Mediaboss Marketing

Demo Case 3 Social Marketing Analytics

By: Tom Ellison

Link:
Demo Case 3 Social Marketing Analytics - Video

Link Building #6 SEO Tutorials
http://bit.ly/O1aMUm The best Seo and Backlinks System. Magic Submitter Pushes You To The Top Of Google. Magic Submitter Spins And Submits Your Articles, Vid...

By: Seo Social Marketing

Read more here:
Link Building #6 SEO Tutorials - Video

The Twitter-focused marketing company WayIn, backed by Sun Microsytems founder Scott McNealy, is looking to raise up to $20 million, a source with knowledge of the fundraising told Adweek.

WayIn has been meeting with potential investors and showing off its new strategy that helps brands mold social media for their purposes. WayIn was founded in 2010 as more of a social polling and survey company, but that business was challenging, sources said.

It is now one of the companies fully plugged into Twitters torrent of data, and it customizes social media experiences for brands and ad agencies.

A source close to the company said that WayIn is on better footing after a shakeup that included hiring a new CEO last year, Elaine Wood, another Sun Microsystems alum. WayIn also recruited veterans of the marketing world like Tom Flanagan, brought over from Leo Burnett, as the head of marketing and brand development.

WayIn works with brandsincluding sports teams and retailersto use social media in their marketing. For instance, Best Buy created a Trending Gifts feature on its website and on screens in stores that tapped into Twitter to show which of its products received the most positive attention, and used the data to make recommendations. The technology also has been used in sports stadiums to project social media activity onto Jumbotrons.

WayIn also can accesses Facebook, Instagram, Vine and other channels for marketing campaigns, but the social media data and display space is becoming crowdedand challenging.

On Thursday, Re/code reported how Twitter has become more controlling about allowing partners like WayIn to promote rival social networks through their services. On TV, especially, companies like WayIn and Mass Relevance are caught in the middle of the Twitter-Facebook rivalry to control the second screen.

Re/code reported that Twitter told Mass Relevance, which works with TV networks that display Tweets during shows, that it has to exclusively use its content and not rival social media. Thats becoming the price of access to Twitters data, sources confirmed to Adweek.

WayIn, which raised $20 million in earlier financing rounds, started its latest fundraising outreach this month. The company made its first acquisition earlier this year, Argentina-based Comenta TV.

Read the original:
Social Marketing Company WayIn Looking for Fresh Cash

Best Video Marketing SEO Thousand Oaks | (866) 833-7678 | Video Marketing Thousand Oaks
SEO Marketing Thousand Oaks - We are experts in bringing you more customers and clients by using Video Marketing in Thousand Oaks, CA. We make your phone rin...

By: now2k

Go here to see the original:
Best Video Marketing SEO Thousand Oaks | (866) 833-7678 | Video Marketing Thousand Oaks - Video

FY Teng | March 28, 2014

Jess Parrilla will be leading strategic expansion efforts globally, particularly into the company's priority market-Asia.

San Diego, CA, US-based provider of specialised Search Engine Optimisation (SEO), Social Media Marketing (SMM) and Pay Per Click (PPC) management services, Titan SEO announced on Thursday (March 27, 2014) its appointment of Jess Parrilla as its VP of International Business Strategy. In his new job Parrilla, according to Titan SEO executives in a statement, is charged with leading "the company's expansion initiatives into global markets with Asia earmarked as a priority and a key target to further expand market share in the region."

Parilla has roughly 17 years of international business experience and was previously the CEO of a luxury international travel company called Explora, which saw its "most successful run in 20 years of operations," winning multiple industry awards and accolades "during his tenure," according to Titan SEO executives. Parilla has also held Board of Directors positions at Metropolitan Touring, a travel company specialising in Latin American destinations, in Argentina, Chile and Peru, where he played key roles in developing and executing regional expansion and global distribution strategies.

Commenting on this appointment, Danny Shepherd, CEO of Titan SEO, expressed his confidence in Parilla's ability and drive to develop and grow his business in Asia. "As one of the world's leading international luxury travel experts, Jess [Parrilla] will allow us to supply our clients with strategic and tactical advice beyond our core services," he said. "His expansive experience in global sales, marketing and business development, along with a venerable academic background make Jess [Parrilla] uniquely qualified to guide us as we expand internationally."

1

Read this article:
Titan SEO Appoints New VP of International Business Strategy