meeting with potential investors and showing off its new strategy that helps brands mold social media for their purposes. WayIn was founded in 2010 as more of a social polling and survey company, but that business was challenging, sources said.

It is now one of the companies fully plugged into Twitters torrent of data, and it customizes social media experiences for brands and ad agencies.

A source close to the company said that WayIn is on better footing after a shakeup that included hiring a new CEO last year, Elaine Wood, another Sun Microsystems alum. WayIn also recruited veterans of the marketing world like Tom Flanagan, brought over from Leo Burnett, as the head of marketing and brand development.

WayIn works with brandsincluding sports teams and retailersto use social media in their marketing. For instance, Best Buy created a Trending Gifts feature on its website and on screens in stores that tapped into Twitter to show which of its products received the most positive attention, and used the data to make recommendations. The technology also has been used in sports stadiums to project social media activity onto Jumbotrons.

WayIn also can accesses Facebook, Instagram, Vine and other channels for marketing campaigns, but the social media data and display space is becoming crowdedand challenging.

On Thursday, Re/code reported how Twitter has become more controlling about allowing partners like WayIn to promote rival social networks through their services. On TV, especially, companies like WayIn and Mass Relevance are caught in the middle of the Twitter-Facebook rivalry to control the second screen.

Re/code reported that Twitter told Mass Relevance, which works with TV networks that display Tweets during shows, that it has to exclusively use its content and not rival social media. Thats becoming the price of access to Twitters data, sources confirmed to Adweek.

WayIn, which raised $20 million in earlier financing rounds, started its latest fundraising outreach this month. The company made its first acquisition earlier this year, Argentina-based Comenta TV.

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Social Marketing Company WayIn Looking for Fresh Cash