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6 Free Online Marketing Resources – Learn Content Development, SEO, Social Media Tracking and More

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Are you looking to save money? I know I am! As a marketer or business owner, free training is a great idea, but it may sound too good to be true. I recommend the following reputable sources from my own experience as a Credit Union Certified Marketing Executive (CU CME).

Yahoo! Contributor's Network - Start Where You Are One of the easiest ways to learn about SEO and content development (Priority #1 for online marketing). Sign up as a contributor and complete the Contributor Academy Certification program. You'll gain a feel for what content development and writing for the web is all about.

Hubspot - Free Templates, Webinars, White Papers Hubspot's Marketing Library - free access to hundreds of specific examples, white papers, templates, and courses on everything Marketing. They also offer a free Inbound Marketing Certification program and their own university.

Survey Monkey and Zoomerang - Survey Your Customers for Free Survey Monkey and Zoomerang's Basic Plan is free and offers a simple 10 question survey to use with your customers. Used by companies large and small, their Basic Plan is free. You'll be able to create a survey and send to 100 individuals at a time. Find out what your customers think.

Search Engine Guide - a Free Checklist of 400 Items You Need to Know for SEO Stoney deGeyter's free PDF checklist includes 400 items and 23 topics to help you focus on Search Engine Optimization (SEO). The list is constantly refreshed, so bookmark it and check back often. SEO is an ongoing task!

Occam's Razor - Measuring Results, Monitoring Activity, Understanding the Numbers Subscribe to daily emails from Occam's Razor. You'll get data presentation tips, in depth explanations for dashboard creation and how to prove the ROI of Marketing, as well as access to podcasts, notices of presentations and more. Kaushik's writings is pretty deep, lots of number crunching and data analysis, but some really helpful information within the site and daily emails.

Distilled - Online Marketing as a Whole Distilled is a Marketing agency that believes in sharing. Yay for you! Visit Distilled's site to read articles, share ideas, and sign up to receive monthly free training videos. Try out a few of their free courses from SEO University. You may decide to subscribe to finish the program. Just $40 a month, and I finished it in three weeks.

College Marketing courses only take you so far. Marketing is constantly changing. Take advantage of free resources to stay on top, and make certain you give your own company it's best chance to be successful.

Other Career and Marketing Articles by this Writer When To Call It Quits in an Interview Marketing as a Midlife Career Change Option

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6 Free Online Marketing Resources - Learn Content Development, SEO, Social Media Tracking and More

April 9th, 2014

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The Art of SEO Direction

Category: Uncategorized

Most of my blog posts don't get done in the office. I usually find myself working on them at home, or at a softball game or in other random situations, like tonight.

Tonight, I'm writing this during rehearsal for a play that I'm in. So I bet you think you know where I'm going with this. That creating an SEO strategy is like a play; with all of the actors performing their various roles. How each one must hold their own or the entire production will suffer.

It's a completely legitimate analogy, but not where we're going today.

Because my role in this play is fairly small, a lot of my rehearsal time is spent watching my director work, and I'm consistently fascinated by what he brings to the process. The talents he uses in putting this show together make me think of some of the most important qualities that make a great director and an effective SEO strategy.

Just because two people are looking at the same thing, it doesn't mean what they see is identical.

Watching the same scene, I see actors making choices and interpreting lines. My director sees patterns, movement, and energy. Directors have to see the big picture.

When we look at SEO data, we can absolutely have different interpretations of the same information.

While one person sees that this year's numbers aren't as good as last year's, another notices that last year was the best year ever, and was also before your paid links were devalued. So the fact that this year is markedly better than 2 years ago, is actually an improvement. Where one person sees a traffic increase that is resulting in the highest traffic numbers ever, another sees only that the traffic coming in isn't for the words they wanted.

It's all about perspective.

Sure, it's fair to strive for constant year-over-year improvement or to retain rankings on your head phrases, especially if they convert well. But not getting the exact results you wanted doesn't always mean your efforts were a waste. Just because your visitors aren't the ones you were targeting, that doesn't mean they're useless.

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The Art of SEO Direction

April 9th, 2014

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