Mediaboss Marketing

PALO ALTO, Calif., Feb. 24, 2012 /PRNewswire/ -- CloudTC, a software innovator in business applications and IP telephony, today announced that TMC, a global, integrated media company, has named the Glass 1000 smart IP phone as a recipient of the 2011 INTERNET TELEPHONY Product of the Year Award, published in the current  issue of INTERNET TELEPHONY magazine, (www.itmag.com).  

"We are very excited that INTERNET TELEPHONY has recognized the Glass 1000 smart IP phone with the Product of the Year Award," said Anthony Gioeli, CloudTC CEO. "This is the latest validation by the industry for a product that is changing the way businesses communicate."

The Android-based CloudTC Glass 1000 IP phone has been acclaimed by thought leaders in the industry and has achieved interoperability with leading infrastructure vendors representing over 50 percent of the IP communications marketplace. CloudTC is now shipping mass-produced phones to customers in Europe, Asia, and North America. Infrastructure vendors, OEMs, systems integrators, and VoIP service providers have enthusiastically embraced Glass because of the benefits of requiring less time to market, lower investment in R&D, and ability to customize phone features as well as application suites for business users. Because the Glass platform runs on the Android OS, it offers application providers the benefits of an open development environment, flexibility and scalability, and the ability to integrate their applications with unique calling features and a large user screen.

"I am happy to grant CloudTC with a Product of the Year Award. The editors of INTERNET TELEPHONY have verified that the Glass 1000 smart IP phone displays quality and innovation plus provides real solutions in the marketplace," stated Rich Tehrani, CEO, TMC. "I would like to congratulate the entire team at CloudTC for their commitment to advancing IP communication technologies."

2011 Product of the Year winners are published in the January/February 2012 issue of INTERNET TELEPHONY magazine, (www.itmag.com). INTERNET TELEPHONY has been the authority in IP communication since 1998™. For more information about TMC, please visit http://www.tmcnet.com.

To learn more about how CloudTC and Glass can benefit your business, arrange a meeting with company representatives by contacting info@cloudtc.com or +1 (650) 238–5203.

About CloudTC

CloudTC is a leading software innovator in business applications and IP telephony, enabling powerful business communication products. CloudTC develops and manufactures Android-based VoIP phones for business on the Glass platform, delivering the first truly smart IP phone.  Glass, the next-generation hardware, software and cloud-based application, is also available for licensing to phone and PBX manufacturers under their own brands.  For more information, visit http://www.cloudtc.com or email info@cloudtc.com. CloudTC is located at 1032 Elwell Court, Suite 222, Palo Alto, CA  94303.  Telephone: +1 (650) 238–5203. Follow us on Twitter, Facebook and LinkedIn.

About INTERNET TELEPHONY magazine

INTERNET TELEPHONY has been the IP Communications Authority since 1998™. Beginning with the first issue in February of 1998, INTERNET TELEPHONY magazine has been providing unbiased views of the complicated converged communications space.  For more information, please visit http://www.itmag.com.

About TMC

TMC is a global, integrated media company that helps clients build communities in print, in person, and online.  TMC publishes the Customer Interaction Solutions, INTERNET TELEPHONY, Next Gen Mobility and Cloud Computing (formerly InfoTECH Spotlight) magazines.  TMCnet.com, which is read by two million unique visitors each month, is the leading source of news and articles for the communications and technology industries. TMC is the producer of ITEXPO, the world's leading B2B communications event.  In addition, TMC runs multiple industry events: 4G Wireless Evolution; M2M Evolution; Cloud Communications Expo; SIP Tutorial 2.0:Bringing SIP to the Web; Business Video Expo; Regulatory 2.0 Workshop; DevCon5; HTML5 Summit; CVx; AstriCon; StartupCamp; MSPAlliance MSPWorld and more. Visit TMC Events for a complete listing and further information.

For more information about TMC, visit http://www.tmcnet.com.  

Media Contact:
Michael Doherty
(831) 359-8508
press@cloudtc.com

TMC Contact:
Jan Pierret
Marketing Manager
203-852-6800, ext. 228
jpierret@tmcnet.com

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CloudTC Receives 2011 INTERNET TELEPHONY Product of the Year Award

SYDNEY, AUSTRALIA--(Marketwire -02/23/12)- Millions of Australians lost Internet connectivity for nearly an hour on Thursday, when Telstra's Internet services failed due to router hardware failure. ISP Dodo stated, "...a minor hardware failure on one of the routers... has caused some big issues between ourselves and Telstra and had a flow on effect to others which it absolutely shouldn't have," said Dodo CEO, Larry Kestelman. Fixed-line and mobile Internet connections were affected, as well as 3 million BigPond mail, and Next G mobile services customers.

