Mediaboss Marketing

ROCHESTER, Minn., May 30, 2012 /PRNewswire/ --EXHIBITOR Media Group, the leader in trade show and corporate event marketing education, today announced the results of EXHIBITOR Magazine's 2012 Social-Media Marketing Survey, sponsored by Lynch Exhibits Inc. Following a 2010 benchmark survey, new data shows that the percentage of marketers using social media in their exhibition programs increased by nearly 90 percent.

Eight out of ten marketers say their companies are currently using social media for a variety of purposes, including exhibit marketing (58 percent), event marketing (36 percent), and other general marketing purposes (67 percent).

Those tapping into the marketing potential of social-media applications claim increased brand awareness, enriched relationships with clients and prospects, increased booth traffic and event attendance, additional press coverage, and increased sales as direct results of their campaigns. Yet fewer marketers are proactively setting measurable objectives to track the success or failure of their online efforts.

"It's clear that the use of social media as a marketing tool has exploded over the past two years," commented Travis Stanton, editor of EXHIBITOR magazine. "And while there are still challenges, including lack of time and resources, most respondents agree that social media is a powerful tool for face-to-face marketers."

Comprehensive results of the 2012 Social-Media Marketing Survey will be published in the June issue of EXHIBITOR magazine.

About EXHIBITOR Media Group The leader in trade show and corporate event marketing education, EXHIBITOR Media Group publishes EXHIBITOR magazine, a monthly publication featuring best practices in trade show marketing. EXHIBITOR's Learning Events include: EXHIBITOR2011, the industry's top-rated conference and exhibition for trade show and corporate event marketing; EXHIBITORFastTrak, accelerated learning conferences; and EXHIBITOR eTrak, professional online learning. EXHIBITOR Media Group is also the founder and sponsor of CTSM (Certified Trade Show Marketer), the world's only university-affiliated certification program for trade show and event marketers. EXHIBITOR'S web site, http://www.ExhibitorOnline.com, is the trade show/event community's most comprehensive online resource. Follow on Facebook, Twitter, and LinkedIn.

EXHIBITOR is a registered trademark, and EXHIBITORFastTrak and EXHIBITOR eTrak are trademarks of Exhibitor Publications, Inc. in the United States and other countries. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.

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EXHIBITOR Research: Social Media Marketing for Exhibit Programs Increases by Nearly 90%

Rogue copies of Green Simurgh, an Internet proxy software application used in Iran and Syria, have been found to contain malware that records users' activities and keystrokes.

Green Simurgh is an anti-censorship application that routes a computer's outbound connections to a server located in the U.S. This allows the software's users to bypass network filters and access Internet resources that would normally be banned by their ISP.

Green Simurgh doesn't require any installation and can run directly from USB memory sticks, which makes it suitable for users who access the Internet from cafes and public computers.

The software has been used in Iran since 2009 and, according to the Citizen Lab, a University of Toronto laboratory that researches digital media, global security and human rights, Syrian users have also began to rely on it.

"It has recently come to our attention that this software is being recommended and circulated among Syrian Internet users for bypassing censorship in their country," said Citizen Lab technical advisor Morgan Marquis-Boire in a blog post on Friday. "This information led to the discovery and analysis of a back-doored version of this software."

The malicious version is being distributed from file sharing websites like 4shared.com as a package called Simurgh-setup.zip. The archive contains an executable file that masquerades as a Green Simurgh installer.

When run on a Windows machine, the rogue installer drops a legitimate copy of the Green Simurgh software in the Program Files directory, but also installs a computer Trojan horse that runs in the background.

"[The Trojan horse] keeps a log of your username, machine name, every window clicked and keystroke entered," said Chester Wisniewski, a senior security advisor at antivirus vendor Sophos, in a blog post on Tuesday. "It attempts to submit these logs to some servers located in the United States, but registered to an entity that appears to be based in Saudi Arabia."

Considering that thousands of users depend on the legitimate Simurgh software, it's likely that a lot more people have been impacted by this malware than by Flame -- a recently discovered cyberespionage threat that has received a lot of attention in the media -- Wisniewski said.

"Unlike Flame, which is a highly targeted malware that has only been found on a handful of computers globally, this malware is targeting users for whom having their communications compromised could result in imprisonment or worse," he said.

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Copies of Anti-censorship Software Used in Iran and Syria Contain Keylogger

Los Angeles, CA., May 30, 2012 (GLOBE NEWSWIRE) -- SDI Media recently opened its expanded state of the art facility in Kuala Lumpur, Malaysia. This announcement is the second of a number of facility builds and expansions that SDI has planned for 2012, including Manila, Philippines and Munich, Germany later this year, as well as the recently announced new studios in Milan, Italy.

As the first global localization provider to enter Malaysia in 2008, SDI established a strong presence in the region. After 4 years, SDI had outgrown its previous location and has relocated to custom-built studios occupying 3100sq ft (300sqm) in the PJ Trade Centre building in Damansara Perdana. The new facility includes 4 newly built studios with individual control rooms as well as a fully enabled subtitling operation (including client support, translation, and QC). SDI Malaysia offers new services and added support for SDI clients, including: recording; editing, and project management services for dubbing - enabling SDI to offer complete dubbing and subtitling solutions entirely in-house. This facility also offers SDI's full suite of dubbing and subtitling software and systems, allowing it to be the one stop solution for end-to-end localization services in Malaysia.

