Mediaboss Marketing

July 11, 2012, 9:02 AM PDT

Takeaway: Editing text is tedious work. Use these two shortcuts to delete whole words instead of single characters.

Many users delete text the hard way-character by character. Fortunately, there are many editing shortcuts, and Id like to share two that transform [Backspace] and [Delete] into deleting machines.

Pressing [Backspace] deletes the characters to the left of the insertion point, one at a time. When you need to delete an entire word, press [Ctrl]+[Backspace]. This shortcut deletes text to the left of the insertion point one word at a time instead of one character at a time. For instance, to delete the last four words in a paragraph, including the ending period character, youd hold down [Ctrl] and press [Backspace] five times. (Word counts a punctuation mark as a word.)

Pressing [Delete] removes the characters to the right of the insertion point, one character at a time. To delete several characters to the right, at once, press [Ctrl]+[Delete]. This combo deletes all the characters to the right of the insertion point in the current word. For instance, to remove cut in the word shortcut, youd position the insertion point between the t and the c, and press [Ctrl]+[Delete].

What deleting shortcuts do you use?

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Two useful Word shortcuts for quickly deleting text

colorlines.com

"Drop the i-word" is a campaign to stop using the word "illegal" in the immigration discussion.

By Miranda Leitsinger, msnbc.com

Whenever I write stories about illegal immigrants, I receive complaints that I should drop the i word (which is also the name of a campaign to end the use of the term illegal when referring to illegal immigrants).

In the interest of bringing this debate into the open, we solicited a few short opinion pieces from leading voices on immigration issues. We also asked the co-editor of the AP Stylebook, a key arbiter of word usage for journalists, to share his thoughts.

And we hope you weigh in in the comment section, too. Whats your take on the phrase illegal immigrant?

Word gamesBy Mark Krikorian, executive director of the Center for Immigration Studies, a Washington think tank that supports tighter immigration controls:

Courtesy of Mark Krikorian

Mark Krikorian is the executive director of the Center for Immigration Studies, a Washington think tank that supports tighter immigration controls.

"When the facts are against you, argue the law. When the law is against you, argue the facts. When both the law and the facts are against you, pound on the table."

See the article here:
Drop the 'i' word? Debating the term 'illegal immigrant'

Spokane, WA (PRWEB) July 10, 2012

Recently Two Small Men With Big Hearts Moving Company selected Northern Cross Internet Marketing to provide all of its Website, Internet Marketing, and Search Engine Optimization needs.

Two Small Men is located in Surrey, BC and is North Americas largest independent moving network with over 40 locations across Canada and the United States, 200+ trucks, and over 200,000 customers.

Spokane is often called the biggest small town in America. Although its not unheard of for a small Spokane Business to land an international customer, it still doesnt happen every day.

Glen Buckler, CEO and Owner of Two Small Men With Big Hearts Moving, said, We selected Northern Cross Internet Marketing, LLC because of their unique strategy to internet marketing and their solid experience with moving and storage companies.

With the addition of Two Small Men With Big Hearts Moving, Northern Cross Internet Marketing, now has a customer base that runs all across Canada and the Pacific Northwest.

Northern Cross Internet Marketing, LLC helps local business owners to attract more customers and make more money. Their clients are all small business owners, who are managing local businesses, selling local products and services, to local customers.

This local emphasis is no mistake. As it turns out, local businesses selling to local customers have the most to gain from internet marketing, especially if their average life time value of a new customer is over $1,000.

That means those business owners in industries like, moving and storage, all professional services, roofers, assisted living, used cars, real estate, healthcare, etc. should seriously reconsider their internet marketing strategy.

Most of Northern Crosss clients are located in Spokane, Washington. So for business owners in the Spokane Washington area, Northern Cross can help with their Spokane SEO and Spokane Internet Marketing needs.

Excerpt from:
Small Spokane Business, Northern Cross Internet Marketing LLC, Lands Big International Customer

This article is written by a member of our expert contributor community.

Pick up any contemporary marketing book and you'd think that marketing has completed changed over the last few years. Online marketing, social marketing, conversation marketing, traditional marketing; there are so many angles, it is easy to feel like you are constantly behind the curve. So here is a back-to-basic approach that helps you focus on what you need to do to be successful.

