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Stories from Clif #39;s Social Marketing Bible - 5: Baseball
Video 5 of many more to come from my Social Marketing Bible. Shot and edited by Matthew Farquhar and Joshwin Kleinhans. Check my book out at: http://www.amaz...
By: Clifton Braun
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Stories from Clif's Social Marketing Bible - 5: Baseball - Video
The latest IAB figures show that UK social media marketing spend reached $988 million last year, a 71% YoY increase. To see which platform marketers favor the DMA has released its first-ever 'social media scorecard' for which 171 marketers in the UK were asked to rate social media platforms based on campaign planning, execution and post-campaign analysis.
Out of platforms including LinkedIn, Twitter, Pinterest and Google+ it was Facebook that came top in all three of those categories followed by LinkedIn and Twitter. However, Twitter was the preferred platform for building brand awareness and LinkedIn voted top for its user-targeting features.
"For now, Facebook is the most marketing friendly platform in terms of functionality and post-campaign analysis but it will be interesting to see how this will change over the next 12 months," said Lynsey Sweales, a member of the DMA Social Media Council and CEO of SocialB UK.
"Only a handful of the marketers who took part in the survey were using image and video-based platforms such as Pinterest, Instagram, Vimeo and Snapchat, which is why the results aren't included in the scorecard."
Tags: brand marketing, social marketing, social network
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DMA (UK) poll reveals most 'marketing friendly' social network
Washington, DC (PRWEB) April 23, 2014
newBrandAnalytics, the social intelligence expert for restaurants, retailers and hoteliers, will be participating for the second year in the Mid-Atlantic Marketing Summit in Mclean, VA. Susan Ganeshan, CMO of newBrandAnalytics will be joining a panel of industry experts on Thursday, April 24 to discuss how CMOs can use social media intelligence to make strategic decisions and operational changes within their organizations.
newBrandAnalytics social intelligence offers unique value to marketing managers because it mines millions of online reviews to extract specific insights about brands at the ground level; these insights can be shared with operations teams to help improve the customer experience. Marketing teams can use the same data to ensure that customers onsite experiences are meeting or exceeding their brand expectations, going beyond traditional sentiment analysis and reputation tracking to help their businesses gain and keep market share.
Interested parties are invited to register to attend the event and encouraged to follow conversations on the Summits social channels. More information about the summit, the social media panel and the speakers can be found on the website.
What:Mid-Atlantic Marketing Summit CMO Roundtable (2:30 3:25 p.m.) Helping CMOs Become More Relevant: Using Social for Strategy, Marketing and Operations (4:20 4:40 p.m.)
The thought leadership panel brings together an expert lineup to discuss social media strategy and how marketers and individuals are using social media to enhance their marketing and operations.
When: Thursday, April 24, 2013, 2:30 4:40 p.m.
Where: Gannett USA Today headquarters 7950 Jones Branch Drive McLean, VA 22102
Who: Susan Ganeshan will be speaking during the CMO Roundtable and providing keynote remarks on social media strategy.
Panelists include: Susan Ganeshan, CMO, newBrandAnalytics Sonny Ganguly, CMO, WeddingWire You Mon Tsang, CMO, Vocus Elizabeth Shea, CEO, SpeakerBox Communications
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newBrandAnalytics CMO Susan Ganeshan to Discuss Social Media for Strategy, Marketing and Operations at the Mid ...
South Park - The Stick of Truth #15: Taco Bell the Horror of Censorship
South Park: The Stick of Truth Greetings dear travellers and be once again be very welcome to this very newest Part of our Let #39;s Play of the glorious and awe...
By: ReaDi Eraze
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South Park - The Stick of Truth #15: Taco Bell & the Horror of Censorship - Video
The internet has become permeated many areas of our lives. And now in a bid to monitor what goes in and out of their countries through this entity; many governments are coming up with laws to monitor what is going on with the internet content in their areas.
The latest is a law set to be drafted in Zambia that seeks to control "gossiping" in the country's online media.
This was reported recently by Global Voices Advocacy, a project of Global Voices Online that seeks to build a global anti-censorship network of bloggers and online activists dedicated to protecting freedom of expression online.
"The Zambian government is drafting a law intended to address online media and tackle internet abuse and cybercrime" said Information and Broadcasting Permanent Secretary Bert Mushala while on a tour of media houses in the in the Copperbelt Province, about 400 km north of the capital, Lusaka. The PS made the announcement while in the company of Information Minister Dr Joseph Katema.
Joseph Katema, Information and Broadcasting minister, on his apart said: "It's the intention of the PF government to broaden the information base to reach out to the public. Government is cognisant of the information gap, that is why we are putting policies in place that support media growth."
But Musahala, the PS in the ministry spoke about involving the media with regards to finding a solution to what was considered a problem by the government.
"There is a questionnaire that is being distributed, you will all be given to fill in before you are invited for the big indaba [national conference]," he told journalists. "We really have to address this situation."
Global Voices Advocacy goes on to further state that. "The statement from the two government officials does not come as a surprise to Zambian media observers. Since the Patriotic Front (PF) took office in 2011, there have been attempts to muzzle citizen media website such as the Zambian Watchdog and Zambia Reports." It continues by saying, "both sites have been blocked within the country on multiple occasions, and authorities have openly expressed ire towards the Watchdog. A recent article on Zambia Reports announced that the government had unblocked the two websites, allegedly due to pressure from international bodies and co-operating partners."
It is not clear how the pressure affected the government's decision, though, an anonymous source told Zambia Reports, "The warning from our international partners has been very strong so the authorities are trying to observe what will happen by unlocking the websites."
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Zambia: Zambia Govt to Draft Internet Law to Control 'Gossip' in Online Media