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Australia is a "hyper-connected society'' and has adapted quickly to new technologies, says visiting expert Brian Solis. Picture: Thinkstock Source: Supplied

SOME business executives still believe social media is a "fad'' and fail to take it seriously, a visiting global expert says.

Brian Solis, principal at Altimeter Group, a research-based advisory firm in the US, is in Australia for the Telstra Digital Summit in Melbourne and said more businesses needed to sit up and pay attention to the rapid evolution of social networking or they'll be left behind.

"I still get into conversations where executives at organisations don't see the value of any of this technology because it's just a fad,'' he said.

"Consumers' expectations are changing simply because technology is empowering them to get information when they want it and how they want it.

"Businesses are going to have to pay attention to that.''

"Australians do embrace technology faster than others,'' he said.

"You find ways to implement it in terms of personal relationships, productivity and connectivity faster than others.''

Mr Solis said digital consumers, who get most of their information from the internet, would become completely reliant on interaction online with companies rather than on the phone or in person.

"They have no interest in going through the jungles of call centres,'' he said.

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Executives view social media as 'fad'

Social media agency, fishbat, Inc., weighs in on the launch of RallyPoint, a military-only Social Media Networking Site.

Bohemia, NY (PRWEB) November 20, 2012

According to [Hispanic Business, RallyPoint, having fully launched on Veterans Day of this year, is a social networking site in the same vein as LinkedIn that can help military personal with their career advancement. RallyPoint is the brainchild of Yinon Weiss and Aaron Kletzing, who met as Army officers in Iraq.

The article reports that RallyPoint keeps its users restricted to members of the Army, Marines, Air Force, Coast Guard and Navy by verifying military e-mail addresses when they sign up. In addition, the website allows members to network through areas of expertise and to track one anothers career progressions. It also includes a page called the RallyPoint Universe which is a screen that links every unit in the U.S. Military. It allows members to see which units their contacts are associated with, as well as where they have served, reports the article.

Sida Li, Vice President of Internal Operations at social media agency, [fishbat, Inc., commented on the launch of RallyPoint saying, Communication has always been a necessity in the military. He continued, The launch of this site also has the potential of aiding those who are about to leave service or current veterans who may be struggling.

fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image. Fishbat is accepting donations for [Lend a Fin! in its effort to help victims of Hurricane Sandy .

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Scott Darrohn fishbat 855-347-4228 Email Information

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Social Media Marketing Agency, fishbat, Inc., Comments on the Launch of Military-Only Social Media Networking Site

NEW YORK--(BUSINESS WIRE)--

In 2012, 72 percent of European online consumers (ages 18 and older) are social health users*. According to the new Cybercitizen Health Europe 2012 study from healthcare market research and advisory firm Manhattan Research, 44 percent of European online consumers used social networking websites for health, 33 percent read or posted patient testimonials and 34 percent used health ratings or reviews. The study surveyed 3,020 consumers (ages 18 and older) in France, Germany, Italy, Spain, and the United Kingdom online in October 2012, on their use of digital media and technology for health and its influence on treatment and product decisions.

Additionally, the study found that adoption of social media for health varies by country. For example, compared with the other surveyed countries online consumers in Spain and Italy are most likely to use Facebook for health, while health ratings and reviews see strongest adoption in Germany.

Social health users by country (percent is among those who are online in each country):

A large share of EU consumers is accessing health information from social feeds, said Principal Analyst Christina Anthogalidis. Although dedicated health communities have been struggling for consumer participation for years, health threads on general platforms are finally driving the adoption of social health feeds. We believe this finding is pointing at a significant shift in the EU online health content market.

*Social health users have conducted any of the following activities online for health within the past 12 months: used a community, group or social networking website, or conducted any social-related activity online such as reading or posting on health blogs, message boards or health ratings websites.

Cybercitizen HealthEurope 2012 Webinar

Principal Analyst Christina Anthogalidis presents this recorded webinar with additional findings from the study for those interested in learning more about Cybercitizen Health Europe. Visit http://www.manhattanresearch.com/News-and-Events/Events/cybercitizen-health-europe-webinar to access the webinar or email sales@manhattanresearch.com.

About Cybercitizen HealthEurope 2012

Cybercitizen Health Europe is Manhattan Researchs market research study and syndicated advisory service benchmarking how consumers in the France, Germany, Italy, Spain, and the United Kingdom use the Internet, digital media, mobile devices and other technologies for health. The data can be segmented across a variety of key therapeutic audiences, including diagnosed patients, patients on Rx, caregivers and info seekers.

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New Study Shows 72 Percent of European Online Consumers are Social Health Users

New Delhi, Nov 19 (IANS) Celebrity photographer Dabboo Ratnani feels that social networking and digital photography is a boon for youngsters who want to pursue photography as a career.

"I think the youth today is very excited about photography and social networking sites play a very important role in encouraging them. Another huge plus is digital photography. Earlier, people used to find it a very expensive hobby," Ratnani told IANS.

"I get so many random messages and calls on my phone, Twitter and Facebook account from many people who are enthusiastic about photography," he added.

The 40yearold was here to launch the Canon PhotoMarathon India, a competition that gave youngsters a chance to win and attend a photography workshop in Hungary.

Talking about his passion for photography, Ratnani said he bought his first SLR camera without knowing it would become his profession one day.

"Initially, when I bought my first SLR camera, I thought it was just another gizmo. But one thing led to the other and became my profession. For me, when I started photography during school picnics, I used to be the only one with a camera. None of my friends came with it," he said.

Asked if the passion for photography should come from within, he said: "You will be consistent and excited if it comes from within."

The photographer is also known for his annual Dabboo Ratnani Calendar that captures celebrated actors.

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Social networking sites boon for wannabe photographers

19 November 2012 Last updated at 07:46 ET

The founder of anti-virus software maker McAfee has gone on the run in Belize following a police investigation into the murder of his neighbour.

Protesting his innocence, Mr McAfee said via his blog that he had gone into hiding following police "harassment".

Belize police said Mr McAfee was a "person of interest" in the murder of Florida businessman Gregory Faull.

The authorities said they wanted to talk to him to help investigate the circumstances surrounding the death.

Mr Faull was found dead of a single gunshot to the head on 11 November. His Belize home sits next to the compound Mr McAfee maintains, on a tropical island. Mr Faull is known to have had a long-running row with Mr McAfee about the multi-millionaire fugitive's dogs.

On his blog, Mr McAfee said he was writing to publicise the treatment he had received at the hands of the police in Belize. Mr McAfee said he had nothing to do with the death of Mr Faull. Belize police said he should come forward to help them track down the killer.

Mr McAfee said he was hiding so he could keep an eye on his home and what the police did to investigate Mr Faull's death.

To go unnoticed, Mr McAfee revealed that he had changed his appearance by dying his hair and beard, stuck chewed bubble gum to his upper gums to fatten his face and stained his teeth.

He said he took these steps so he could stay close to his Belize home and conduct his own investigation into Mr Faull's death, adding that he had little faith that the island's police would find the murderer.

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Fugitive McAfee blogs on the run