The core of any marketing program entails only three goals lead generation, brand building, and thought leadership. You need to achieve all of these to some degree, so it is important that you understand the purpose of each marketing activity. Here is a short description of the three goals:

To make that hat trick happen, you could use any of these traditional or emerging techniques.

Event marketing:examples include exhibiting at a trade show, sponsoring a conference, or hosting a partner meeting. Although these are classic lead generation activities, I urge you to take a broader view. Think about how you can use an event to build your brand: run contests to generate fun, post infographics or give out ebooks to provide valuable information, or give away items related to your product or service. Just make sure these activities are closely associated with your brand and the image you wish to create. Hiring a magician might be good fun, but if it doesnt connect with your brand, dont do it.

I once worked at a company where the event manager hired two models to stand in our trade show booth. He brought a camera so he could take pictures of attendees with the models. We did get thousands of leads, but they were all junk. I am amazed at how many companies waste money at shows with such silly promotions. Another good idea is to secure speaking opportunities for company executives at industry events. Have them speak as experts, not as salespeople.

If they are willing to stay away from your brand, they can establish themselves as go-to people for information by sharing experiences, insightful anecdotes, or market trends. Just remember, the topic has to be related to your business. Getting hundreds of people to attend an event is worthless if the attendees cant tie the persons expertise to the companys business.

Pay-per-click advertising:examples include Google Adwords and advertising on Facebook or LinkedIn. This is a classic lead generation activity, but it can also be used to build the brand and create brand awareness. Many companies run contests or promotions using paid online advertising to get people aware of a new product or service.

Social media:examples include creating a blog, using Twitter to communicate with your ecosystem, or maintaining Facebook pages. This is one type of activity that very few companies get right. Social media channels are not usually good for lead generation. The worst abuse is sending out product messages by Twitter to followers several times a day. Its a major turnoff. Rather, these channels should be used to exhibit market expertise and highlight topics that interest your market ecosystem. Blogs are a wonderful way to tell a story in your own, unfiltered way.

Originally posted here:
How To Score A Marketing Hat Trick

Wikipedia once again is diving into Internet politics.

The free encyclopedia on Tuesday temporarily shut down access to most of its Russian-language site in protest of proposed legal action in Russia that it says would result in Internet censorship.

Visitors to ru.wikipedia.org on Tuesday saw a black censorship bar over the Wikipedia logo and a message asking them to imagine a world without free access to knowledge.

In January, Wikipedia shuttered its English sites for 24 hours in protest of anti-piracy laws that were being discussed in the U.S. Congress. That action was cited as evidence of a new wave of political power for the technology and Internet industries. Google and others joined in that protest, which essentially derailed two anti-piracy bills in the United States.

The Russian Wikipedia site compares proposed amendments to an "On Information" law to China's hyper-restrictive firewall. If implemented, the changes to the law could result in access to Wikipedia being cut off permanently, the group says.

"Lobbyists and activists who support the given amendments are claiming that they are directed exclusively against content like child pornography 'and the like,' but according to presented reports and statements, a prototype of 'The Great Firewall of China' will be created in Russia," Wikipedia says in a statement on its site, which was translated from Russian. "The practice of implementing existing Russian laws suggests a high chance of a worse scenario, in which access to Wikipedia will be denied across the country.

"Given the precedent, there's a good chance access to Wikipedia will be denied across the country."

The bills, according to news reports, would allow the government to blacklist certain websites. The aim, the government says, is to protect Internet users from harmful content like child pornography and websites that promote substance abuse.

"The Russian bill currently under discussion in parliament seeks to introduce a non-governmental Internet watchdog, which would monitor the Web for potentially harmful content and request hosting companies to restrict access to the marked pages," reports RT.com, a Russian news site that receives government funding. "If this is not done, the page would be blacklisted. The bill also has stricter provisions for parental guidance ratings for content."

The updates do not have universal support in the Russian government, the news site says. The country's information minister, for example, has "voiced doubt" about the changes, saying they would be difficult to enforce.

Originally posted here:
Wikipedia fights Russia web censorship