Mediaboss Marketing

26-03-2012 16:33

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Insights from IBM: Opportunities and Benefits of Social Marketing with Matt Collins - Video

26-03-2012 17:04 In this 2011 presentation to Dieticians of Canada, Sameer Deshpande compares social marketing with other social change tools to influence individual behaviour and later on describes its basic concepts. If you are a student or practitioner of public health, especially nutrition, this video is for you.

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Social Marketing to Promote Healthy Food - Video

27-03-2012 04:49 Clickable today debuted in March 2012 its Widget-Based Reporting Dashboard that visually captures and displays all search and social marketing data. The Dashboard gives digital marketers and agencies an easy-to-use platform for tracking and modifying campaigns across Facebook®, Google and Bing, and, soon, other emerging networks like LinkedIn, Twitter and Foursquare. The Dashboard is currently available via Clickable 3 beta, the third generation of the New York-based company's popular advertising intelligence platform. The Widget-Based Reporting Dashboard is designed to help clients -- from account executives to digital strategists to chief marketing officers -- manage, analyze and view large and diverse data sets on the fly so they can make faster, better advertising investment decisions. Clickable has helped thousands of online advertisers and agencies acquire and engage customers. Built on the Hadoop database framework, the system layers sophisticated data analysis onto Clickable's ad management and creation tools. It also enables future data integration of additional channels across social, search and video, as well as proprietary customer data sources. Users now have interactive windows to assess ads and content performance and inform how to amplify that content across marketing channels like Facebook. Users can customize graphs and data tables across their search and social media accounts, to monitor critical campaign activity and measure ROI. Visit: http://www.clickable.com

Originally posted here:
Clickable Debuts Powerful Widget-Based Dashboard to Visualize Search and Social Marketing Data - Video

Chances are, if you use any sort of social network, you'll have been on one end or the other of some viral marketing. You might have been asked to join an army, or build a town hall, or research a new cheesecake topping.

Maybe you're a perp, a peddler. Maybe you're one of the voluntary marketeers, flinging requests at your social compatriots at a rate of knots. Perhaps you're starting to wonder why nobody talks to you any more.

If you're on Facebook, then you're more likely than not to have hidden, blocked or even deleted a 'friend' because they just won't shut the hell up about their damned vegetables or their sheep. Enough, after all, is enough.

"Where there's that sort of opportunity there's bound to be someone who'll take advantage of it to the greatest extent that the market can bear"

But even if you're not a fan of having your social feeds flooded with requests, you've probably clicked a few here and there amongst the dismisals, perhaps discovered a game which you've ended up playing, enjoying or even monetising.

Two clicks and you never have to hear from a game again. So why does anybody listen at all?

Viral marketing is, to a large extent, becoming a victim of its own success. For a brief and golden period, viral marketing for social games was the philosopher's stone of advertising. It turned every user into a billboard, a radio beaming ad content into the eyelines of friends and family.

Exponential, effective and almost free.

As Alexis Kennedy, head of Failbetter Games and joint creator of interactive social story-telling game Fallen London (nee Echo Bazaar), points out, never before had there been such an incredible opportunity to expand an audience with such low expenditure.

"Somebody said a while ago that there has never been, in the history of the human race, an opportunity to acquire customers cheaply and quickly in the way there was in the early days of Facebook," Kennedy explains.

Continued here:
Social Inoculation: Why Failbetter Has Left Viral Marketing Behind

Google and Twitter have rejected calls by a UK parliamentary committee to introduce measures to stop users breaking privacy injunctions, saying it would be impossible to censor content effectively.

The cross-party select committee of MPs and peers said in a report that the government should consider introducing legislation that would force Google to censor its search results to block material that a court has found to be in breach of someone's privacy.

Requiring search engines to screen the content of their web pages would be like asking phone companies to listen in on every call made across their networks for potentially suspicious activity, Google said on Tuesday.

However, the company said it already removes specific pages deemed unlawful by the courts and provides a number of simple tools anyone can use to report such content.

Twitter said it would continue to operate its current system of evaluating legal requests to remove material on a case-by-case basis.

Facebook said it was still reviewing the report by the cross-party committee set up by the prime minister in May last year to examine privacy and free speech after the controversy over the increasing use of so-called "super-injunctions" like the one taken out by footballer Ryan Giggs.

Google

Although the Manchester United footballer had taken out a super-injunction to prevent the newspapers from reporting allegations that he had an extramarital affair with model Imogen Thomas, details of the injunction and the alleged affair were widely reported on social networking sites.

The committee said on Tuesday that new privacy laws were not necessary, but called for an enhanced press regulator, with powers to fine newspapers. It also singled out internet companies for criticism, according to the Financial Times.

The committee said internet companies, such as Google, Facebook and Twitter, had presented numerous challenges to the rule of law in the UK.

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Twitter and Google reject UK calls for censorship