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How to Market and Optimize Your YouTube Business Channel
This week on The World of Internet Marketing our host Jonathan Goodman will be discussing how to market and optimize videos on your YouTube Business Channel....
By: Jonathan Goodman
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How to Market and Optimize Your YouTube Business Channel - Video
Lombard, IL (PRWEB) April 22, 2014
Senior living/aging care services organizations around the country appreciate the benefits that relevant and focused marketing education can provide. Over the last few years, speakers from Stevens & Tate have been selected by numerous LeadingAge chapters and related associations to share their insight at exciting events nationwide. This spring, Internet Marketing Director Nicole Wagner is gearing up for a few select appearancesone of which is for the LeadingAge North Carolina 2014 Annual Conference & Trade Show.
The event (themed [re]defining age) is being held from May 12-15, 2014 at the Myrtle Beach Marriott Resort & Spa at Grande Dunes in Myrtle Beach, South Carolina. As the premier showcase for the Carolina regions senior living/aging care services marketplace, hundreds of industry professionals are expected to attend. Wagner will present Embrace the Conversation: Strategies & Tactics for Using Search & Social on Tuesday, May 13th from 3:15-4:15pm.
When asked about the upcoming speaking engagement, Wagner stated that she is pleased that so many senior care organizations are embracing the value of marketing, and want to learn more about how they can enhance results. The agency is thrilled to able to reach so many new organizations within new markets each year. This is due to their extensive industry expertise, as well as the positive feedback they continue to receive from event attendees.
Make no mistake, Wagner said. Seniors are online. Their adult children are online. Senior living/aging care organizations are embracing this fact and looking to learn the most effective ways to engage them. My search engine marketing and social media presentations have been so well received by this audience because I offer a real-world approach to the strategies and tactics that work best in todays marketplacewith specific examples tailored to their business, she continued. It is exciting to hear the positive feedback from members who have implemented these techniques to strengthen their marketing programs and maximize the impact of their efforts.
Nicole Wagner looks forward to having another well-received session and helping participants take their online marketing experience to a new level. LeadingAge North Carolina is based in Chapel Hill and includes members across continuing care retirement communities, assisted living communities, skilled nursing facilities, and affordable housing providers, as well as corporations who provide services, products, and trusted advice. For more information about the 2014 Annual Conference & Trade Show, visit http://www.stevens-tate.com/blog.
Stevens & Tate Marketing (http://www.stevens-tate.com) is a full service advertising agency offering Internet advertising; award-winning, on-strategy creative; integrated message development; and cost-effective media planning and execution. Stevens & Tate creates focused, targeted solutions for all its clients in senior living, medical/healthcare, business-to-business, food, grocery, retail, travel/tourism, and real estate industries.
To learn more about the speakers at Stevens & Tate Marketing, visit http://www.stevens-tate.com/speakers.cfm. To discuss specific speaking opportunities for your organization or association, contact Erin Wiech directly by calling (630) 627-5200 or via email at ewiech(at)stevens-tate(dot)com.
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Nicole Wagner Expanding Outreach to Senior Living / Aging Care Services Industry With Upcoming Speaking Event
(PRWEB) April 22, 2014
The independent authority on internet marketing, brazil.topseos.com, has reported the 10 best web design firms in Brazil in the April 2014 edition of the recommendations revealed online. Businesses searching for reputable web design firms access the recommendations at brazil.topseos.com. Each web design firm highlighted within the recommendations has been put through a thorough investigation to decide how well they perform compared to industry standards and competitors.
To view the recommendations of the top web design agencies in Brazil click here.
The main purpose of brazil.topseos.com is to identify the most trustworthy web design firms the search marketing industry has to offer. The rankings present buyers of web design services with a listing of firms which provide the best services based on the opinion of the independent authority, an independent third party, which maintains years of experience and information. The rankings are updated monthly based on the in-depth evaluation process, customer referrals, and industry research and analysis.
ABOUT brazil.topseos.com
brazil.topseos.com is an established independent research firm in Brazil focusing on the examination and recommendations of internet marketing services all around the world. The recommendations are created by the independent research team each month to showcase the top web design services based on their achievements and their rating achieved through the proprietary examination process.
Web design firms interested in being evaluated can visit:
http://topseos.news-prs.com/br/apply-for-rankings
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Top Web Design Services Ratings in Brazil Issued by brazil.topseos.com for April 2014
Column: Social media has had a tremendous impact on movie and television marketing, increasing awareness and visibility for a TV show or movie across the globe in a click a lot clicks of a button. Some of the best socialmedia teams right now on TV are the two Jimmys late-night talk hosts Jimmy Fallon andJimmy Kimmel. These two are in a constant battle for viewers and they really go at each other on social media. Their social engagement across platforms and their understanding of social heralds a new generation of savvy Hollywood stars backed by sophisticated online marketing teams that understand how to push past traditional media to build a tremendous fan base. Increasingly, stars, celebrities and their teams are using social media to extend awareness of their brands because that is what they have become online and off, driving ratings and box office as well as bigger fan bases.
