Mediaboss Marketing

SPECIAL
By Joe Wright

With the day of love fully upon us, Twitter has been alive with amorous advice from the world of football. From Jack Wilshere’s Champions League warning, to the misfortune of Benoit Assou-Ekotto, to Rio Ferdinand’s slap to the face of the single man – Goal.com has the pick of the bunch on this Valentine’s Day special.

We start with more of a heart-breaker than a love-letter, however. It was announced earlier this afternoon that Rangers had officially entered administration, having appointed London-based firm Duff and Phelps to handle the running of the club as they seek to pay off an outstanding tax bill which could reach £75 million.

With owner Craig Whyte having met with players and staff earlier today, youngster Andrew Little could not hide his frustration and disappointment over the “nightmare” situation at Ibrox.

Meanwhile, with the return of the Champions League after the winter break, it seems that there is only one thing on the minds of some men on this February 14. Wilshere may have been out of action all season on the pitch, but he has maintained his 100 per cent Twitter appearance record with a stark warning to all those who have the unenviable task of balancing the love of their life and the love of the game.

With Ferdinand and Assou-Ekotto also keen to share their love and wisdom, we round up the best Valentine’s gifts that Twitter has to offer…

"Don't wanna say anything about meeting this mornin. Show must go on. En route 4 bounce game against hibs. Travelling by horse + cart.. #cuts

"Clearly trying to lighten the mood there. The whole situation is a nightmare but also out of all of our hands. Head down+ hope for the best."

- Rangers midfielder Andrew Little attempts a brave face after the club announce they have gone in to administration as of Tuesday afternoon.

"Wonder how many arguments there will be tonight....champions league or out for Valentines Day!? Some men will be in trouble!"

- Arsenal’s stricken star Jack Wilshere hints at reduced gate receipts ahead of tonight’s Champions League last-16 clashes.

"Most of the people who go on like they hate Valentines Day..are usually SINGLE! Up your game....or is it because you've got no game!?"

- Manchester United's Rio Ferdinand issues a rallying cry to those who claim to hate the romantic holiday - although perhaps this is just to disguise the fact that he has no Champions League action to distract him this year…

"Much love to all my followers on Valentines day. Hope you all have a great evening!"

Rio's United teammate Phil Jones with a more diplomatic message for his followers today.

"Happy Valentines Day to everyone!!"

Barcelona’s star defender Gerard Pique clearly has his game-face on ahead of tonight’s clash with Bayer Leverkusen in Germany.

"Happy valentine day! Enjoy it to the max! ?"

- Likewise Robin van Persie, who seems determined to share the love before breaking the hearts of 75,000 Milanese at San Siro when his Arsenal team face square up against the Italian side on Wednesday.

"Sad I'm not together with @sylvievdervaart today 🙁 Happy Valentine and a big kiss to NY!! (h)"

- Tottenham's creative star Rafael van der Vaart sends the love to wife Sylvie...

"Unfortunately me and my wife will not be together today.... Love you @YolantheCabau Happy Valentine... Many kisses from Milano to LA...."

…and Dutch teammate Wesley Sneijder follows suit, as both wives spend Valentine’s Day in the USA.

"Just finished watching the sopranos and I can't describe how angry I am at the ending! Worst ending ever! #Terrible"

- Whilst everyone else is out enjoying the festivities with their partners, Norwich striker James Vaughan seems content to be alone in the dark with some angry Italian-Americans…

"Fair play to Mick McCarthy, that interview he did in his car leaving the training ground having been sacked was top notch. #dignity"

- United’s veteran striker Michael Owen hails the ex-Wolves boss for his candid approach to the press as he departs Molineux for the final time.

"Enjoy the last Valentine's day though.. cause the worlds gonna end... #ThatsWhatTheySay"

- Ever the optimist, former Liverpool winger Ryan Babel offers his candidacy to replace the Mayan calendar when it expires this year.

"On this Valentine day i waiting unfortunely my valentine again and again LOL. Good valentine day to all the lovers !"

Spurs' full-back Beniot Assou-Ekotto claims that Cupid’s arrow has been less accurate of late than his own sweet left foot.

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Word on the Tweet: Andrew Little’s Rangers agony, James Vaughan's frustration and Rio Ferdinand’s rallying call to ...

13-02-2012 12:20 Clip of D-jahsta's new track Download: soundcloud.com Soundcloud: soundcloud.com Facebook: http://www.facebook.com Youtube: http://www.youtube.com Don't forget to subscribe! COPYRIGHT DISCLAIMER ****I upload music for the entertainment of myself and others, I do not upload music to make money or to take credit from the artist(s). If you want me to promote one of your tracks, send me a message. If you are not happy I uploaded one of your tracks, also send me a message! I will remove it by all means! Please do not report my channel.**** DO NOT REPORT MY CHANNEL !!

