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Web Marketing Results - TCC Testimonial @ SEO TWIST
http://seotwist.com/portfolio - SEO Marketing company, SEO TWIST, interview Steve Cochrane from TCC (The corporate Centre) Canada: the largest business centre organization in the National Capital...
By: MyCityTwist
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Web Marketing Results - TCC Testimonial @ SEO TWIST - Video
Pittsburgh Internet Marketing Pittsburgh Internet Marketing Basics Website Internet Marketing
http://thepittsburghseo.com/pittsburgh-local-seo-marketing/ Pittsburgh Internet Marketing is explained. Internet marketing is similar to other forms of marketing in many ways. All good marketing...
By: Richard Massafra
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Pittsburgh Internet Marketing Pittsburgh Internet Marketing Basics Website Internet Marketing - Video
More and more companies include content creation as part of their marketing strategies. They do it for SEO purposes, or because they have read 2014 is the year of content marketing, or simply because they truly believe that content is the king.
Your competition is probably running their own blog or/and is doing some other kind of content marketing already. You probablyfeel like you must createsome sort of content, even though you have no idea where to start.
But what if you had no time/no resources/no skills to produce the kind and the amount of content that youd like to present?
You can outsource it.
For me, outsourcing any kind of content creation to someone from outside the company used to seem like taking the easy way out. You know, you hire aprowho will produce the entire content for you. Theywill deliver one of the best pieces youve ever read. But still, it wont be a result of your work. So its like going with a shortcut, isnt it?
Not at all.
It took me a whileto understand that as long as you are honest and want to produce quality content for your audiencetheres nothing wrong with it.Additionally,outsourcing content creation can bring you the quality you might be looking for. You still need to have a clear vision of what content you want to publish (and why you want to do it) thenpick the best writers to make sure they present your vision perfectly.
Besides, nothing stops you from writing content yourself whenever you have time. You can run your personal blog or publish your own thoughts on your companys blog. Its simple as that.
I believe there are certain circumstances under which outsourcing makes more sense than remaining responsible for content creation. Here are some of them:
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6 Reasons Why Outsourcing Content Creation Isnt a Bad Idea by @krystianwlr
Blocked in China, Internet censorship
Have you ever heard about internet censorship in China? If you are going to travel in China, please DO check out this video to know about the websites that are blocked in China. FB CEO Mark...
By: Learn Chinese with Meggie Liao
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Blocked in China, Internet censorship - Video
Your customers are growing tired of all the marketing being thrown their way on social media, says analyst Kim Celestre
Less than half of the audience here at ThinkLA's Social Media breakfast raised their hands when they were asked if they find marketing useful in their personal lives.
That's not exactly a ringing endorsement from the hundreds of marketers, advertisers and other media professionals who filled this seaside banquet hall.
What many here know and fewer will readily admit is that most marketing is junk. That truth persists with little regard for differences in medium, format, audience or data.
As the old and oft-repeated saying goes: half of all the effort and money spent on advertising is wasted, they just don't know which half.
Social media doesn't change that scenario so much as it amplifies what out-of-control junk marketing looks like. Any marketing that fails to provide value to a consumer is junk and there's a lot of it making the rounds on social media.
"The reality is most of us don't listen because the message doesn't pertain to us," says Kim Celestre, senior analyst at Forrester. "The fact is, your audience is getting impatient with the marketing you're putting out there."
Affluent, always-connected consumers may be some of the most valuable targets for marketers, but they're also especially good at ignoring advertising, she adds.
Celestre encourages brands to embrace "utility marketing" marketing that their customers can use. "You need to demonstrate your brand promise and not just talk about it," she says.
[Related: 5 Ways to Improve Your Social Media Campaigns ]
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How to Make Sure Your Social Marketing Isn't 'Junk'