FatPipe Networks™, the inventor and multiple patents holder of Wide Area Network (WAN) redundancy, security, and optimization products, specializes in providing solutions that transcend Internet and other Wide Area Network (WAN) failures to maintain business continuity. FatPipe products aggregate multiple data lines of any speed and combination (DSL, Cable, E1, DS3, 3/4G, satellite, MPLS, etc.) from multiple ISPs to achieve the highest level of Internet/WAN resiliency and redundancy. FatPipe automatically, intelligently and seamlessly fails over lines and sessions when ISPs, physical lines or components unexpectedly fail, without BGP. FatPipe also increases bandwidth for end users by aggregating multiple lines of similar or disparate speeds, as well as higher levels of security with its patented SmartDNS and MPSec technologies.

"Businesses cannot afford to lose their Internet connectivity due to intermittent and unpredictable ISP failures," said CEO of FatPipe Networks, Ragula Bhaskar, Ph.D. "Line failure can cost companies from $4500 - $400,000 an hour depending on the business vertical. Customers who implement FatPipe enjoy automatic failover. If one line -- such as Telstra -- goes down, the alternate ISP will continue to failover the traffic and failover VPN, VoIP and Thin Client without losing connectivity or sessions."

Email, cloud computing, CRM, and remote access computing are all popular web-based tools that need to be up at all times as well as secure.

FatPipe is also the only company that provides multiline WAN Optimization, which increases effective bandwidth between 4 - 10 times by accelerating traffic over multiple lines using compression, caching, Quality of Service (QoS), and deduplication techniques. FatPipe's Internet redundancy, optimization, and security technologies create highly resilient, secure and efficient networks for its customers.

About FatPipe Networks
FatPipe Networks, a U.S. based company, is the inventor and multiple patents holder (8 patents and 150 claims) of technology that provides the highest levels of Internet/Wide Area Network (WAN) reliability, fault tolerance, redundancy, security and acceleration. FatPipe's line of products covers an array of features and benefits for companies that run mission critical Internet/WAN applications over any type of network infrastructure, including data centers and disaster recovery sites. Customer benefits include up to seven-nines WAN redundancy, reliability, and speed; dynamic load balancing, WAN optimization, and additional security, including UTM services, and IPSec capabilities. For more information, please visit: http://www.fatpipeinc.com.

FatPipe Networks™, MPVPN™, IPVPN™, and SPAM POLICE™ are trademarks of FatPipe Networks in the U.S. and other countries. All other trademarks and registered trademarks are property of their respective owners. FatPipe owns the following US Patents: No. 6,493,341; No. 6,253,247; No. 6,295,276; No. 6,775,235, No. 7,269,143, 7,406,048, 7,877,510, and No. 7,444,506.

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FatPipe Addresses the Need for Internet Redundancy and Business Continuity After Internet Service Fails Across Australia

NEW YORK, NY--(Marketwire -02/24/12)- After a strong start to 2012, Chinese internet stocks have lagged the market of late as disappointing quarterly earnings results have soured investor optimism on the sector. Despite being up more than 2 percent over the last month, TickerSpy's Chinese Internet Stocks index (CHDOT) lags the S&P 500 by roughly 1.3 percent. The Paragon Report examines investing opportunities in China's Internet Sector and provides equity research on Renren, Inc. (NYSE: RENN - News) and Baidu, Inc. (NASDAQ: BIDU - News). Access to the full company reports can be found at:

http://www.paragonreport.com/RENN

http://www.paragonreport.com/BIDU

While higher costs have compressed margins, revenues throughout the industry continue to skyrocket. Ad revenue from China's online video sites surged 99.9% to 6.27 billion yuan in 2011 and is expected to exceed 12.6 billion yuan this year, according to iResearch. Meanwhile, mobile internet in China continues to attract more users. According to Analysys International, revenues from China's mobile Internet services amounted to 86.22 billion yuan in 2011 and the market had 431 million users as of the end of last year.

Online gaming is becoming a significant growth driver in the Chinese internet sector. Analysys International says that from China's online gaming market grew 8.3% quarter on quarter and 28.5% year on year to 10.29 billion yuan in Q4 2011. The number of browser game players in China is expected to grow 36.4% to 75 million in 2012 before reaching 97.5 million by the end of 2014, Analysys International predicts.

The Paragon Report provides investors with an excellent first step in their due diligence by providing daily trading ideas, and consolidating the public information available on them. For more investment research on China's Internet Sector register with at http://www.paragonreport.com and get exclusive access to our numerous stock reports and industry newsletters.

