Mediaboss Marketing

One city. One focus. One hundred women.

That was the message presented Wednesday when the Milwaukee Health Department, in partnership with the University of Wisconsin-Milwaukee's Zilber School of Public Health, launched a social marketing campaign to reduce Milwaukee's infant mortality rate and increase healthier birth outcomes.

The online campaign, called the Women 2 Women for Healthy Babies Project, is a series of videos that will be posted over the coming year. The videos draw on 17 hours of interviews during which 100 women of diverse races, cultures and ethnicities describe their common experiences as mothers, aunts, grandmothers and neighbors.

"This video project represents a chance to celebrate mothers and to learn from their experience," Milwaukee Health Commissioner Bevan Baker said.

"With this project, we hope to reach the community with parenting wisdom from credible, culturally relevant sources," he said.

In other words, said Bonnie Halvorsen, assistant dean of the School of Public Health, rather than listening to lectures by people in lab coats, those who watch the videos will become engaged with "the real-world stories and experiences of people like themselves."

A montage displaying the diversity and emotional range of the videos was shown to about 400 business and community leaders gathered for the United Way of Greater Milwaukee's annual Women's Leadership Luncheon.

"The women who participated in this project discuss everything from prenatal care and breast-feeding to the importance of involving fathers and avoiding tobacco exposure," said Magda Peck, founding dean of the School of Public Health. "These are issues important for all parents to be mindful of."

The infant mortality rate in some Milwaukee neighborhoods is worse than many Third World nations. Last year, 100 babies did not live to see their first birthdays. While the city's overall infant mortality rate is declining, the racial disparities increased in 2011, when African-American babies died at three times the rate of white babies.

The project's Web page is expected to be launched June 1. Links to the videos, which will be updated weekly, also will be found at the School of Public Health's website, www4.uwm.edu/publichealth.

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Social marketing, video seek to cut Milwaukee's infant mortality rate

After government criticism and a temporary shutdown of Web comments, China's biggest microblogging site plans to introduce a "user contract" that could impede the free flow of information.

Just a couple of weeks after Chinese censors lambasted the social network Sina Weibo for "rumor" mongering, the Twitter-like service announced plans to establish a "user contract" by the end of this month. This comes shortly after the uberpopular site also promised to fight against rumors on the Internet.

According to tech news site The Next Web, which got its hands on the contract and translated it, there are several points that look like they could impede the free flow of information.

It seems as if, for Sina Weibo, the point of the contract is to have greater transparency and be able to better control information on the site. However, there's a danger that this move could be precedent setting for more Web sites in China.

This is The Next Web's translated version of Article 13, which it found to be of particular concern:

China is a blogging and microblogging powerhouse with hundreds of millions of people using microblogging Web sites daily. Sina Weibo has more than 300 million users, which is three-fold Twitter's more than 100 million active users. The growth of blogging sites has resulted in a rapid expansion of places where Chinese people can express themselves -- something the government has long viewed as a threat.

See more here:
China's Sina Weibo creates 'user contract,' increasing censorship

NEW YORK--(BUSINESS WIRE)--

Control Group, a technology and design company, today announced the appointment of Andy Murray and Scott Hagedorn as advisors to its board of directors. As recognized industry veterans, Murray and Hagedorn together bring more than four decades of executive leadership, advertising, and marketing expertise to the Control Group team.

"Our clients are realizing the impact that a refined user experience can have on their brand and profitability, saidCampbellHyers, Founding Partner & CEO of Control Group. "We believe that the best way to help our clients create a valuable and marketable product and service for their customers, is to base engineering and design decisions on a solid foundation on consumer, user, and market intelligence. AndyandScotthave fantastic knowledge is these areas."

Andy Murray is the founder and retired chairman of Saatchi X, and a pioneer in the advertising discipline of Shopper Marketing, which is the science and art of converting consumers into buyers. This is a welcome perspective to Control Group as it moves to bring more interactive and engaging experiences to the retail space.

