Mediaboss Marketing

If you remember, we dedicated three columns to discuss about Search Engine Optimization (SEO) its importance to business and the how tos so you can do it yourself. As I have always emphasized, SEO should not be mistaken as the turf of IT guys. Anyone can learn SEO without any IT background. Its just really a matter of reading and making your own research. There are free tools and references that you can find in the internet to get you started. But then again, many of us do not have the time to do it.The reason why we need to understand what it is, or at least get to know how it is done, is because sooner or later businesses will need the services of SEO professionals. And if you happen to be among those who plan to optimize your website soon, learning basic SEO can help you avoid getting duped by people who overcharge customers as if it to impress that SEO is reserved for the geniuses.

Believe it or not, one client of mine was quoted for like P2 million by an advertising agency in Manila for a six-month SEO campaign. That, to me, is extortion in the first degree. While campaigns have their individual nuances and considerations, but the tools, standards, methods and techniques are largely universal. Businesses should be wary when investing in an SEO campaign. There are works that are done in the backend and are often invisible to website owners which are difficult to understand without some html background. Thus, when selecting an SEO professional, trust is a crucial issue. So when you think of hiring someone to do the SEO for you, ask for their portfolio and if possible, talk to those companies he listed.

Avoid SEO professionals or companies that promise or guarantee results. No one can guarantee results. Not even Google! No kidding. If you want to make sure that your SEO guy is really doing his job, you can hire someone to do the audit for you.

Moreover, I often encounter questions whether SEO is a difficult thing to get into or if it can be accomplished in a short period of time. SEO is not rocket science to be afraid of. What makes SEO hard is the competition. Like you, your competitors are out there to outsmart you in the internet domain. They will know your websites strengths as well as its weaknesses. So you need to be just like them -- watching every move your competitor makes.

What distinguishes a good SEO guy from another is currency of knowledge. Your guy may be a good SEO now, but sucks a year later. Search algorithms change every now and then and often, companies that build them do not announce many of these changes to the public. These changes can be radical at times that your search position can change literally overnight. It is important therefore to consider that the man you entrust to do the SEO for you should be able to notice these changes.

It is also not enough to look at your competitors performance, or being updated with the changes in search engine behavior, it is much more important to look at your sites performance from the inside. From my experience, one of the important keys to achieving good search position is the ability of the SEO professional to regularly employ heuristics to determine what works and what doesnt in your site. Choose a guy who has the attitude and the patience to employ several methods and techniques that havent been tried before. Sooner or later, you will find out that there are strengths that your website has which you can leverage in your campaign.

Finally, SEO is not a perfunctory task as what a lot of people think in the SEO world.SEO is not just about compliance to web standards, or about writing articles (mostly for the sake of it) in order to meet the required keyword density. It is not even about posting back-links or putting up those social media tools in your site.SEO is an invitation to excel in content. Your SEO guy should be able churn what your customers look for in terms of information. Good information easily spreads out. And your customers are willing to do it for you.

Remember SEO is about useful information or content. Your SEO guy should be able to deliver that for you.

Send emails to trade.forumph@gmail.com.

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Looking for an SEO guy?

23-05-2012 12:45 - Internet Marketers, even if they are not Amazon Affiliates, can tap into the power of to do their online market research the quick and easy way. Although this video is geared towards Amazon Associates the marketing research techniques I share in it apply to internet marketing, affiliate marketing, and online marketing research in general. It's also a great way to conduct your competitive intelligence. This is part 1 of 2. You can watch part 2 here

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Online Market Research For Amazon Affiliates and Internet Marketers part 1 - Video

23-05-2012 15:03 I love - enjoyed browsing the huge PDF and thought it would be nice to share - with some tunes in the background. Sign up for everything Hubspot puts out! They Rock!

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120 Marketing Stats Charts and Graphs From Hubspot - Video

(PRWEB) May 24, 2012

Internet Marketing Services has just improved their recently introduced website skintagshelp.com by including detailed information about the most effective treatments for skin tag removal. The company is a distinguished name in the online marketing industry and has recently been expanding into new fields of business. Their new website is an authentic information bank for people looking to find out different facts pertaining to skin tags. Skin tags are outgrowths of skin that are formed in areas like neck, eyelids, genitals, armpits, or any other part of the human body that is subjected to frequent friction. Though benign in nature, skin tags can be extremely embarrassing, and hundreds of people regularly look for ways to treat them.