As the world's leading provider of localization services with owned-and-operated facilities in 33 countries globally, SDI continues providing clients ever-greater access to their integrated and standardized dubbing and subtitling services. The Malaysia expansion increases SDI's service offerings to Malaysia's growing localization industry as well as providing additional support to clients in the surrounding regions.

"SDI has had great success in Malaysia by focusing on our customers and the quality of our offerings. We recognized the need to provide additional resources for our clients in this market, and in Asia. We believe that our expanded offerings in this new facility is one step in us meeting this goal," said Walter Schonfeld CEO and President of SDI. "As we continue evaluating the scope of our global footprint it is important that we not only enter new territories, but also broaden our offerings in existing markets. Our Malaysia expansion demonstrates SDI's ability and commitment to recognize our Client's needs and to provide the highest quality solution for all their localization requirements.

SDI Malaysia is one of 5 current SDI facilities to service Asia, including additional offices in Hong Kong, Indonesia, Taiwan, and Thailand, with The Philippines office due to open in the third quarter of 2012.

For further information about this new facility, please contact Suzanna Borhan at +60377241888.

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About SDI Media Group:

Headquartered in Los Angeles, SDI Media is the world's leading provider of dubbing, subtitling, and other media localization services. It has operations in 33 countries spanning Europe, Asia, and the Americas. Worldwide, SDI provides localization services in over 60 languages and dialects, and owns and operates 100 recording rooms and 50 mixing rooms. SDI provides language dubbing and subtitling services for feature films, live action, animated television series, interactive games, new media and corporate needs. SDI's strength is in its ability to offer end-to-end service offerings to its clients, including scripting, casting, directing, recording/mixing, and other post production services.

For additional information please visit http://www.sdimedia.com/ or contact Aviv Gattenuo at +1.310.388.8942.

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SDI Media Upgrades Studios in Malaysia

TEL AVIV, Israel, May 30, 2012 /PRNewswire/ --

TLV Media, leading display optimization platform, today announced the release of a comprehensive, stand-alone Publisher Platform. The advanced platform offers publishers revenue maximizing tools, inventory management insights and enhanced support, all within an intuitive interface for managing advertising revenues.

With the launch of the new platform, all publishers can now register to benefit from TLV Media's exclusive optimization technology which combines multiple optimization methodologies to yield the highest possible ROI for advertisers and maximize publishers' revenues.TLV Media's unique technology automates the optimization of display campaigns, yielding an average of 83% more conversions over the same campaign compared to other networks.

Offering RTB, creative quality control and rapid ad serving, the new publisher platform includes a dashboard for managing revenue information, campaign data reliability check-up, streamlined billing and payment processes and the ability to create detailed performance reports. As part of the revenue maximizing tools, TLV Media today also releases premium ad units designed to increase ad revenues for publishers who want to monetize untapped properties on their site. On top of IAB standard banner sizes, the premium ad units include On-video, On-game, In-image and Slider ads.

"The new platform is part of our ongoing focus on helping publishers better monetize their online properties," says Ohad Gliksman, TLV Media CEO. "We continue to offer publishers more than just competitive CPMs and unmatched optimization, with a new robust ad revenue monitoring and reporting platform, giving publishers the benefits of our optimization technology, RTB, data mining and statistical analysis capabilities."

TLV Media's new publisher platform is available for registered publishers with TLV Media.The company plans to release additional features to the system, including alerts, insight sharing tools and additional monetization and control tools.

About TLV Media

TLV Media is the market leader in running and optimizing performance based campaigns over display media. Founded in 2008 by a team of entrepreneurs experienced in internet marketing, technology and business development, TLV Media's vision is to improve performance based advertising over the internet using state of the art technologies which automate the advertising process. Throughout the entire lifecycle of advertising campaigns, TLV Media's technology monitors, analyzes and improves results. Optimizing over 15 billion impressions monthly worldwide, TLV Media helps its customers generate positive ROI online. Visit: http://www.tlvmedia.com

Contact: TLV Media Merav Chen, VP Marketing merav@tlvmedia.com +972-3-5377787 http://www.tlvmedia.com https://twitter.com/#!/TLV_Media

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TLV Media Announces Comprehensive Publisher Platform

Deadline : Monday July 02 2012 Theme : Control

Prize : AUS $5000

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The 2012 Screengrab New Media Arts Award and associated exhibition is looking for challenging creative works by media arts practitioners working in screen based media to submit works on the theme of CONTROL.

ENTRY APP : http://screengrab.info

WEB FLYER:

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2012 Award Theme

The contemporary media milieu would suggest an evolving devolution of the traditional notion of the society of control. The boundaries of enclosures and spaces are no longer the rigid and defined perimeters they once were. The browser, the mobile camera/screen are new enabling simulations the user canexploit to navigate alternative pathways, to experience new modes of expression and to participate in global cultural exchange.

This is reflected online and on the street. In our political discourse and our social interactions. And it is most visible when repatriated via the mainstream media and traditional news editorials coupled with wild proclamations of new freedoms accompanied by real change.

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2012 Screengrab New Media Arts Award: Call for entries