Mediaboss Marketing

A study by researchers at Harvard University offers an intriguing look behind the veil of Chinas extensive Internet censorship effort, and suggests that censorship behavior around specific topics could serve as a predictor of government action. The group found, for example, that censors began removing a higher-than-normal percentage of comments referring to outspoken artist and political activist Ai Weiwei several days before his surprise arrest in 2011.

The research, which the authors call the first large-scale, multiple-source analysis of social media censorship in China, is certainly comprehensive. And its publication comes at a time when the Chinese governments efforts to control online discourse have garnered worldwide attention.

The researchers conclude that contrary to much research and commentary, the purpose of the censorship program is not to suppress criticism of the state or party. In other words, the censors are surprisingly tolerant of people bad-mouthing the government or its representatives. The Internet police in China are much more focused on silencing comments that could spur or reinforce collective action in the real worldlike protests over an activists arrest.

Using an automated process, executed from many locations around the world, including China itself, the researchers collected millions of posts from 1,382 different Chinese social media sites over a six-month period last year. They then ranked the posts according to their political sensitivity and kept track of which ones were removed. Nearly 60 percent of the posts collected were published on Sina Weibo, the countrys most popular micro-blogging platform.

Bill Bishop, an independent analyst in Beijing who monitors Chinese Internet media, says the fact that censors are more concerned with collective action than about individuals using social media to criticize the government is probably obvious to most users of Weibo. What is interesting about Weibo is not what is censored but what is not, Bishop said in an email to Technology Review. It is full of people criticizing the government.

Read more:
A Peek Behind China's 'Great Firewall'

FORT LAUDERDALE, Fla., June 13, 2012 /PRNewswire/ -- MMAX Media, Inc. (MMAX) is pleased to announce that PayMeOn has been selected by Foss Manufacturing for the launch of its Antimicrobially-Protected Baby Blanket. According to Ed Cespedes, CEO of MMAX and PayMeOn, "We are very pleased that a Company of Foss' stature recognizes the value of the PayMeOn platform. Mothers are especially passionate about sharing great products on the PayMeOn platform and we think this product is special. To learn more about the Foss Antimicrobially-Protected Baby Blanket launch, please visit: http://www.reuters.com/article/2012/06/12/idUS119742+12-Jun-2012+BW20120612.

The PayMeOn presentation completed on Thursday, May 31, 2012 at 5:00 pm EST can be viewed here: http://paymeon.com/05.31.12%20PayMeOn%20Presentation.pdf . We encourage investors and customers to review the presentation carefully and in its entirety, which highlights the business strategy and current milestones, including:

Forward-Looking Statements

The statements in this press release that relate to the Company's future expectations are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. Words such as "expects," "intends," "plans," "may," "could," "should," "anticipates," "likely," "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. We assume no obligation to publicly update or revise any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release, even if new information becomes available in the future. Additional information on risks and other factors that may affect the business and financial results of MMAX Media, Inc. can be found in the filings of MMAX Media, Inc. with the U.S. Securities and Exchange Commission.

Contact:

MMAX Media, Inc. Investor Relations: 1-800-991-4534 ext 101

http://www.paymeondeals.com http://www.paymeonmerchants.com

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MMAX Media Selected as Exclusive Launch Partner by Foss Manufacturing; Highlights Recent Data Presented to Public on ...

The hot media marketing strategy of the moment: land the rights to new Internet domain names.

Several major media corporations spent big on applications for new generic Top Level Domains, including three of the four American broadcast networks, the BBC and the Boston Globe, according to documents released Wednesday by ICANN. Included in the massive list of more than 1,900 applications released by ICANN on its "Reveal Day were submissions for .abc, .cbs, .fox, .hbo, .bbc, .boston and .showtime by the relevant companies. Guardian News & Media, the London-based publisher, spent the most, applying for four gTLDs: .guardian, .guardianmedia, .observer and .theguardian. Xinhua, the Chinese state news agency, applied for two gTLDs in Chinese characters.

Most are defensive registrations, said Ron Jackson, publisher of the domain name trade publication DN Journal. Any of them would be crazy to move off the .com, but I could see them using their next brand extensions for specialized marketing campaigns and that sort of thing. A lot of major corporations, including Internet companies, did not see the need to own their brand name as a domain extension. Facebook did not apply for .facebook or any other TLDs.

The companies gave clues in their applications about how they might use the new domain names. Several suggested that they might use them internally as a safer, more secure way for the particular company to use the Internet.

ABC wrote that it might have a Revenge.ABC domain featuring new and/or promotional show content with an easy-to-remember domain name address. Fox suggested that Simpsons.fox and Avatar.fox may be coming soon, telling ICANN that it might use the .fox name for characters, news anchors or other individuals associated with the Fox Businesses, e.g., MARGESIMPSON.FOX, BILLOREILLY.FOX. CBS laid out a four stage rollout of .cbs and .showtime. The company would begin by using them internally, perhaps following up with strategies to potentially migrate traffic to CBS Domains new gTLDs, .CBS and .SHOWTIME. If it works,it may begin pushingits Web traffic away fromits .com sites, the company said. The applications also provided some insight into how these companies view their old-world assets in the digital age. ABC, for instance, wrote: Although it is unknown how the mobile-computer-TV viewing model will evolve, the company believes a crucial component of marketing and consuming ABC content will continue to involve and be built upon internet models and protocols.