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D-Jahsta - Digital Era (clip) - Video

Charlotte-Mecklenburg Schools would like $215,000 from the county to hire two multimedia specialists and get the technology to "be an advocate for our message."

LaTarzja Henry, head of communications for CMS, told the school board this afternoon that CMS families and the public want more webstreaming, videos and digital communication. She said providing better, faster information will help the district win trust.

"We do not want to find ourselves dependent on external media to tell our story," she said.

The $215,000 proposal includes $180,000 for two multimedia specialists and $35,000 for licensing and technology.

The board is not yet voting on 2012-13 budget proposals being presented by interim Superintendent Hugh Hattabaugh and his staff. Board member Eric Davis asked Henry what the long-term vision for CMS communication is.

She said she wants to be able to deliver "customized communication" for CMS departments and have staff covering news, shooting videos, producing web content and analyzing what people are saying about CMS.

"What that translates to is purely more people," Henry said. "We absolutely owe it to this community to give them access to events as they happen."

The communications department now has a staff of 11 -- down from a high of 27, Henry said -- and a budget of roughly $1 million, including almost $400,000 for the ConnectEd system that makes calls to CMS families. This year's total operating budget for CMS is about $1.2 billion.

In earlier budget meetings, Hattabaugh has outlined more than $30 million in additional requests for county money, including $25 million to $30 million to provide 3 percent across-the-board raises for more than 18,000 CMS employees. Harold Cogdell, chairman of the Mecklenburg County commissioners, has said he will not support that request and doesn't believe a majority of his board will approve it.

Hattabaugh defended that proposal today, saying employees deserve a raise. He said CMS leaders have cut $193 million and almost 2,000 jobs over the past three years.

"We kept our highest performers as we went through this process," he said.

For 2012-13 Hattabaugh has also outlined plans to spend $4.4 million in new county money hiring more teachers and technology facilitators for high schools, and just over $1 million to expand Communities in Schools and truancy courts.

On Feb. 28, Hattabaugh plans to outline proposed cuts to offset some of the increased spending. Enrollment is expected to grow by about 1,900 students next year.

In April, the board will vote on a budget request to present to county commissioners. The state and federal governments provide more than two-thirds of CMS' budget, but local officials have little control over that spending.

It will fall to a new superintendent to put whatever budget is approved into practice. The board is doing a national search and hopes to hire someone as early as March.

More:
CMS seeks money to spread digital message

ATLANTA--(BUSINESS WIRE)--

In a large-scale survey that included over 60,000 North American local media users, Triton Digital’s Application & Services division found a substantial untapped opportunity for daily deal programs like those offered by Groupon and Living Social. Additionally, the survey found the assertion that consumers are experiencing “deal fatigue” is overstated.

In the survey, the general consensus was that consumers are taking a tentative approach toward daily deals. When asked about participation in deal programs, 39% have never subscribed to a deal program. However, of those consumers that have participated in deal programs:

28.4% glance at a deal to decide on their interest 19.6% read the entire deal email Less than 17% of respondents had given up on deals 10.2% subscribe but consider deals spam and delete them Just 6.4% have completely unsubscribed from deal emails.

“With all the media attention, a plethora of deal providers, and inboxes brimming with deals, the expectation that consumers would be tired of deals or that the category has reached maturity is clearly false,” explained Triton VP of Business Strategy, Jim Kerr. “A large majority of consumers either haven’t yet participated or are actively participating in deal programs.”

The survey dug deeper into those with negative attitudes and found that the largest issue was with the volume of email, with 30.8% stating, “I dislike them cluttering my email, but that’s the price you pay for the occasional chance to save money”. Only 18.2% found the entire concept worthless, agreeing with the statement, “I hate the whole idea. The emails are spam, and the deals are for things I would never buy.”

Another interesting finding is that deals can be used as a viable customer acquisition tool. Over 50% of respondents would consider trying something they had only passing interest in if the price was low enough. Furthermore, 26.4% of respondents have actively shared a deal with a friend they thought would like it.

The full results of this and other Triton surveys can be found at: http://tritondigital.com/products-services/db-loyalty-engagement/immediate-insights

“As the premier provider of user database programs to local media, the ability for Triton to survey and examine consumers across North America is extraordinary,” said Triton SVP of Engagement, Michael Fischer. “This survey is one in a series that we are releasing which examine the perceptions, attitudes, and behaviors of millions of people.”

About Triton Digital

Triton Digital is the leading digital service provider to traditional and online radio with a rapidly expanding roster of media clients emerging from the television and print space. Our infrastructure, applications, and innovation are powering digital audience and revenue growth for clients around the globe. Our platform makes digital content extensible, personal, social, and profitable. Triton Digital is a portfolio company of funds managed by Oaktree Capital Management, L.P., a leading global investment management firm.

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Triton Digital Daily Deal Survey Finds Lots of Opportunity, “Deal Fatigue” A Myth