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Wildfire, Adaptly partner for social marketing solution

According to the company's this integration offers brands unprecedented ability to design, publish, optimize and manage campaigns, giving marketers control over paid, earned and owned social media. More than 160 social metrics are aggregated from earned and owned channels while analysis of paid and earned media comes in real time to help brands reach the optimum audience each time.

"Integrating a brand's ads with its content is key to maximizing engagement through social media, yet powerful ad management had been a missing piece from social marketing software suites," said Victoria Ransom, Wildfire CEO. "We are delighted to partner with Adaptly to bring their innovative advertising optimization technology to our customers. We evaluated many solutions in the market and Adaptly was the clear leader, with a best-in-class technology that is science-based, data-driven, and results-focused."

Through the solution brands can:

• Target the most valuable audience segments
• Enhance social performance from newsfeed, brand pages and promotions
• Obtain an real time view of social media
• Optimize campaigns across social media

Nikhil Sethi, Adaptly CEO said, "We are excited to partner with Wildfire, to bring together paid, owned, and earned media. Integration of our proven ad optimization technology with Wildfire's results-driven platform allows brands to both improve the customer experience through smarter, more relevant advertising and drive significantly better results."

The platform is in limited beta currently; some early adopters have seen fan bases double and reductions in cost-per-fan by up to 49%.

Tags: Adaptly, social marketing, social media tools, social networks, Wildfire

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Wildfire, Adaptly partner for social marketing solution

Your censorship is not special – Video

27-02-2012 07:37 ...and neither is mine

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Your censorship is not special - Video

Censors ban screening of 'taboo' Egypt love story

Egyptian film-makers and critics denounced the authorities on Monday for blocking the screening of a "taboo" film about a love story between a Christian woman and a Muslim man.

"We denounce the fact that censorship authorities have prevented the screening of Hesham Issawi's 'Cairo Exit' at the Luxor African Film Festival," dozens of film-makers and critics said in a signed statement.

They charged the censorship authorities had failed to respond to festival organisers on whether they could screen the movie even outside the main festival.

"The festival organisers suggested to the censorship authorities that the film be shown only to members of the jury, critics and journalists but they never replied," the statement said.

"The censorship authorities stalled," preventing the film from being screened as planned on Monday at the event which opened on February 21 and is to run until Tuesday.

Under Egyptian law, films must obtain a written permit from censorship authorities in order to be screened. Anyone violating the procedure could be sentenced to jail.

Cairo Exit -- which deals with the ultra-sensitive issue of a relationship between a Muslim and a Coptic Christian -- was screened at the Tribeca Film Festival in New York last year.

"The story deals with many issues that touch on the fabric of the Egyptian society," Issawi, who directed and wrote the movie, said in a statement posted on the website of the Tribeca Film Festival.

"Religious conflict between Moslems and Coptic is one important taboo in Egyptian media," he added.

Rumours of Coptic-Muslim incidents have often led to deadly violence between the two communities.

Critics of the ban expressed "regrets that such practices continue in Egypt after the January 25 (2011) revolution" that toppled the iron-fist regime of president Hosni Mubarak and "adopted the concepts of freedom and civil state."

"The idea of censorship is ridiculous," in a country that has emerged from a revolution that toppled an autocratic regime, they said.

Copts, who make up between six and 10 percent of Egypt's 82-million population, complain of systematic discrimination. Concern has grown over the triumph of Islamists in the first polls since Mubarak's fall last year.

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Censors ban screening of 'taboo' Egypt love story

China occupies Obama's Google+ page

The president's Google+ page is bombarded with hundreds of messages from Chinese citizens who found a way to get past censorship blocks.

President Barack Obama's Google+ page was inundated with Chinese comments over the weekend with messages saying, "Mr. President, Please pay more attention to Chinese civil rights," "I want a Green Card," and "the Chinese GOV doesn't represent the Chinese people."

This barrage comes as Chinese citizens caught onto a glitch that allowed them temporary access to the Google+ social-networking site, according to Reuters. Now, each of Obama's posts--going back more than a month--has hundreds of Chinese comments.

China is well known for Internet censorship. Even though the amount of Web users in the country is skyrocketing, with estimates at half a billion, government Web site blocking is common. As of this writing, Facebook, YouTube, Twitter, Foursquare, Google+, and other popular sites are unavailable in China. Google has also engaged a long-standing censorship battle with the country over its search function.

Exactly how Chinese users got access to Google+ is not known. According to Reuters, Google has not done anything differently that would allow access to the site. Some speculate that it possibly happened through mobile phones, which could have been overlooked by censors.

In addition to political messages left on Obama's Google+ page, users also posted jokes, nonsense, and notes that they were "occupying" the president's page in camaraderie with the Occupy Wall Street movement.

The number of comments petered out today, according to Time magazine, which shows that the defect in the censorship system most likely has now been fixed.

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China occupies Obama's Google+ page

Wildfire and Adaptly Introduce First Social Marketing Solution With Integrated Ad Technology That Optimizes Engagement

REDWOOD CITY, Calif. and NEW YORK, Feb. 27, 2012 /PRNewswire/ -- Wildfire, the global leader in social media marketing software, today announced with Adaptly the integration of Adaptly's unique social advertising and optimization technology with the Wildfire Social Marketing Suite. The combination of Wildfire's market-leading suite of tools for designing, publishing, and managing brand content through social media – used by more than 10,000 customers, including many of the world's most recognized brands, such as Facebook, Amazon, and Target – with Adaptly's ad optimization technology gives marketers, for the first time, unified control over the combined effect of paid, earned, and owned social media to maximize consumer engagement with the brand. Engagement encompasses social actions such as likes, comments, and sharing of content.