"Control Group demonstrates a strong commitment to leveraging technology to deliver better consumer experiences," said Murray. Im thrilled to be a part of the Control Group team.

Scott Hagedorn is a 15-year marketing/advertising industry veteran and is currently CEO of Annalect Group, Omnicom Media Groups digital data and analytics organization. Scott is leading the effort to reinvent the fundamentals of media measurement and activation. He previously served as U.S. CEO of PHD Network.

"The momentum and innovation inside of Control Group is exciting. The monumental shift in how organizations connect with people at the intersection of the digital and physical worlds represents a massive opportunity. Needless to say, I am pleased to be a part of the Control Group board of directors," Hagedorn said.

About Control Group

Control Group is a technology and design companythat creates exceptional user experiences across the spectrum of human and technology touch points, from infrastructure to interface. With a full stack of expertise in software development, design, and enterprise systems,we deliver platforms, products, and managed services thatenhance brand and operational value,create new sources of revenue, and elicit a "wow". Our clients include leaders in Architecture, Media & Entertainment, Hospitality, Healthcare, Art, Finance, and Retail industries. For more information about Control Group and its services, go to http://www.controlgroup.com.

Link:
Control Group Appoints Ad Industry Veterans Andy Murray and Scott Hagedorn to Board of Directors

Published by Steve Litchfield at 7:58 UTC, May 8th 2012

Launched last year and, for some unfathomable reason not covered here before, I thought TouchRemote was well worth a mention for anyone looking to control media on their Windows PC from a Symbian smartphone. This latest update works with Winamp, iTunes, VLC Media Player, Windows Media Player, Windows Media Center, ZoomPlayer and TerraTec HomeCinema - look past the implementation in Java and you'll see what looks to be a fairly comprehensive solution.

From the TouchRemote web site, here are some appropriate screenshots:

From left to right, the TouchRemote main menu on Symbian; the built-in implementation of Remote Desktop; the integral mouse emulation.

From left to right, the remote file manager; WinAmp media control; and iTunes control.

The TouchRemote download page has a trial version that offers most (though not all) of these functions, so you can check whether this is something that's practical for you in the first place.

Comments welcome - is this something that you need or is a solution looking for a problem?

Source / Credit: Nokialino

Go here to see the original:
TouchRemote allows PC media control

By Nicole Gaouette - Wed May 09 22:56:31 GMT 2012

Pedro Ugarte via Getty Images

A North Korean woman checks a computer a at music software company in Pyongyang.

A North Korean woman checks a computer a at music software company in Pyongyang. Photographer: Pedro Ugarte via Getty Images

North Koreans are increasingly able to access global media and other information, loosening the regimes iron grip on their knowledge and potentially bringing far-reaching changes to the so-called hermit kingdom.

Interviews with refugees, travelers and defectors reveal that North Koreans are using illegal Chinese mobile phones, DVDs, computers and small flash drives to work around official barriers to outside information, according to a report being released today. The interviews, conducted over a decade by the Washington-based consulting group InterMedia, show the information environment has undergone significant changes since the 1990s.

North Korea has long sealed itself off from the world, with an official state ideology of juche, or self-reliance, and a narrative that pits a resilient regime against a hostile world. That narrative, and the isolation that has allowed it to flourish, are beginning to crack as new information penetrates the North, InterMedia said.

Positive perceptions of the outside world can call into question many of the North Korean regimes most central propaganda narratives, which legitimate the regime by portraying it as the countrys protector from hostile outside forces, according to the report, which was funded by the U.S. State Department.

The changes in information access are creating a more aware citizenry and a greater space between North Korean citizens and their leaders and between the regimes portrayal of North Korea and the prevailing reality on the ground, according to the report, titled A Quiet Opening: North Koreans in a Changing Media Environment.

The report noted that the changes taking place in North Korea so far are very small and there is little hope for any near-term grassroots pushback against the regime headed by Kim Jong Un, grandson of state founder Kim Il Sung.

Go here to read the rest:
North Korea’s Control of Media Breached by Technology