Last week Baidu reported that its latest quarterly profit rose 77 percent over a year earlier as customer numbers and spending per customer rose. Baidu has a 78.3 percent share of China's search engine market, according to Analysys International, a research firm in Beijing. China's mobile Internet market is growing at an "astonishing pace," Chief Executive Officer Robin Li said on a conference call today. Baidu will step up efforts in generating sales from mobile services, which make up a small percentage of revenue at present, Li said.

Renren is set to post quarterly earnings on March 8th. Renren Inc. is a social networking Internet platform in China. Renren generates revenues from online advertising and Internet value-added services (IVAS).

The Paragon Report has not been compensated by any of the above-mentioned publicly traded companies. Paragon Report is compensated by other third party organizations for advertising services. We act as an independent research portal and are aware that all investment entails inherent risks. Please view the full disclaimer at http://www.paragonreport.com/disclaimer

Excerpt from:
Mobile Internet to Drive Renren and Baidu Going Forward

PHOTO CALL: Tracie Bennett Stars as Judy Garland in End of the Rainbow

By Matthew Blank
23 Feb 2012

Judy Garland's final days will play out at the Belasco Theatre when the hit End Of The Rainbow makes its Broadway debut there March 19, 2012. Michael Cumpsty, Tom Pelphrey and Jay Russell will join Olivier Award nominee Tracie Bennett.

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As previously reported, Bennett, who earned an Olivier Award nomination for her portrayal of Garland in the final year of her life, will repeat her performance for American audiences. Peter Quilter's music-filled drama will officially open at the Belasco April 2, 2012, under the direction of Tony Award-winning La Cage aux Folles director Terry Johnson.

Joining Bennett will be Cumpsty (The Constant Wife, Democracy) as Garland's accompanist, Anthony, with Emmy winner Pelphrey ("Guiding Light") as her husband, Mickey Deans, and Russell (Our Town, The Play What I Wrote) in a variety of roles.

Lee Dean, Laurence Myers, Jenny Topper and Joey Parnes produce End of the Rainbow. Prior to their Broadway arrival, the American cast of End of the Rainbow will first play Minneapolis’s Guthrie Theater Jan. 28-March 11, 2012.

According to the producers, "End of the Rainbow is set in December 1968 and Judy Garland is about to make her comeback... again. In a London hotel room preparing for a series of concerts, with both her new young fiancé and her adoring accompanist, Garland struggles to get 'beyond the rainbow' with her signature cocktail of talent, tenacity, and razor-sharp wit. This savagely funny drama offers unique insight into the inner conflict that inspired and consumed one of the most beloved figures in American popular culture. End of the Rainbow features some of Garland’s most memorable songs, performed with the show-stopping gusto for which she will always be remembered."

Bennett previously worked with Johnson in the London revival of La Cage aux Folles. She earned Olivier Awards for her performances as Velma Von Tussle in Hairspray and as Ilona Ritter She Loves Me. Her stage credits also include Les Miserables and Cash On Delivery. Numerous screen appearances include "Vincent," "The Long Firm," "Heroes and Villains," "Next of Kin," "Coronation Street," "Going Out," "Shirley Valentine," "Knights and Emeralds" and "Deep Red Instant Love."

Visit EndoftheRainbowBroadway.com.

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PHOTO CALL: Tracie Bennett Stars as Judy Garland in End of the Rainbow

Last week at the Tools of Change conference, Clay Johnson, author of the new book The Information Diet gave a keynote talk titled “Is SEO Killing America“. Sigh.  If you’ve been involved in search for any length of time, your first reaction may be, this again? Haven’t we done this before? Once or twice?

Clay’s a friend of mine and I’ve read his book (it’s quite good, by the way), so I knew both that he doesn’t really think that SEO is killing America and that he’s unaware just how much we’re all over this particular linkbait-y title.

And indeed his talk was not about how SEO is killing America. Instead, it was about two things:

As a culture, we want to be entertained and told that we are right. It’s much easier for news organizations to sell news that reaffirms our opinions than news that educates and challenges us. News organizations need page views, so policies such as the “AOL Way” may sacrifice investigative journalism at the altar of popular search queries.

Clay’s talk (and his book) are mostly about the former, but my interest is in the latter. In his talk, Clay noted that we broadcast what we want by way of our searches and clicks. In turn, others see the content we’ve made popular in “most read” modules on news sites and content creators write more articles on popular topics based on search volume. The danger is that we don’t always seek out stuff that’s good for us and the more we look for what’s more fun to consume, the more that’s all that’s available.

He cited the “AOL Way” and the practice of using search data to determine traffic potential of topics and to decide what to write more about as an example of how the media’s focus on SEO may be an obstacle to the best possible news coverage.

