Mediaboss Marketing

RAGU (rah-GOO)

This staple of the Bologna region of Northern Italy is an excellent meat sauce served on pasta. It means “to stimulate the appetite.”

RAGU ALLA BOLOGNESE

1/4 cup butter
2 tablespoons olive oil
1 medium onion, chopped fine
1 carrot, chopped fine
1 celery stalk, chopped fine
1/4 pound bacon or pancetta
1 1/2 pounds ground veal
Salt & pepper to taste
1 cup dry white wine
28 ounces canned, crushed tomatoes
1/2 cup milk

  Melt butter with oil. Add onion, carrot, celery and bacon. Sauté over medium heat until lightly browned. Add veal. Cook and stir until meat is no longer pink. Season with salt and pepper. Increase heat and stir in wine. Cook until wine

has evaporated. Press tomatoes through food mill or sieve, to remove seeds. Stir into veal mixture. Cover and reduce heat. Simmer 1 to 1-1/2 hours or until sauce reaches a medium-thick consistency. Add milk and cook 5 minutes longer. Makes 2-1/2 to 3 cups of sauce.

— JIM HILLIBISH

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WISE TO THE WORD: Ragu

DURANGO, Colo.--(BUSINESS WIRE)--

Directory Plus, a regional directory publisher serving Southern Colorado and New Mexico, announced a new venture with SonicSEO.com today to offer complete Internet marketing services to its business directory advertisers. Through SonicSEO.com, Directory Plus will provide its clients with the opportunity to not only have a strong presence to target consumers in local business directories, but a strong presence to target consumers online.

As the Internet continues to permeate the fabric of day-to-day living, local businesses need to adapt their marketing strategy to target this highly engaged, tech-savvy audience. By adding Internet marketing solutions such as Web design, search engine optimization and social media marketing to its suite of effective inbound marketing services, Directory Plus believes that its clients will reap the benefit of an even stronger ROI.

“We saw a need to expand the marketing solutions we offered in the communities we serve,” said Ric Romero, director of sales at Directory Plus. “While local directories provide a great opportunity for businesses to reach out to the community, there is an increasing segment of the population that relies on the Internet for this information. Businesses need to adapt their marketing to reach as broad a segment of their target audience as possible. We believe that the combined force of local directory advertising and Internet marketing powered by SonicSEO.com is the strong solution businesses need to stay competitive in today’s culture.”

SonicSEO.com has been providing Internet marketing solutions since 1998. Its services include search engine optimization (SEO), social media marketing, Web design, ecommerce solutions and more.

According to Arvind Raichur, president and founder of SonicSEO.com, “We are very excited about this opportunity to be the sole provider of Internet marketing solutions for Directory Plus. We believe the most effective marketing is getting in front of people who are already looking for a product or service: people are looking in directories and they’re looking online. This is a great opportunity, and we are thrilled to help the communities served by Directory Plus expand their marketing efforts with targeted online solutions.”

About Directory Plus

Since 1983 Directory Plus has published regional directories and local phone books in Southwestern Colorado and throughout the state of New Mexico. These products provide the most complete, accurate and up-to-date resource for the community they serve.

About SonicSEO.com

SonicSEO.com is a 14-year-old Internet marketing company located in Albuquerque, N.M. Their services include search engine optimization (SEO), social media marketing, Web design, ecommerce solutions and more. SonicSEO.com has provided Internet marketing services to over 4,000 clients throughout the United States and Canada, helping businesses with sites as small as 10 pages to as large as 1,000,000 pages effectively market themselves online. For the past two years, SonicSEO.com has been voted one of the Best Places to Work in New Mexico and is proud to be ranked the Top Web Design Firm in New Mexico by the New Mexico Business Weekly.

Continued here:
Directory Plus Teams Up with SonicSEO.com to Provide Complete Inbound Marketing Services to Local Businesses

NEW BRUNSWICK, N.J.--(BUSINESS WIRE)--

The Rutgers University Center for Management Development (CMD) announced today that there are still seats available for the Social Media Marketing course in its Mini-MBA program that is teaching local businesses how to make money online. This innovative executive education program is a deep dive into social media marketing strategy and provides practical, hands-on social media training to improve business results.

This certificate program is designed for executives or teams of professionals working in marketing, advertising, branding, communications or sales that want to gain practical skills through the use of the latest social media technology. It is also appropriate for individuals seeking to employ social media to further their individual careers.

“Many businesses are quick to setup Facebook, LinkedIn, Twitter and YouTube accounts, but few understand how to use them strategically to drive ROI,” said Eric Greenberg, Director, Marketing Programs, CMD, Rutgers, The State University of New Jersey. “Executives and small business owners will leave the program with the knowledge and skills to generate profits from their social media programs.”

To accommodate a variety of schedules, the Social Media Marketing Mini-MBA will be available either in a one-week accelerated format or a nine-week evening class that will cover the same curriculum but in a format that will fit around regular work hours. The next opportunities to be part of this exceptional program:

The evening Social Media Marketing course will be held at the New Brunswick NJ campus every Wednesday evening from 6-9:30 p.m. from February 22 to April 18.

