Mediaboss Marketing

30-04-2012 17:04 Using Twitter for Your Link Building - What people do not realize is that you really can use your Twitter account to help you out with your SEO campaign. There are several different ways of using Twitter for your link building; in fact, that you can build valid, real and substantial links for your website using your Twitter account. You will be surprised at the high quality links you can generate with these methods. Here are some tips on using Twitter for your link building: * The first and most indirect way is by building relationships with people on Twitter. Yes, it will take you a while, but eventually you could wind up with links from these relationships. * Make a list of the top people in a particular genre. Take a topic and reach out to others, perhaps looking for the best videos on the subject, and find the Twitter accounts of the people that appear in the videos. Use Twitter to connect with them and also ask everyone for the best videos on the subject matter. Once you gather all of these people you can create your list of top people and reach out to them once more in the form of badges that they can place on their website that link back to yours. * Another way you might use your Twitter account is by reaching out to someone else. If they are tweeting that they need something in particular, and you can help them, do so! It could turn around to them rewarding you with promoting your site and your business. * Bring stories together. Use your ...

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Social Media Marketing | Using Twitter for Your Link Building - Video

01-05-2012 03:18 Using Social Media for Event Marketing - For an event to be successful, the world needs to know about it. There are many ways to market an upcoming event. Traditional methods like mailers, radio commercials and phone calls all work well. These days, however, it's important to put the Internet to effective use as well. One popular method is to send emails or post prominent messages on a website's main page. Social media presents many exceptional opportunities for marketing an event, so it should not be overlooked. Through social media, a company can let a huge audience know about an upcoming event. Strategies for using social media for event marketing effectively are highlighted below. Advertising Social Media Profiles at Trade Shows: During a trade show, modular exhibition stands can be arranged in a countless number of ways. Their versatility makes it easy for companies to incorporate information about their social media profiles into their design. The web addresses for a company's most important social media profiles can be emblazoned on modular exhibition stands so that attendees know precisely how to find them. When speaking with attendees, employees should make sure to mention their Facebook, Twitter and other social media profiles. This strategy makes it easy to gain more followers, which makes future event marketing more effective. Facebook and Event Marketing: A Facebook page can be used to keep current and prospective customers and clients ...

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Using Social Media for Event Marketing | How to Use Social Media for Event Marketing - Video

Social networking goliath Facebook (FB pending) announced today that it would "encourage" users to advertise their organ donor status on their home page. While not legally binding, advocates hope the initiative will lead users to register themselves as official organ donors the next time they renew their driver's licenses.

According to Organdonor.gov, more than 114,000 people are waiting for an organ donation, 18 of whom die every day. It's unquestionably a good cause, but with Facebook set to raise more than $10 billion, it's hard not to take a somewhat jaded view of the announcement.

In the attached video, Breakout welcomes our Daily Ticker colleague Henry Blodget to discuss Facebook and the possible motives behind founder Mark Zuckerberg's announcement.

Blodget says the project itself is unambiguously about the social good, but it's also something of a warning, or at least a reminder, to would-be Facebook shareholders. As Zuckerberg wrote in history's most famous S-1 filing, Facebook serves a social, not a financial, mission.

"That is the opposite of most companies," says Blodget. "That letter is really a warning to shareholders that Zuckerberg is going to be doing the social mission thingnot the business." Public company or not, "Facebook is still a Mark Zuckerberg production."

Zuckerberg's total control is a mixed bag for shareholders. Citing Amazon, where Jeff Bezos has a similar power, Blodget says it's no coincidence Amazon was one of only a handful of companies to survive the dot-com era. With Bezos running Amazon in accordance with his vision rather than that of Wall Street, he was able to steer the company away from the trap of short-term thinking. (Note: Jeff Macke owns shares of Amazon and wrote about the company last week.)

If you're a long-term shareholder, by which Blodget means five to 10 years, "you can't ask for a better ownership structure," according to Blodget. Zuckerberg has clearly proven "he's the right guy for the job."

