Mediaboss Marketing

TYSONS CORNER, Va., June 6, 2012 /PRNewswire/ --MicroStrategy Incorporated (MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that its Social Media Marketing iCommerce Summit (SMICS) will be held July 10-11 at the Amsterdam RAI International Convention Center and will run adjacent to MicroStrategy World 2012 Amsterdam.

SMICS attendees will have an exclusive opportunity to learn about innovative technologies from MicroStrategy in Social Intelligence and hear the views and experiences of industry luminaries at the cutting-edge of social media monetization. Digital strategists will share their perspectives on the future of social media and commerce, with a focus on how companies can best compete for consumer attention and relevance. Featured guest speakers include:

"MicroStrategy is excited to be hosting SMICS, the second annual summit of its kind where companies can immerse themselves in the lucrative opportunities and meaningful connections that social media networks present," said Karl-Heinz Land, Chief Evangelist and SVP Social iCommerce at MicroStrategy. "SMICS will educate companies on the value of social CRM and social commerce, present cutting-edge strategies for connecting brands to their consumers via social media, and explore how companies can set their sights on social media, social commerce and the future of television and social TV."

For more details on this event, visit http://smics2012.com, download the SMICS brochure, or follow SMICS on Twitter.

About MicroStrategy

Founded in 1989, MicroStrategy is a leading provider of enterprise software platforms for business intelligence (BI), mobile intelligence, and social intelligence applications. MicroStrategy's BI platform enables leading organizations worldwide to analyze the vast amounts of data stored across their enterprises to make better business decisions. Companies choose MicroStrategy BI for its ease-of-use, sophisticated analytics, and superior data and user scalability. MicroStrategy's mobile intelligence platform helps companies and organizations build, deploy, and maintain mobile apps across a range of solutions by embedding intelligence, transactions, and multimedia into apps. MicroStrategy's social intelligence platform includes a number of applications that help enterprises harness the power of social networks for marketing and e-commerce, as well as a suite of free consumer friendly apps that use MicroStrategy's enterprise technologies. The MicroStrategy Cloud offering combines MicroStrategy and third-party software, hardware, and services to enable rapid, cost-effective development of hosted BI, mobile, and social applications. To learn more about MicroStrategy (MSTR), visit http://www.microstrategy.com and follow us on Facebook (http://www.facebook.com/microstrategy) and Twitter (http://www.twitter.com/microstrategy).

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy Cloud, MicroStrategy Mobile, Cloud Personal, MicroStrategy Transaction Services, Wisdom, MicroStrategy Wisdom and Emma are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

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Contact:Warren Getler MicroStrategy Incorporated 703-744-6258 wgetler@microstrategy.com

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The Future of Social Commerce Sets the Agenda at MicroStrategy's 2nd Annual Social Media Marketing iCommerce Summit ...

In the past three years, the average budget spent on social media marketing has grown 133%. In an effort to transform social media from a promotion and engagement tool to one more focused on lead generation and closing, HubSpot and HootSuite have joined forces to close the loop on social media marketing efforts.

The partnership is focused on a central idea that, they should make it easier for marketers to generate, nurture, and manage leads via social media, so they can finally close the loop on their social media marketing efforts (what theyre calling closed-loop social for short).

At the heart of the partnership is an app which allows integration into the HootSuite app directory. It automatically puts HubSpot lead and keyword data into HootSuite. The beta app allows users to monitor their leads tweets in HootSuite to identify opportunities to follow up on their leads with a tweet back. Using the app to monitor their best-performing keywords in HubSpot, users can identify leads through relevant conversations.

It may sound complex in theory, but through what could be the worlds largest webinar, and a series of ebooks to go along with their closing the loop initiative, its easy to start making their partnership work for you.

Also, HootSuite will present at HubSpots three-day marketing conference in Boston running from August 27th through the 30th entitled, Inbound 2012. You can download the beta app. and take advantage of a series of educational resources by following this link. Take a look at the tools available to guide you:

* A white paper on closing the loop for social leads. Download now.

* A HootSuite University Lecture Series led by HubSpot Social Media Scientist about the Science of Social Media, Dan Zarrella. Watch today.

* The Science of Inbound Marketing A world-record breaking webinar hosted by HootSuite and HubSpot. Register here!

Ryan Holmes, CEO of HootSuite Media, Inc. comments on the sheer utility of partnering with HubSpot:

Social media spending is on the rise. We watch as companies invest significant dollars into driving marketing campaigns using social networks as the next marketing platform,

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HootSuite & HubSpot Announce Partnership to Close the Loop on Social Media Marketing

VANCOUVER, BRITISH COLUMBIA and CAMBRIDGE, MASSACHUSETTS--(Marketwire -06/06/12)- Editor's Note: There are four pictures associated with this release.

HootSuite, makers of the market-leading social media management system, have entered into a strategic partnership with HubSpot, the world's only all-in-one marketing software platform. This partnership will directly connect social media to generating, managing and nurturing leads for the first time, finally "closing the loop" on social media marketing. Joint efforts include an app integration in HootSuite's App Directory, plus educational content and presenting sponsor of HubSpot's Inbound 2012 Conference - follow hashtag #closedloopsocial for details. The companies will also join forces to break the existing Guinness World Record for world's largest webinar with The Science of Inbound Marketing July 12 at 1:00pm ET.