The accelerated Social Media Marketing course will be held at the New Brunswick campus from 9 a.m. to 4:30 p.m., Monday to Friday, March 19 to 23.

The cost of the Rutgers Mini-MBA: Social Media Marketing course is $4,995, which includes all instructional materials on a pre-loaded Apple iPad 2 and fees. The Rutgers Mini MBA Program may qualify for corporate tuition reimbursement. For those interested in academic graduate credit, a 3-credit course waiver is available for an MBA.

This program has been approved by the New Jersey Department of Labor for workforce training grants. Funding may be available for those receiving unemployment benefits. Rutgers CMD’s channel on YouTube features former students discussing the program, including Diana Candela, an Account Manager at CISCO Systems, who discusses how she is translating what she has learned in the Rutgers Mini-MBA Social Media Marketing course into business and professional success.

About Rutgers Center for Management Development

Founded in 1947, Rutgers CMD provides management and leadership training for professionals in business and human resources. Instructors are Rutgers faculty members from the Rutgers Business School-Newark and New Brunswick, and the School of Management and Labor Relations, as well as industry experts. Programs bring practitioners from different organizations and industries together in a diverse learning environment designed to develop skills and enhance knowledge through a combination of expert class instruction and peer interaction.

For general information inquiries and registration, please contact Peter Methot, Rutgers CMD Program Manager at 732-640-1853 or email at peter.methot@cmd.rutgers.edu or go online to the Center for Management Development.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50170594&lang=en

MULTIMEDIA AVAILABLE:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50170594&lang=en

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Social Media Marketing Course at Rutgers University is Teaching Local Businesses How to Make Money Online

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Philly Newspapers Cutting More Jobs, Drawing Protests Over Censorship Claims

MAINZ, GERMANY--(Marketwire -02/16/12)- MBC Group has been a leader in broadcast technology and innovation in the MENA region, having made the transition to an entirely tapeless environment with file-based workflows in its programming area in 2010. BFE has worked with MBC Group as their partner of choice throughout the tapeless conversion and also helped plan for the transition from SD to HD. BFE also assisted in defining the new workflows, processes and requirements for the centralized MAM.

Dalet Media Life was selected as the programming MAM for the group's ten TV channels after a rigorous RFP evaluation process that included an on-site proof of concept at MBC's Dubai headquarters. Dalet Media Life includes an open, robust and flexible asset management platform that unifies disparate systems into an integrated workflow that streamlines program preparation and facilitates content delivery to broadcast and other distribution outlets. At MBC Dalet will integrate with several systems including Harris Broadcast Master for scheduling and SGL for archiving.

"The openness of the Dalet solution was a very important aspect of this project," says Jürgen Loos, Director of Sales for BFE, "Dalet Media Life acts as the structural "glue" between different systems to create a truly seamless workflow with metadata management throughout the entire production and broadcast chain."

The Dalet MAM platform tracks media, metadata and essences throughout their lifecycle. Assets can be readily searched and retrieved. Even content from archives can easily be restored to production use. Media Life also has fully integrated, task-specific tools that improve productivity throughout the digital production chain. These include tools for content manipulation and program prep, such as ingest, QC, subtitling, and captioning.

About MBC Group
The Middle East Broadcasting Center (MBC) Group, headquartered in Dubai, is the first free-to-air satellite broadcasting company in the Arab World. MBC broadcasts 10 TV channels via satellite, creates several radio programs and boasts a broad online and digital presence. With more than 1,500 staff members worldwide, MBC reaches more than 150 million Arabic speakers in the MENA region and around the world.

About BFE Studio und Medien Systeme
BFE is one of Europe's leading suppliers of broadcast turnkey solutions and media systems. Around 250 employees work in specialized fields such as software engineering, electronics, mechanics, joinery, assembly and quality control. BFE also provides services such as project planning, process and requirements analysis, workflow design, IT system design, installation, commissioning, training and support. By combining audio and video technology with innovative, IT-based solutions, BFE turns customers' requirements into tailor-made systems such as TV and radio studios, transmission lines, editing and archiving systems, OB vans and other media technology applications.

About Dalet
Dalet solutions enable broadcasters and media professionals to create, manage, and distribute content to both traditional and new media channels, including interactive TV, the Web, and mobile networks. Dalet combines, into a single system, a robust and proven Asset Management platform with advanced metadata capabilities, a configurable workflow engine, and a comprehensive set of purpose-built creative and production tools. This integrated and open environment enables end-to-end management of the entire News and Sport and Program content chain for Radio and TV, and allows users to effect significant improvements in efficiency, and to maximize the use and value of their assets. Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet is a registered trademark of Dalet Digital Media Systems. All other trademarks and products mentioned herein belong to their respective owners.

BFE Studio und Medien Systeme GmbH
Jürgen Loos, Director of Sales
Phone: +49 6131 946 120
e-mail: jloos@bfe.tv
An der Fahrt 1
55124 Mainz
http://www.bfe.tv

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MBC Group Selects Dalet Media Life as Programming MAM Solution With BFE as Integrator