Mediaboss Marketing

Today, social media marketing is a must in order to stay competitive in the global, digital market. Using social platforms such as Facebook, Twitter, Instagram, and Google Plus, can be a unique challenge for franchise owners who may have more restrictions on theirmarketing than traditional businesses. There are a few things to consider before jumping in to social media as a franchisee, and its vital to understand your unique situation and what youre able to do.

Marketing in a Regulated Industry

One of the most important things to contemplate is whether or not your company is situated in a regulated industry and how regulated are your social media activities by the franchisor. How tightly aligned is your franchise with your parent franchisor company or industry requirements? Are there restrictions and guidelines already in place regarding social media posting? Explore the options, and dont be afraid to call your corporate contacts with questions about what is allowed and what isnt.

Once any corporate obligations are out of the way, marketing your franchise through social media can be an excellent tool to reach your customers and generate sales. Social media has provided businesses with a direct contact to those seeking their goods or services. The interactions are personal and in real-time, which if carefully monitored can take your franchise to the next level.

Examine your unique market position and relationship to your consumers, offersJonathan Cronstedt, the CEO ofEmpower Network, a viral blogging system and online marketing and sales leadership training company. He urges franchise owners to consider their overall communications strategies. Your marketing goals should be aligned with a united brand position that stands out from your competition. We live in an integrated world, creating a shared experience for your consumers is paramount, and it cant be done without consistency across all channels.

Dont Forget Your Budget

Make room in your marketing budget for the different platforms. Each site demands a different type of posting or content. Do you have the resources to delegate all of your social media to a full-time employee? Dont put more into the marketing than you are able to get out of it, while understanding that all strategies take time to fully develop.

Original post:
How To Market A Franchise Using Social Media

New Orleans SEO
New Orleans SEO Internet Marketing - 504-296-9696 - http://www.WebAtude.com Are you looking to increase your Google rankings with SEO marketing? My company is based out of New Orleans, ...

By: Jimmy Pecoul

Visit link:
New Orleans SEO - Video

Guardians of the Galaxy | Unnecessary Censorship | Censored Parody Video
I hope you enjoyed watching this censorship video for "Guardians of the Galaxy". I definitely enjoyed making it! This is one of my favorite movies, and you should definitely check it out!...

By: iFunnyProductions

Here is the original post:
Guardians of the Galaxy | Unnecessary Censorship | Censored Parody Video - Video

Censorship In The Game Industry
Links to MADACE404 AmbientFlush #39;s Twitter are below. https://twitter.com/MADACE404 https://twitter.com/AmbientFlush Check out the new website that Epwna and I made, Dawnbreaker Gaming!...

By: SHuSTYBANG

See the original post:
Censorship In The Game Industry - Video

With over seven billion people on the planet and approximately 40% of them online, the internet is one of the most important resources to protect, but is it completely protected? We've all heard about bugs like Shellshock and the 512k router problem, but are there other menaces that could bring down the worldwide web?

"While there are extreme scenarios like natural disasters and terrorist attacks that can cause disruption to the web, it is actually far more commonplace to see the internet fall foul due to shortcomings with routine maintenance and operations, such as hardware upgrades," says Mike Palladino, director of IP infrastructure and operations at internet hosting company Internap in Atlanta, US. Palladino is talking about widely-deployed, older routers hitting their default 512k routing table limit, a problem that has this year seen websites and networks knocked down.

It's time to move to IPv6

At around 500,000 routes a figure that's increasing by around 1,000 routes per week the growth of the global internet routing table shows no signs of slowing. "It's putting many organisations on a collision course with network instability over the coming months and years as millions of legacy routers hit their physical limits," thinks Palladino. "What makes the problem even more challenging is that companies don't want the headache of fully migrating to IPv6, so they are trying to squeeze as much IPv4 out of the remaining allocations as possible, which is only adding to the inflation of the routing table."

Many companies are getting caught off guard, Palladino believes, and smaller enterprises in particular could learn some very painful lessons.

This is the real baddie. "Some of the largest instances of internet outages weren't caused by natural disasters or terrorist attacks, but rather government censorship," says Brian Chappell, Director, Technical Services EMEAI & APAC at the Leeds office of BeyondTrust.

There are theoretical threats such as the Kremlin's plans to take control of the .ru domain and take Russia off the global internet during an 'emergency' and there are real problems caused by governments, such as the 'great firewall' in China. The latter's latest effort is Green Dam, a piece of web censorship software that will soon be pre-installed inside every computer sold in China.

The NSA might be monitoring, but other governments actively switch off the internet

That, and Edward Snowden's NSA online surveillance revelations, are mere asides in the fight against governments who think it is their right to switch the internet on and off. Censorship by the Chinese government was thought to be behind an internet outage in January that severed access to the web for hundreds of millions of people, while governments in both Libya and Egypt effectively banned the internet during the Arab Spring uprisings of 2011.

And who can forget the almost comical stance of Turkish Prime Minister Recep Tayyip Erdogan, who called social media "the worst menace to society" before banning it in April? Luckily, the country's constitutional court overturned the ban after two weeks. However, the ban had an unexpected consequence. "When the Turkish prime minister banned Twitter, tweets about the ban and from Turkey increased significantly," says Dinah Alobeid at the New York office of analyst company Brandwatch.

Read the original:
The biggest threats to the internet