Unlike first-generation ad serving solutions – which focus on traditional metrics such as cost per clicks, fans, or impressions – Wildfire's solution integrates Adaptly's technology that optimizes social ads not only for cost but also for maximum engagement. Adaptly's proprietary technology aggregates more than 160 social metrics from a brand's earned and owned channels, analyzes the impact of paid media on earned media in real time, and continuously refines ads (including content and target audience) to reach the best social audiences and drive ongoing engagement – the objective that marketers care about most today – at the lowest cost. This self-optimizing technology is unavailable from any other vendor, and Wildfire is the first to bring it to the broad market through a complete integrated social marketing solution.

Content and Advertising Integrated into a Single Seamless Solution

The ability to integrate advertising with content is becoming a critical requirement for social marketing thanks to the launch of Facebook's Sponsored Stories ad units, which allow marketers to turn fan-generated content into social ad units. For brands to run Sponsored Stories ads they must successfully engage consumers. The Wildfire Social Marketing Suite provides all the tools needed to engage consumers through social media. Extending the Wildfire Suite with Adaptly's social advertising technology now enables marketers to optimize their whole social strategy in a single seamless solution.

"Integrating a brand's ads with its content is key to maximizing engagement through social media, yet powerful ad management had been a missing piece from social marketing software suites," said Victoria Ransom, Wildfire CEO. "We are delighted to partner with Adaptly to bring their innovative advertising optimization technology to our customers. We evaluated many solutions in the market and Adaptly was the clear leader, with a best-in-class technology that is science-based, data-driven, and results-focused. Adaptly is fully aligned with Wildfire's philosophy of developing highly scalable software solutions that automate social marketing processes to generate maximum impact at the lowest cost and effort for customers."

"At Adaptly we've been focusing on building a powerful social ad platform, spanning Facebook, Twitter, Linkedin, and StumbleUpon," said Nikhil Sethi, Adaptly CEO. "We are excited to partner with Wildfire, to bring together paid, owned, and earned media. Integration of our proven ad optimization technology with Wildfire's results-driven platform allows brands to both improve the customer experience through smarter, more relevant advertising and drive significantly better results."

Self-optimizing Technology Maximizes Audience Quality and Engagement

The integration of ad management and optimization into the Wildfire social marketing platform delivers compelling value for brand marketers:

Enables marketers to specifically target their most valuable audience segments, and even discover new audiences that are highly engaged with their brand. Enhances performance of social promotions, brand pages, and newsfeed messages by driving fans to engage with brand content Gives brand marketers for the first time a real-time view of advertising, page, and campaign metrics in one unified interface to easily and effectively evaluate engagement and total social marketing ROI Allows marketers to optimize advertising across multiple social networks, including Facebook, Twitter, and LinkedIn

Ad Optimization Delivers Compelling Results for Customers

Wildfire beta customers have experienced significant results with the Adaptly ad optimization technology. For example, beta customers' "people talking about this" metric on Facebook – one of the most powerful measures of fan engagement – rose on average by an order of magnitude during their campaigns. Beta customers also saw significant cost improvement, on average more than doubling the size of their fan base while beating their goal for cost per fan by 49%.

Enables Brands of All Sizes, as Well as Agencies, to Optimize Any Level of Social Ad Spend

The Wildfire solution makes it possible for brands to spend at any level with optimal results. For large global brands that are spending tens to hundreds of thousands of dollars per month on social ads, the integration of Adaptly's technology with the Wildfire suite provides unprecedented ease and control in managing and optimizing ad spend. It also opens the door to social advertising for small and midsize companies, eliminating the need for a full-time person to manage what had previously been a highly manual process. Agencies also benefit from Wildfire's integrated solution, enabling them to more efficiently deliver cost-effective results for their clients.

Available through Limited Beta Program

The integrated ad management capability is currently available to a limited number of beta customers.

About Wildfire
Wildfire is the leader in social media marketing software and the only social media marketing company to have received an investment from Facebook's fbFund. Our patent-pending technology allows large brands, small businesses, and agencies to create social campaigns and pages, communicate with their social audience, and measure their own and their competitors' social media performance. Intuitive and affordable, our software is simple enough for the least tech-savvy manager yet flexible enough for the most creative marketer. Wildfire serves thousands of companies, including Facebook, Amazon, Ogilvy and Target, and has offices in California, Chicago, New York, London, Paris, Munich, and Singapore. For more information, please visit http://www.wildfireapp.com.

About Adaptly
Adaptly is changing the way brands increase engagement on social networks by helping them harness the unique value of each social network. It offers one consolidated platform to complete a social media ad buy across multiple social networks including Facebook, Twitter, YouTube, StumbleUpon and more. Adaptly recently introduced Momentum, a new measurement tool to help brands evaluate how different marketing initiatives impact their overall brand performance across paid, earned and owned social media.

Founded in 2010 by Nikhil Sethi and Garrett Ullom, Adaptly was incubated through DreamIt Ventures and is now based in New York City. Investors include First Round Capital, Charles River Ventures, Lerer Ventures, kbs+p Ventures and more. Adaptly's clients include brands and agencies such as PepsiCo, Diageo, News Corp., Razorfish and hundreds more. For more information, please visit http://www.Adaptly.com.

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Wildfire and Adaptly Introduce First Social Marketing Solution With Integrated Ad Technology That Optimizes Engagement