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30-01-2012 12:48 Most Small Businesses do not understand how to integrate Social Marketing with Social Network Technology---neither to their larger counterparts!
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Do you integrate Social Marketing with Social Network Technology? - Video
This year is a huge year in London, as the world's hottest contenders in just about every sport imaginable, gather for the Games of the XXX Olympiad (the official title of the London 2012 Olympic Games).
And as various muscles are exerted along with displays of strength, agility and balance at the games, similar mental exercises will be taking place at SES London from Feb. 20 to 24. Some of the industry's finest practitioners and thought leaders in the UK/European online marketing space will gather for this annual business marathon of understanding, communication, reasoning, learning, retaining, planning, and problem solving.
Representing the SES Global Advisory Board in the UK, Director, Account Management Yahoo! UK and Ireland, Jon Myers is anticipating our best show to date.
“It's my third year as a member of the SES Advisory board and it's always a pleasure to help plan the show with the team,” Myers said. “This year is shaping up to be bigger and better than ever as our content diversifies and grows. I can’t believe it's only a few weeks away now!"
People are dashing for tickets for the Olympics. But as the early bird rate for big discounts at SES London approaches you'll need to make some Olympian moves yourself.
Business Optimization in a Digital Age
That's the overriding theme for SES London this year. And the message is being brought to us live and direct from Google's very own Digital Marketing Evangelist, Avinash Kaushik. Author, blogger and sensational keynote speaker, Avinash will share his unique perspective on balancing multiple media channels, leveraging super awesome metrics, grounding your digital existence in driving economic value, and leveraging the Clear Line of Sight model to ensure you are optimizing across all four of the most important business drivers (making the keynote a must attend!).
And on that very subject, Ben Jesson of Conversion Rate Experts will also be giving his views on why this is so important.
"We coined the term CRO (conversion rate optimization) in 2007 to describe the process of optimizing web businesses. It’s really commercial optimization,” Jesson said. “A proper job of CRO includes the review of the entire web marketing process, from the initial ad (or search result), all the way through to the post-sale follow-up. The real goal is to identify which parts of the sales funnel will yield the greatest wins with the least work."
Social Media Marketing: Killer Advertising Tactics.
As the inspiration of the movie "The Social Network", Mark Zuckerberg proves the premise of the movie in the real world by rolling Facebook into Wall Street. Facebook isn’t just a fact of life these days – it's a huge fact of PR and marketing. Jonathan Beeston of Efficient Frontier will be on hand to offer advice on how to make the most of social media marketing combined with paid search.
"Try to think about what your business objectives really are,” Beeston said. “Also, what it is you’re going to offer people to become fans or followers? The general public won’t be as enthusiastic about your product or service as you are. Don’t think of social media as a campaign, it’s not. Once you start, there’s no going back. And even if you don’t want to offer customer service via social, you’ll quickly find you have to, and you need to prepare for that."
The Sustenance Of SES Conference & Expo
It's the granddaddy of search marketing conferences. From a one day event back in 2000 with seven sessions and less than 20 speakers, SES London has grown to become the largest gathering of its kind in Europe.
This year we have almost 50 sessions with more than 70 speakers. And that's the sustenance that makes this thing thrive and grow: it's all about first class business education and networking.
Meet The Experts!
One of the things that is apparent at every SES is the desire for the attendees to get quality one-on-one time with the experts they see on the stage. After every session people clamor to get specific questions answered. So we've made it even easier to sit right down with the leading experts and get their undivided attention.
We tried it as an experiment at SES Toronto last year. Check the video and you can see what a rip-roaring success it was.
We did it again at SES Chicago and now we're bringing the idea to London. Be sure to get yourself a seat at the table here and here.
The way it works is simple. Each table has a couple of experts talking about a specific topic. Want to ask a question about link building? Ask it, and then check it off the list and move on to the next table. It’s that easy. But hey, if you wanna stay, tuck your feet under any table and stick around.
Cocktails; Parties; Dinners; Boozers; Breakfasts
The meet the experts sessions are designed to roll into either a cocktail session or a networking lunch. But there's a ton of other events planned by the sponsors, speakers, and attendees at SES London.
SES is a community event where not only business is done but new friends are made every minute. Join 1,500 or more of your friends and colleagues, old and new.
And with our new smartphone app you can control the whole thing via your finger tips. Arrange business meetings, social gatherings, private lunches, and receive alerts for every session you need to attend and every event you need to be seen at.
See the SES London 2012 agenda overview here. And then dive in and register here.
But get those Olympic skates on – the early bird rate with generous discounts is ticking away right this second.
Personally, I can't wait to get back to London for one of my favorite shows in the entire SES series. See you there!