The timing of the initiative, coming as it does on the eve of the IPO, may be a PR stunt with a twist. Zuckerberg could very well be hitting the rounds not to hype the stock but to demonstrate one final time that he's not going to be taking his head out of the sand for publicity, to talk up the company, or for any reasons other than his own social agenda.

Shareholders looking to ride along with the enigmatic Zuckerberg and his Facebook are going to be welcomed aboard once the company goes public. If they don't like the direction Zuckerberg takes the company, they can't say they haven't been warned.

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It’s Zuckerberg’s World, Facebook Shareholders Just Live in It

You might just be able to make a federal case out of an employer askingto snoop around your social networking account if a new bill wends its way into becoming law.

The Social Networking Online Protection Act, or SNOPA, was introduced late last week by Rep. Eliot Engel (D-N.Y.) and Rep. Jan Schakowsky (D-Ill.).

If passed, SNOPA would "prohibit current and potential employers for requiring a username, password or other access to online content," according to a news release on Engel's website. These constraints would also apply to schools from kindergarten through university level.

This comes amid renewed focus on the intersection of privacy and technology when it comes to private life in the public online square. The heat was turned up on the issue after the Associated Press published a report on an incident in 2011 in which an employer had required password access to an applicant's Facebook account.

In response in March, Democratic Sens. Richard Blumenthal (D-Conn.) and Charles E. Schumer (D-N.Y.) urged the Justice Department look into whether such practice violates the Stored Communications Act or the Computer Fraud and Abuse Act.

Maryland recently passed a bill banning the practice. It awaits Gov. Martin O'Malley's signature to make it law. Similar bills have been introduced in California and Illinois.

Many civil rights and privacy advocates have described employers' asking for social networking passwords as being akin to requiring applicants and employees to hand over the keys to their homes and consent to an in-home search.

"Passwords are the gateway to many avenues containing personal and sensitive content-- including email accounts, bank accounts and other information, said Engel.

Engel went on to say, "We must draw the line somewhere and define what is private. No one would feel comfortable going to a public place and giving out their username and passwords to total strangers."

Legal experts have pointed out that requiring password access to an applicant or employee's accounts is not just a violation of the applicants privacy but a potential violation for every "friend" attached to that person.

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SNOPA bill seeks to keep employers out of private social networks

Given the rise in popularity of social networking, this should come as no surprise: the percentage of email that is spam has dropped slightly, but junk marketing and malware spreading through social networking sites are on the rise.

According to Symantecs Internet Security Threat Report, which was released today, while the volume of malicious attacks is on the rise, spam is less of a factor than it used to be.

Weve seen spam volumes go down in 2011, Sean Kopelke, director specialist solutions for Symantec, told Lifehacker. On a global level, they were 75 per cent of all email in 2011, they were 86% in 2010 So thats down a considerable amount.

While legal action against some major spamming infrastructure providers played its part, the report fingers the shift in our communications habits as a major issue. Were seeing a shift of attackers moving to social network platforms, instead of trying to get people to click on a link through a random name in email, Kopelke said. People have become a little more conscious of that, and I think anti-spam tools have been effective in reducing the impact. So were seeing a movement to social network platforms. Because its a social interaction with friends, people are a bit more relaxed around security processes.

Kopelke also highlighted the widespread misconception that targeted attacks are exclusively aimed at large businesses. So many people think this is a problem for large institutions while a small business isnt going to get attacked. That is simply not true. Organisations of all sizes are getting attacked. Fifty per cent of all attacks were aimed at businesses with fewer than 2500 employees, and 18 per cent of those were aimed at companies with fewer than 250 staff. Many of these businesses are targeted because while small themselves, they are often part of the supply chain connected to much larger organisations. Youre going to look for the weakest chain in that link.

While Facebook, Twitter and other social networking platforms incorporate security measures, a cautious attitude to clicking on links goes a long way. To ensure you dont become a victim of social attacks, check out our guide to staying safe on social networks.

Symantec

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Email Spam Slips As Social Networking Spawns New Security Threats