Mediaboss Marketing

This month at conversion conference, I covered a session on the interplay between CRO and SEO. It was great to see a ton of internet marketers thinking about introducing CRO in their SEO process. In the past, SEOs and user experience or conversion scientists didnt play well together. What was good for SEO was not typically great for conversions. But things are changing now, with Googles recent algorithm updates Panda, Above the fold ads and Matt Cutts recent talk on penalizing over optimized websites Googles forcing (for lack of a better work) SEOs to think and merge their optimization efforts with conversion/user experience in mind. Social signals (likes, tweets, +1s) and bounce rates are already part of the ranking algorithm in the months to come I see these becoming more and more important. In this article, Id like to cover 3 tactical methods of driving qualified SEO traffic that converts

Leverage SEM data to help qualify keywords for SEO efforts. Its no longer valuable to go after keywords that have high search volume because its become much tougher to rank for keywords that your site doesnt have a close correlation to, you might spend months to get to the 1st 10 positions only to find out that although the keywords are generating traffic they are not converting. Here are some steps to help you drive qualified traffic

a) Use Google keyword tool to analyze the segment of keywords you want to drive traffic to:

This segment of keywords is your low hanging fruit keywords that are ranking in the Top 10 on search engines and drive a high conversion rate. You can now create multiple segments SERP Position: 2nd Page, SERP Position 3rd Page and concentrate your SEO efforts on these keyword sets.

I would also recommend using this data for your link building initiatives. You can add another layer of information landing page to this grid that will help analyze which keywords to build links for with the target URL. Building links with variation in anchor text for the same landing page is an effective link building strategy.

With Matt Cutts recent talk on Google penalizing sites that are over optimized, its time to remove content elements that were included only to help improve rankings. An over optimized site would not only get your site penalized but its harming conversion rate. Heres an example of an over optimized site. Elements that might be considered as over optimization:

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ROI Driven SEO – 3 Powerful Tips to Effectively Convert Your SEO Traffic

South Korean takes the lead without hitting a single shot during storm-infested Sunday

Colorado Springs, Colo. Hee Kyung Seo has a chance to carve her own special place in history. Not simply as a U.S. Open winner but as a U.S. Open winner who won it without hitting a single shot on the final day.

In a strange, storm-infested tournament that doesn't want to end, Seo did just about everything she could to win her first major except control the weather. She shot a pair of 3-under 68s on Sunday to finish at 3-under 281 for a one-shot lead over her South Korean rival, So Yeon Ryu, who had three holes left when darkness halted play.

Cristie Kerr was another shot back with two holes left.

Seo will sleep on the lead though not as comfortably as she could have after missing a 3-foot par putt on No. 17 and then has a chance to wake up Monday, come to the course, never touch a club and walk away with the trophy and a check for $585,000.

I can sleep very well, so I don't worry about that, she said.

But she couldn't celebrate quite yet.

Rain delayed play for the fourth time in four days this time for 2 hours, 37 minutes and left 28 players still on the course, three of whom still have a shot at the title.

There's Ryu, who shot 69 on her first trip around the course Sunday morning and has at least one decent birdie opportunity the par-5 17th awaiting when play resumes Monday.

Right now, it's kind of breezy out there, she said when she walked off. Tomorrow, it might be good weather and the greens might be soft. So, it's good for me, yeah.

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Seo leads at U.S. Women's Open

The ongoing SEO responsibility of attaining and retaining a productive organic search engine presence requires patience, tenacity, and a focus on every detail that might have an impact. Moderated by Thom Craver (@thomcraver), Web and Database Specialist, Saunders College (RIT), The Tools of the Trade for SEO panel at SES New York 2012 pulled together more than 40 tools in this whirlwind session.

Michael King (@iPullRank), SEO Manager, Publicis Modem, came up first with his presentation, Tools for Pulling Rank Nearly Every Tool Youll Ever Need EVER. King's presentation provided the comprehensive list of tools for the advanced and aspiring SEO professional to investigate.

Here is a short list of most (certainly not all) of those tools covered:

Some of the tools above were proprietary or built upon functionality inherent to the understanding and administration of available resources. King's perspective: "the ability to code gives you super powers."

Fortunately for conference attendees and Search Engine Watch readers (and writers), King was kind enough to provide his presentation on Slideshare. What was King's most important tool for SEO? His brain. More on that connectivity a bit later in the session.

There actually is a relatively non-Bing, non-Google world online. In Asian markets, Baidu commands as much as 80 percent of the market and only in Japan has Google teamed up to provide a search engine presence.

T.R. Harrington (@netchina),Chief Operating Officer, Darwin Marketing, took the session down a different path overseas but started with a quick poll.

How do you find SEO tools: webinar, reviews, peer recommendations, or by performing a search? The majority of SES New York attendees used peer recommendations or performed searches. According to a SkyRocket survey, 77 perent used peer recommendations to find these types of tools. Bottom line: recommendation.

For keyword research, Baidu Insights is an excellent option with free user demographics. The only drawback? Lack of English UI. Harringtonnoted that for certain brand-based keywords, search results look much more like a branded microsite. Baidu also puts a significant amount of paid search ads in the left-hand side.

For monitoring, Advanced Web Ranking for works well for Baidu. There is also SERP Update Monitoring for Yandex (Russia): Update Analyzer. In China there was also Super Manager for ranking monitoring (unfortunately uncertain about the link reference on this one).

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40+ SEO Tools of the Trade

26-03-2012 09:51 Author Mark Schaefer joins the "CBS This Morning" co-hosts to talk about his new book, "Return on Influence," on the ever-growing power of social media in marketing.

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Marketing clout of social media - Video

An editor-in-chief of the Georgian edition of Forbes, Revaz Sakevarishvili, said he was quitting the magazine citing systematic attempts of censorship and meddling into editorial independence by a publisher company.

Forbes Georgia is one of those 21 international licensee editions which the publishing and new media company, Forbes, has worldwide.

Forbes Georgia was launched in December 2011 and its publisher is Media Partners Georgia, which, according to Forbes, is a publishing house established by partners that have more than ten years of industry experience in Caucasus and Central Asia."

Sakevarishvili said in a statement on March 27, that the most recent case of censorship attempt by co-founder of Media Partners, Gagik Yeghiazarian, came when Forbes Georgia wanted to make a focus of its next issue Bidzina Ivanishvili, a Georgian opposition politician, who featured in the Forbes magazine's annual list of the world's billionaires earlier this month with an accompanying lengthy story profiling the billionaire-turned-politician.

Sakevarishvili alleged that after backing off from his initial attempt to completely remove story about Ivanishvili from Forbes Georgias next issue, Yeghiazarian then started meddling in preparing questions for an interview with Ivanishvili and after preparing a story, Sakevarishvili claimed, Yeghiazarian tried to directly and roughly censor the story.

Maia Mirijanashvili of Media Partners Georgia told Civil.ge on Tuesday that the company would put a statement in response to Sakevarishvilis allegations on Forbes Georgia website on March 28.

Sakevarishvili suggested that Yeghiazarians friendship with Gela Bezhuashvili, chief of the Georgian intelligence service, was largely the reason behind censorship attempts from the publisher.

Former editor-in-chief of Forbes Georgia also said that his email correspondence with Yeghiazarian contains evidence to prove his allegations about censorship attempts from the publisher and would make them public if needed.

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Forbes Georgia Editor Quits Citing 'Censorship'