Mediaboss Marketing

DUBLIN, March 20, 2013 /PRNewswire/ --

Research and Markets has announced the addition of the "Social Marketing & Strategies" report to their offering.

Social media has heralded a new era. It is very much the end of business as usual and the beginning of adaptive engagement. The incorporation of social media into business practices is now nonnegotiable, yet it remains a medium that gambling companies are still, for the most part, just adjusting to. Some are actively pursuing social media strategies, to various degrees of success, while others are approaching the concept passively and reluctantly.

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Most companies start with a groundswell of activity - primarily on Facebook and Twitter. Quite often the initial rush then turns sour for any number of reasons including numbers of fans/followers, a lack of uplift to the core site or a focus on ROI instead of understanding the new measurement mindset that is required for social media efforts.

At this point, quite often, social media is relegated to the it doesn't work pile. However it is not that social media doesn't work and add value, it is that many efforts made by companies to date quite simply haven't been good enough. There are 7 billion people in the world, of which 2 billion are internet users, and more than 1 billion of those use social networks, 1 in every 5 minutes spent online is now on social media sites, and comScore has outlined that 1 in every 2 minutes spent on mobile internet in the UK is on Facebook alone.

How you take advantage of these changes will define your iGaming Business in the future.

Companies Mentioned

- Facebook - Google + - Paddy Power - Betfair - Sky Bet - mFortune - Jackpot Joy - William Hill - Bet36 - OpenBet

For more information visit http://www.researchandmarkets.com/research/gdrr9k/social_marketing

The rest is here:
Social Marketing & Strategies: Effective Implementation & Measurement

In response to a statement from Google Inc. (NASDAQ:GOOG), saying it will discontinue its popular RSS service on July 1, one Google Reader fan posted a petition to Change.org, asking the company to reconsider. The petition has since been signed by 136,000 people, and although such a response is unlikely to change the decision of a company whose users number in the billions, a noteworthy pattern has emerged among some of the Change.org users who commented on the petition.

Charlotte Hill, a communications manager for Change.org, said many of the comments came from people living under oppressive regimes, who say shutting down Google Reader is like shutting down their access to the outside world.

Commenter Yaroslav Sedyshev, from Kazakhstan wrote, [In my country] many blog services are banned by government, so google reader [is] one of the easy ways to access banned content. I'm using it every day and i'd be very upset if it's no longer available.

One commenter from China echoed that concern: Google Reader is essential for many Chinese Web users like me to circumvent Internet censorship here. Love the product. Please dont let it go.

Similar comments came from elsewhere in those countries, as well as from commenters in Belarus and Iran.

Hill said Change.org was able to confirm the IP addresses of the commenters. All but one, she said, came from the countries in which the users claimed to reside. Moreover, 75 percent of the petition signatures came from outside the U.S., and 12 percent came from countries that Reporters Without Borders or the OpenNet Initiative have identified as having Internet censorship

Pedram Alvandi, a social media expert and Google Reader user in Iran, told IBTimes that access to most well-known international news sites are blocked in his country, as are social media sites such as Facebook and YouTube. But he said Google Readers integration with Gmail makes it possible to access blocked content.

Your website [ibtimes.com] is blocked right now, Alvandi said. I cannot read it or even subscribe to its RSS feed. But because Reader is part of my Gmail, and it is not blocked, I can access that and search your official name [International Business Times] in Google Readers search box. It gives me all your RSS feed to subscribe.

Without Google Reader, Alvandi said he would be forced to seek out an antiproxy website such as Filter Shekan, which would slow down the speed of his already extremely slow Internet. Currently, Iran has the slowest Internet in the region, with 155 mbps, according to Net Index, a provider of broadband testing and Web-based network diagnostic tools.

The companys decision to kill Google Reader may have angered many users, but Alvandi said hes just disappointed. It seems that Google doesnt care about its loyal audiences, he said. Theyre thinking more of Google Pluss success. They already showed that by eliminating the social media features in Reader a while back.

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Google Reader Death May Aid Internet Censorship , Say Oppressed Users Who Rely On The RSS Feed

concealment sends this quote from an article about evading internet censorship with the sneakernet: "Dissident Cuban blogger Yoani Sanchez on Saturday told newspaper publishers from around the Western Hemisphere that 'nothing is changing' in Cubas ossified political system and that 'the situation of press freedom in my country is calamitous.' But Sanchez said underground blogs, digital portals and illicit e-magazines proliferate, passed around on removable computer drives known as memory sticks. The small computer memories, also known as flash drives or thumb drives, are dropped into friendly hands on buses and along street corners, offering a surprising number of Cubans access to information. 'Information circulates hand to hand through this wonderful gadget known as the memory stick,' Sanchez said, 'and it is difficult for the government to intercept them. I can't imagine that they can put a police officer on every corner to see who has a flash drive and who doesn't.'"

Originally posted here:
Cubans Evade Censorship By Exchanging Flash Drives

Public release date: 19-Mar-2013 [ | E-mail | Share ]

Contact: Pam Cowburn pam@indexoncensorship.org 020-732-42533 SAGE Publications

London (19 March 2013). To celebrate more than 40 years as the world's most influential free speech magazine, Index on Censorship has launched a new print edition.

Index Chief Executive Kirsty Hughes said:

'The magazine's fresh new look reflects Index's increasingly international outlook and role in setting the agenda for freedom of expression. The magazine will continue to build on its unique literary heritage with intelligent content from the world's best authors, writers and thinkers, bringing readers the sharpest journalism, comment and analysis on the key free speech trends of the day.'

Index on Censorship will continue to publish ground-breaking serious journalism with an in-depth report on a pertinent topic or specific region in each issue. In addition, there will be up-to the minute news, opinion pieces and views from the ground. 'In Focus' will explore Index's global themes - from digital censorship, government censorship and surveillance to religious and cultural pressures, restrictive laws and access to information. There's interviews with high profile artists, activists and politicians as well as news of how Index is challenging censorship and supporting those on the frontline of the fight for free expression.

The magazine was designed by Matthew Hasteley, who said:

'Tackling a brief to modernize a magazine of Index's heritage is not a task you can approach without a great degree of care and respect. The magazine balances the weight of its past accomplishments with its current, ongoing struggle against censorship around the globe, and the design need to reflect that tension - honouring the gravity of its editorial content.'

The Magazine is published by SAGE, a leading independent academic and professional publisher. Global Publishing Director, Ziyad Marar said:

"We at SAGE are incredibly proud to publish Index's award-winning magazine. It perfectly exemplifies our belief that the free expression of ideas leads to healthy minds and healthy cultures. We hope this new design will ensure the range of important work we publish receives an even more engaged and wider readership. As one of this year's awards judges my personal sense of the hugely important contribution that Index can make has never been more strongly underscored."

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Index on Censorship magazine launches new print edition

AVB wishes Arsenal good luck in the Europa League next season - it #39;s Fakebook!
After Arsenal #39;s latest spirited European downfall, Arsene Wenger logged into spoof social networking site Fakebook, where he exchanged a few choice words wit...

By: talkSPORTmagazine

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AVB wishes Arsenal good luck in the Europa League next season - it's Fakebook! - Video