These days, a performers social media footprint is strongly considered when marketers start strategizing a films campaign. Vin Diesel is the current king of social, almost entirely because of the monster presence hes built on Facebook. In the months since his emotional tribute on FB for his good friend and Fast & Furiousco-star Paul Walker who died in a car crash, Diesel has seen his Facebook presence vault from an already whopping 54M likes to 72.3M, according to RelishMix, which tracks social-media engagement by TV shows, films and performers. And in six months, his following has jumped 46%.
Unlike Kimmel and Fallon, Diesel has no team to manage his social profile. He does it entirely on his own. Vin is a very unique case in that he curates that himself and the voice is authentic and all the posts seem real because theyare real, says Michael Moses, co-president of marketing at Universal Pictures. He doesnt have a social-media team. He maintains that. He has an authentic relationship with his fans. Moses calls it a higher level of commitment and engagement.
Although marketers still rely on traditional media to launch feature films, they no longer can overlook the worldwide boost they can get when a performer with a big social media base, no matter whos managing that brand. Emma Watson has a social media team but is one of the most engaging actresses on social media, utilizing both Facebook (21.2 million fans) and Twitter (12.8 million followers).
There is no doubt her engagement with fans helped build awareness for Noah. Emma Watson has a robust social media following. She is ahead of the game. Throughout her career she has always garnered a broad fanship online, said Paramount Pictures chief marketing officer Josh Greenstein. Watson, of course, burst onto the scene with the Harry Potter movies but also chose to do the quirky Perks Of A Wallflower, an interesting choice thatopened up her fan base to a new audience. When she speaks to her fans, its authentic, said Greenstein. She is incredibly tuned in to them with honest dialogue and conversation. She has a team but really drives all of it and is incredibly involved. We also used her on the MTV social feed for a day a day s worth of her posts reached 70 million people across all MTV platforms. MTV and Paramount are both Viacom-owned. Noahs star Russell Crowe also documented his entire publicity tour on Twitter.
Also active is Selena Gomez, who is on tour promoting her new album. Her Facebook page, under the name Selena, has 58.1M followers and 19.5M Twitter followers. She just recently changed representation from CAA to WME and Brillstein. Shes posting photos and getting half a million likes just on images alone, said RelishMix CEO Marc Karzen. She is constantly engaging her fans and they love it. It is very personal and she gives them tons of behind the scenes stuff. She is totally engaging people. The share counts, the comment counts and likes are enormous. She is doing it right.
As a movie marketer, I see tremendous value in this kind of direct dialogue with fans in how it fits into our overall marketing strategy, said Greenstein, who added Paramount had a lot of help building pre-awareness and awareness on GI Joe and Hercules because of Dwayne Johnsons social-media base. He has 31.1M Facebook followers. Social media campaigns work best when they are weaved into the overall campaign, Greenstein said. Moses agreed.
Social media helped drive the surprise success ofRide Alongthanks to star Kevin Hart, who Moses said is at the cutting edge in using social media in an authentic way. We definitely benefited with (Harts social engagement) on the opening of Ride Along.It just extended and amplified those (traditional) activities in a seismic way. You can think of him as a marketing engine because he uses his own social platforms in such a dynamic way. Harts Facebook page is now up to 13.2 million likes, up 59% in six months. On his biggest day, Harts Facebook page added 110k likes. So what happened on that day, October 13? RelishMix found he made three different cell phone videos and posted them all to his page. On Twitter, Hart is now has 10.3 million followers, up 16.6% in six months. His biggest day, Valentines Day, coincided with the debut of Sonys remake of About Last Night,in which he stars.That day, Hart added 19,000 followers on Twitter, and Sony socked away a $25.6M opening weekend.
Mark Wahlberg has become another social-media powerhouse. He was star of another surprise hit,Ted, whose foul-mouthed Teddy bear character became the biggest movie character on Twitter by having a very outrageous, very tweet-able voice. The studio built out a brand for Ted from scratch, and Moses gave a lot of credit to both the writers and Wahlberg. The interesting point about Wahlberg is that he is a crossover social-media force, helping drive audiences to programs on both TV and film. We tracked both of the Wahlbergs leading up to their reality show The Wahlburgers, and what we found is the brothers cross over from film to cable broadcast which is unique, Karzen said of Mark and his brother Donnie. They are working social across both mediums in a very powerful way.
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Top Actors in Social Media And What It Means For TV & Movie Marketing
Why Local SEO Marketing For Allergist and Allergy Clinics is so important
By: Rodney Brooke
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Why Local SEO Marketing For Allergist and Allergy Clinics is so important - Video