Many advanced skin tag removal treatments are now available. Carbon dioxide laser ablation, electro surgery, and ED&C are the most recommended treatments for skin tags, according to skintagshelp.com. All these treatments are inexpensive, and the patients do not need to stay overnight in the hospital. Electro surgery involves complete removal of the superficial lesions and hemangiomas. ED&C, or electrodessication and curettage dehydrate the tissues so that it is possible to tear down the skin tags using electric current of high frequency. Curettage is required only in cases where bleeding occurs, or the skin gets burned.

The website also suggests many easy home remedies for skin tag removal. However, these home remedies must be used in the right way to ensure relief from skin tags. Scraping them with scissors or by shaving is not at all recommendable because these methods can be extremely painful, dangerous, and may lead to infection. These treatment methods shared in the website has helped many of its readers to treat their skin tags successfully. "I never knew that such convenient treatments are available for the treatment of skin tags. Thanks to skintagshelp.com, I have got rid of my skin tags", says Melissa from Arizona.

About the Company: skintagshelp.com is a recently launched website providing in-depth information about all aspects of skin tags. This website is presented by Internet Marketing services, a well known online marketing company led by Michael Bashi.

Contact:

Skin Tags help Windsor, Ontario Zip Code: N9E 1S3 Website: http://www.skintagshelp.com

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Internet Marketing Services Publishes Best Treatment Methods for Skin Tag Removal in Their New Website skintagshelp.com

Jacksonville, Florida (PRWEB) May 25, 2012

Top Internet marketing tools are one element of website promotion that many business owners and Internet marketers have to spend money to use. The time and budget that it takes to research these tools and integrate them into an existing SEO strategy is not something that every person has the opportunity to do without hiring an expert search engine optimization company. The team at http://www.marketersblackbook.com have added a new section to their website listing the top Internet marketing tools that they use each day to help dominate search engine placements. These top tools have been reviewed and examined for accuracy. The goal of this new page is to help educate website owners and promote many free and low cost services that can be used effectively to market a website of any size.

Promoting products and services online becomes more competitive with each passing year. New government initiatives to expand wireless and broadband Internet access to states and cities that still maintain dial-up services has been underway since 2009. Public libraries, restaurants and shopping malls are now adding Wi-Fi hot spots to provide free Internet access. Companies that are trying to capture a portion of Internet consumers most often rely on SEO companies to position their website as high as possible in Google, Yahoo or Bing search engines. A business or website owner that can incorporate paid and free Internet marketing tools into a new or existing promotional campaign could reduce operating costs that may lead to increased revenues.

Google and its algorithmic changes have reportedly hurt the traffic received by a portion of the e-commerce community. As Google creates new models to verify the usefulness of website content, both business and individual website owners can be affected in search results. The team at Marketers Black Book provide consulting services about how a website can recover from the recent Google changes as well as how to overcome many of the challenges a website owner faces with building consistent website traffic.

Co-owner Brian Hansen recently spoke before a sold out crowd at a real estate marketing convention in Florida. I get asked a lot about the different strategies to use to forge ahead after the search engine algorithm changes take place, said Hansen. Many website owners are feeling the strain when trying to position their website for long-term competition, Hansen added. Part of the recent addition to the Marketers Black Book website is a result of the Panda and Penguin Google updates. Further information on how a website owner might recover is also now available at http://www.marketersblackbook.com.

About Marketer's Black Book

Marketers Black Book was started in 2010 by Francis Ablola, Bernard Ablola, Brian Hansen and Ryan Bush. The lack of information available online to help struggling Internet marketers learn about SEO, product promotion and affiliate marketing birthed the concept of this popular online website. The latest SEO news, tips, ticks and Internet marketing tools are offered in both a free and a premium content section. Experts from Marketers Black Book speak every month of the year at popular business and technology conferences. These experts also consult regularly with website owners and business owners around the country.

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Top Internet Marketing Tools Section Added to MarketersBlackBook.com