Of all the media companies, HBO came closest to confirming Jackson's hunch about defensive strategies. Inits application, the company wrote that its top reason to get .HBO is to secure the renowned HBO brand in this new Internet space to ensure that only applicant and its affiliates are able to register and control the second-level domain names in the .HBO TLD.

Several big media companies NBC, CNN, NPR, The New York Times, The Associated Press, Reuters and Time did not apply for new domain names.

The Guardians efforts could run into some trouble. U.S.-based Guardian Life Insurance Company has also applied for the .Guardian gTLD. If the two companies cannot come to some agreement, they may duke it out in an auction that could escalate the price. Applying for the .Guardian Top Level Domain falls squarely within Guardian News & Medias transformation into a digital-first organization, arepresentative told POLITICO in a statement.

This article first appeared on POLITICO Pro at 2:53 p.m. on June 13, 2012.

Read more here:
Media sites seek new domain names

June 13, 2012, 1:41 PM PDT

Takeaway: If your social media presence is becoming impossible to manage, one of these tools may help bring things under control.

Social networking has become an inevitability for businesses of all sizes. No matter what your product or service, youre hurting yourself if you dont have a social media presence. And as you grow, so do your social media needs. At some point, your social presence is going to become hard to manage using the standard interfaces. You will need newer and more powerful tools that are better suited for the task.

I found five low-cost (or free) tools that can help manage your social media presence. With these tools, you can handle various tasks (some offer more than others). But most important is the ability to keep track of your social accounts as well as your followers (and their mentions of you or your company/product).

Note: This list is also available as a photo gallery.

SocialBro (Figure A) is available as a Google Chrome extension and as a desktop app. It allows you to get fairly fine-grained with the viewing of your Twitter accounts. SocialBro is one of my favorite tools, simply because it offers so much information and so many capabilities with Twitter. You can search users and keywords, create specific filters, find your best time to tweet, monitor hashtags, analyze competitors, and much more. You will have to create a SocialBro account (free) and then give the extension permission to access your Twitter data.

TweetDeck (Figure B) is offered as a Google Chrome extension, a desktop client, and mobile clients (IOS and Android). All versions of the tool offer the same features. With TweetDeck, you can customize what you see (arranging your feeds to display the way you want), schedule tweets, monitor unlimited accounts, get notification alerts for new tweets, see media previews, handle list management, and much more.

GroupTweet (Figure C) is a unique tool that allows multiple users to post on a single Twitter account. This can quickly ease the burden of managing a social presence on Twitter. Each user that is given permission to post is displayed in the group account individual names can be enabled or disabled. You can have unlimited contributors to an account and any Twitter client can be used with GroupTweet. For $4.99 per month (for the Premium account), you gain extra features like Tweet moderation, scheduled tweets, prioritized tweets, and multiple hashtag designation.

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Five tools to help simplify social networking management

WASHINGTON, DC--(Marketwire -06/13/12)- ePals (SLN.V)

News that Facebook may allow children under 13 to join the social networking site raises important questions about online safety for our youngest Internet users and purposes of learning. All over the world, new learning standards are emerging that focus on communication and collaboration as an important means to provide the writing and media creation, critical thinking and problem solving skills essential to the 21st century work place. Proper use of social media tools in furtherance of learning has the potential to motivate and empower students in ways that traditional home and school learning methods cannot match.

ePals, which operates the largest social learning networking site specifically designed for children and teachers, has been focused on creating a safe and secure education experience for children for more than 15 years. Please see the following Top Five Tips for creating a safe and secure online environment for children.

1. Understand The Differences Between Consumer Social Media and Social Learning Platforms

It's important to distinguish between social media platforms and social learning platforms. Social media tools for education take into account the safety and privacy of students and teachers and are focused on social learning, not just being social.

2. Steer Kids To Safe and Secure Social Networking Sites

Find social networking sites with the TRUSTe seal and that have active tools such as content and language filters. Ensure that forums are screened for appropriate material that creates a safe and secure online environment. Only allow your kids to visit sites that are actively monitored to ensure a safe environment for kids. Examples of top kid-centric sites can be found here.

3. Prevent Cyber Bullying

Teach your child how to recognize and avoid cyber bullies. Only allow your children to access sites where parents, guardians and teachers have the ability to set access levels. Should a student come across a cyber bully make sure they know to report it to a trusted adult -- just like they would with a playground bully.

4. Keep Kids Connected To Learning Over The Summer And Extend Summer Reading Activities

Read this article:
Top Five Tips to Keep Your Young Kids Engaged in Safe Social Networks and Summer Learning