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The president reestablished an advisory council earlier this year to counsel him on the most effective strategies to teach kids the basics of finance.

John Rogers, who chairs the president's Advisory Council on Financial Capability for Young Americans, said: "We think we can get young people started as early as first grade. We want to get people involved and engaged so they can build financial capability over time. The same way they get language skills, math skills, science skills that build over time. You want your financial literacy skills to build in the same way."

Rogers is also chairman and CEO of Ariel Investments, one of the nation's top money-management firms. He believes children should learn about the financial markets from a young age, just like he did: Rogers was 12 years old when, instead of toys, his father starting buying him stocks for every birthday and every Christmas.

As the founder of Ariel Community Academy, a top-performing K8 public school in Chicago where financial education is a key component of the curriculum, Rogers knows firsthand how this approach works.

Many studies show most Americans agree financial education is a good thing, yet it is not taught in most schools.

A 2014 survey by the Council for Economic Education found only 17 schools require high school students to take a personal finance course, and only six require them to be tested on these concepts. While the White House cannot mandate that financial education become mandatory in schools, Rogers said the advisory council is encouraging cities and states to look at other model financial education programs.

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Obama advisor charts smart course for financial ed

The president reestablished an advisory council earlier this year to counsel him on the most effective strategies to teach kids the basics of finance.

John Rogers, who chairs the president's Advisory Council on Financial Capability for Young Americans, said: "We think we can get young people started as early as first grade. We want to get people involved and engaged so they can build financial capability over time. The same way they get language skills, math skills, science skills that build over time. You want your financial literacy skills to build in the same way."

Rogers is also chairman and CEO of Ariel Investments, one of the nation's top money-management firms. He believes children should learn about the financial markets from a young age, just like he did: Rogers was 12 years old when, instead of toys, his father starting buying him stocks for every birthday and every Christmas.

As the founder of Ariel Community Academy, a top-performing K8 public school in Chicago where financial education is a key component of the curriculum, Rogers knows firsthand how this approach works.

Many studies show most Americans agree financial education is a good thing, yet it is not taught in most schools.

A 2014 survey by the Council for Economic Education found only 17 schools require high school students to take a personal finance course, and only six require them to be tested on these concepts. While the White House cannot mandate that financial education become mandatory in schools, Rogers said the advisory council is encouraging cities and states to look at other model financial education programs.

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Obama says young need financial ed

WASHINGTON (AP) After months on the defensive over his health law, a more combative President Barack Obama has emerged to fight about gender politics, leading to an election-year competition with Republicans for support from women.

No single group will be more important to Democrats' fortunes, say White House advisers, than unmarried women, who are likely to go Democratic if they vote, and that's far from certain when trust in Washington is low.

The president is trying to convince women that Democrats are more concerned about improving their financial standing in difficult economic times, and he charges Republicans with standing in the way. "Republicans in Congress have been gumming up the works," he said at White House event on equal pay.

"This isn't just about treating women fairly. This is about Republicans seemingly opposing any efforts to even the playing field for working families," Obama said.

Republicans say they have learned important lessons from previous elections where women helped put Obama and other Democrats in office. This year, the GOP is promising an aggressive counterattack.

The Republican National Committee plans to a new initiative, "14 in '14," to recruit and train women under age 40 to help spread the party's message in the final 14 weeks of the campaign.

Representatives from all the party committees the RNC and those supporting GOP candidates for Senate, House, governors and state legislators meet regularly to plan strategy and advise candidates.

They are encouraging candidates to include their wives and daughters in campaign ads, have women at their events and build a Facebook-like internal database of women willing to campaign on their behalf.

Responding to Obama's equal pay event, Republicans cried hypocrisy and pointed out that women on average make less than men on the White House staff. When the Senate voted on an equal pay measure the next day, every Republican voted no and said the law already protects women from being paid less than men.

The Republican Party committees are circulating figures showing that poverty among women has risen during Obama's time in office, while women's average wages have dropped.

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Obama, Republicans Compete For Support Among Women

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