For me, this argument is another variation of the “SEO is spam” argument. Spam is spam and lumping it in with solid search engine optimization processes doesn’t make it SEO. Creating content simply based on popular search terms isn’t SEO either. In my book Marketing in the Age of Google, I addressed this issue at length and wrote about how tactics of spammers were mislabeled as tactics of SEO, but that it may be too late to reclaim the term. There, I wrote:

Integrating a search acquisition strategy into a more comprehensive business strategy includes:

Using search data to build a comprehensive and effective product and content strategy. Understanding searcher behavior and building searcher personas that maximize customer satisfaction and conversion. Realizing the customer acquisition funnel often begins with the search box, not your web site. Integrating organic search with other marketing efforts. Ensuring technical architecture o the site can be properly crawled  and indexed by search engines so that it can be visible to searchers.

I have explored the search data issue in depth as it relates to journalism during my National Press Club workshops. At least three components are involved:

Search data is valuable for learning what your audience is interested in to help ensure you meet their needs. It’s important for content creators (including journalists) to understand how to connect with searchers in order to gain maximum visibility. Investigative journalism is vital, and search may not be the best initial channel for reaching readers.  Using Search Data

As with nearly everything else in life, you can use search data for good or for evil. Take the Super Bowl start time, for instance. In 2011, the Huffington Post famously spammed the hell out of Google by creating an article that basically just repeated every variation of related search query. Not only did this article contain little useful information, but one wonders if Super Bowl viewers are really a key target audience for a supposed news site or if the point was more about page views that keeping the public informed on the issues of the day.

But with the latest Super Bowl in 2012, the NFL created a page specifically for those seeking out information about the game schedule. Although they were using the same search data, not only was the page useful, but it addressed the NFL’s target audience. The point was obviously not about simply page views but to engage with viewers and get them to interact with additional content on the site. I talked to John Cole, who recently joined NFL.com to head up search and social media and is  responsible for this new tactic at NFL.com. He told me that user testing found that their target users found the information they were looking for regarding the game schedule much more quickly with the details they added to the pages. To me, this is a perfect use of search data: find out what your audience is looking for and answer their questions (making them happy and keeping them engaged with your brand).

The attempt of to simply maximize page views by creating pages about popular topics is not caused by the availability of search data. This type of reporting has existed since the beginning of time and the online medium simply provides new opportunities for creativity. For instance, when reading an article a few days ago, I came across the following set of headlines:

Why indeed did M.I.A flip the bird during the Super Bowl? When I clicked through to the page, I first encountered this:

Entertainment Weekly certainly is taking a page from HuffPo’s playbook by filing this story under as many keywords as possible. But what about the story itself? Do we find out why she did it?

Not exactly.

Being Visible To Your Target Audience

In the olden days of yore, the printed newspaper arrived at one’s door, and one flipped through the pages and skimmed through the headlines while drinking one’s morning coffee. Wearing a corset (or top hat depending on one’s fashion leanings). But things have changed. Now, when we want to news, we either go to an online source such as Google News or we search for exactly what we want to know. You can see this by checking search volume for  just about any news item. See for instance, search volume for [healthcare reform] queries:

Not only should journalists use search data to make sure they’re answering all of the questions their readers have about a particular topic, but they should make sure they’re using the language of their readers so that when those readers seek out content, the news stories appear. (You can see how simply a spelling change can make all the difference in the world with different spelling guidelines for “Gaddafi”). It’s not spamming or killing America to make sure that your headline contains descriptive words that match how readers are searching for stories.

This doesn’t only help news stories appear for the right searches but helps click through on those headlines on news sites and aggregators.

What About Investigative Journalism

Investigative journalism is trickier. No one is searching for information about the topic at hand until the story breaks, but how to get the news out there in the first place?  Certainly, this type of journalism is tougher to disseminate.  It was easier in yonder days of yore with the printed paper and the doorstep and the corsets and the like.  It can seem like a lot less trouble to just write stories that you already
know people are searching for information about. I asked Clay how he recommended journalists go about getting readers for stories no one was searching for and he told me:

“I think the best asset an investigative journalist can have is a strong social network. But let’s not also forget that journalists usually come with a distribution point baked in. People still do read the paper. People go to nytimes.com.”

And he pointed out that these stories can drive search interest. What the media chooses to cover and the words they use to describe events have direct impact on what people search for and how they search. Once a breaking story hits, people do in fact begin searching for more information about it.

So perhaps, in fact, SEO isn’t killing America but can instead keep America informed.

Related Topics: Featured | Features: Analysis | Search & Society: General | Top News

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Is SEO Killing America?