Click to tweet: Teaming of @HubSpot and @HootSuite finally allows marketers to use social to drive direct revenue #InboundSci http://ow.ly/biK7G.

Driving the partnership is the app integration, currently in beta, which automatically pulls HubSpot Lead and Keyword data into HootSuite providing an opportunity for social engagement with leads and those mentioning top performing keywords without leaving the HootSuite dashboard. This powerful integration breaks ground on lead management by closing the loop on social media and inbound marketing. Interested customers are encouraged to apply to participate in the beta program which will run for two weeks prior to the public launch at the end of June.

Click to tweet: Breaking: @HootSuite and @HubSpot tie social to lead gen with first lead-focused social app #closedloopsocial http://ow.ly/bhtgU.

Be part of marketing history: The World's Largest Webinar

HootSuite will also co-host HubSpot's 2012 World's Largest Webinar, going after the Guinness Record of 31,000 registrants set by HubSpot in 2011. All marketers are invited to be part of marketing history by registering for The Science of Inbound Marketing, taking place on July 12 at 1:00pm EST. and hosted by HubSpot's Social Media Scientist, Dan Zarrella, and HootSuite's VP of Marketing, Ben Watson. Together, the two companies will demonstrate the important role real data, facts and science play in inbound marketing. Follow hashtag #InboundSci for the latest on this groundbreaking webinar event.

"Social media spending is on the rise. We watch as companies invest significant dollars into driving marketing campaigns using social networks as the next marketing platform," says Ryan Holmes, CEO of HootSuite Media, Inc. "Through this partnership, the professional marketer can finally follow up with social media leads, nurture relationships in real time, and close deals easier than ever before."

"We built HubSpot software to make marketing easier, and then expanded it by launching the world's largest marketing software marketplace just under a year ago," said Brian Halligan, CEO of HubSpot, the all-in-one marketing software provider. "Of 60+ apps we've seen, HootSuite is building one of the most exciting. Plugging social media management into HubSpot's end-to-end marketing software makes social accountable for generating leads, customers and true ROI."

HootSuite Goes Big at HubSpot's Inbound 2012 Conference

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HootSuite & HubSpot Announce Partnership to Close the Loop on Social Marketing & Lead Management #ClosedLoopSocial

Members of Congress have sided with the media to blast a new Labor Department policy that tightens control over the distribution of employment data, saying the new rules threaten press freedom and raise concerns of possible Big Brother government interference.

The policy an attempt to improve data cybersecurity would prohibit news organizations from using their own computers and telephone lines when filing stories about embargoed unemployment numbers and consumer prices from the Labor Department's Bureau of Labor Statistics. Instead, news organizations will be required to use only government-owned software and hardware.

The department currently gives journalists gathered in lockdown rooms the data a half-hour early, allowing reporters time to compile stories that can be published simultaneously when the information is officially released.

The Labor Department says the new policy is necessary to ensure that sensitive government information doesnt leak ahead of the embargoes. Early access to this data, even if just by a few seconds, can allow traders to unfairly manipulate markets and reap millions of dollars.

Media groups say theyve long supported government procedures to guard against leaks. But at a House Oversight and Government Reform Committee hearing on the matter Wednesday, they said the impending new rules go much too far, would trample First Amendment rights, reduce government transparency and increase not lower threats to market volatility.

The media takes government interference with its work product very seriously. So does the Constitution, Lucy Dalglish, executive director of the Reporters Committee for Freedom of the Press, told the panel.

Daniel Moss, Bloomberg News executive editor for economics and international government, complained the policy would give the government unfettered access to reporters notes and drafts.

No administration anywhere should have access to a reporters thoughts, drafts or notes as a condition for covering the news, let alone news of such importance, he said.

Mr. Moss also said the policy threatens national security because the transmission of data would shift away from secure, dedicated lines operated by news outlets to the less-secure Internet, a potentially catastrophic scenario.

Bloomberg and three other news-gathering organizations the Associated Press and Dow Jones and Reuters have requested a meeting with the White House to voice their opposition to the pending policy change.

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Media, lawmakers balk at new labor-news rules

LONGUEUIL, QUEBEC--(Marketwire -06/07/12)- On July 25 and 26, 2012, Canadian media are invited to NASA's Johnson Space Center where Canadian Space Agency (CSA) Astronaut Chris Hadfield is preparing for his upcoming mission to the International Space Station (ISS).

These media days are a unique opportunity for members of the media to acquire footage of Hadfield in training and to conduct one-on-one interviews prior to his mission, which is set to launch in December 2012.

Places are limited and subject to NASA's accreditation approval. Interested media must contact the CSA Media Relations Office in order to begin the NASA accreditation process. The required information must be sent to CSA by end of day, June 26, 2012. (Note:Each member of the media crews will have to fill out a form for accreditation and provide a PDF of their passport).

Schedule(i): July 25 - Day 1

Neutral Buoyancy Laboratory (NBL)

Mission Control

July 26 - Day 2

Training/simulation sessions

ISS real size mock-ups

(i)More details will be available soon. Please note that one-on-one interviews will most probably be done after hours (past 5:00 p.m.) and the location for these interviews is to be confirmed.

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Media Advisory: Media Days at NASA's Johnson Space Centre with Canadian Astronaut Chris Hadfield