Register now for SES London 2012, the Leading Search & Social Marketing Event, taking place 20-24 February, 2012. SES Conference & Expo features presentations and panel discussions that cover all aspects of search engine-related promotion. Hurry, early bird rate expires February 3!
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Search and Social Marketing Olympians Compete for ROI Gold at SES London
Published: Jan. 31, 2012 at 7:02 PM
LAGUNA NIGEL, Calif., Jan. 31 (UPI) -- Twitter is denying its policy changes on censoring tweets amounts to managing shared content, saying it's to meet free speech concerns around the world.
Speaking at a conference in California, Twitter Chief Executive Officer Dick Costolo characterized the changed policy as ensuring more people see tweets, not fewer, SlashGear reported Tuesday.
Twitter recently announced the ability to censor selected tweets within a country, as opposed to simply cutting off the service entirely.
"There's been no change in our stance or attitude or policy with respect to content on Twitter," Costolo said. "It is simply not the case you can operate in these countries and choose which of the laws we want [to adhere to]."
Instead of an either-or situation where Twitter is either allowed to operate in a country or not, Costolo said, the ability to mask or censor certain messages will mean only a small percentage of users will lose access.
"When we receive [a takedown notice]," he explained, "we want to leave the content up for as many people as possible while adhering to the local law."
Twitter's police change is not like to gain it entry into China where Twitter's involvement in protests has drawn the government's ire, SlashGear reported.
"I don't think the current environment in China is one in which we could operate," Costolo said.
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Twitter explains censorship policy
OULU, Finland, February 1, 2012 /PRNewswire/ --
The Shanghai Media Group ("SMG") children´s channel Toonmax and Ball-IT Oy, a leading motion control gaming system producer, have signed a partnership agreement. SMG, China´s second largest media company, will start to produce a TV game show based on Ball-IT´s gaming innovation blobo, and will broadcast 26 episodes in China in the second half of 2012. The blobo TV show will initially reach 30 million households, with the ultimate target being to reach 200 million households.
The TV show promotes fun and healthy living for today´s youngsters. On the show kids take each other on in front of a live studio audience, who watch their avatars compete on a large screen, while the viewers can play blobo at home and compare their results with the TV contestants.
The TV show is based on the blobo gaming system - a motion control and fitness gaming device that works with PCs and MACs via Bluetooth. The single golfball-sized wireless wonder, blobo, captures even the smallest movements of the human body, being a genuine fitness gaming experience. The games combine excitement with all-round family fun.
The sales box for Chinese consumers consists of a blobo device, a Bluetooth adapter (needed for computers without built-in Bluetooth), and 8 Fun&Fit games. At first blobo will be sold in China through 1,500 retail shops, including SMG´s own digital and electronics supermarkets, later aiming for nationwide broadcast and marketing.
"We are very excited by the opportunity to introduce to China this captivating TV format, which brings families together while making them move and have fun. The product, blobo, on which the game show is based, is unique as it is very intuitive and easy to learn, " says Mr. Hu, Vice President of SMG Toonmax.
Mr. Juha Rytky, CEO of Ball-IT, says that they could not wish for a better partner in China. As part of SMG, Toonmax Media is the leading media company in the core target groups, kids and families. "The overall business potential is huge, as there are already more than 150 million PC online gamers today in China. The market already exists and is booming, we are now offering added value for the gamers by offering them the motion controlled gaming experience, " says Mr. Rytky.
SMG is a multimedia television and radio company broadcasting, news, Internet and related media entertainment services. The television broadcasting media consist of 11 analogue TV channels, 90 paid digital cable TV channels, and a full Internet broadcasting TV service, along with 10 analogue and 19 digital radio services. The group also owns and operates 5 sports centres and 14 cultural art centres. Other areas of operation include newspapers, magazines, news websites and audio-visual publishing. Formed in 2001, SMG is the result of a merger between the People´s Radio Station of Shanghai, East Radio Shanghai, Shanghai Television Station, and Oriental Television Station. The company employs around 5,200 people.
Ball-IT Oy is a Finnish company founded in 2005, focusing on sensor technologies, motion interpretation algorithms and all related software for the development of consumer electronics and product variants for the gaming industry and other segments. It also offers a software development kit for third parties - such as game studios - to develop the content for its motion control gaming system. Games are sold from Ball-IT´s online shop, using a revenue sharing model with the game studios. Ball-IT is offering a technologically-advanced - yet very aggressively priced - motion control gaming system for PC and MAC platforms, including games and content. The Company is privately held by its founders and investors, Aura Capital and Fortel Management.
More information about the product and images are available at:
http://www.bloboshop.com/pages.php?page=media&language=en
The TV game show trailer is available at:
Ball-IT Oy
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Shanghai Media Group and Ball-IT Oy Launch blobo Fitness Gaming for Chinese Kids and Families
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Ref 0213 Villa in Ibiza Real estate in spain for sale - Video