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Cyber Reputation Critical to Business Success Says San Diego Internet Marketing Firm Grant Marketing Group

San Diego, CA (PRWEB) March 22, 2013

The focus of this one-day event, covered by The Daily Transcript in both print and online editions, was to help businesses struggling to gain new clients in the Internet age. A full-service Internet marketing and website development agency, Grant Marketing Group counsels its clients on ways to facilitate a positive cyber reputation and to overcome unfortunate negative Internet exposure.

Businesses nationwide struggle with attracting new customers using traditional referral and marketing methods as the world shifts from the handshake to a point-and-click sales model. Online marketing has become critical to every business, whether they operate a cyber or brick-and-mortar business.

One key issue discussed with roundtable participants was the inability of many businesses to implement successful online strategies or track how the Internet is helping or hurting the growth of their business or revenue. Heavily discussed was the effectiveness of Internet marketing, email promotion, and social media marketing given the fact that different generations prefer different communication methods.

Jeremy Fusselman, Principal of Grant Marketing Group told the group, The marketplace is shifting dramatically toward the Internet, primarily because of the increasing availability of goods and services found there. The Internet offers a highly leveraged and scalable forum where companies can seek new business on a playing field that is more even than ever before.

Mr. Fusselman went on to say, Today's business-to-business relationships rely on due diligence conducted over the Internet. Search engines like Google or Yahoo! deliver both positive and negative information on individuals, companies, and brands. This online reputation drives many business dealings and potential investor relationships. A well conceived online marketing program can facilitate a positive Internet reputation.

Grant Marketing Group offers clients website development and branding solutions, dedicated client services, unwavering integrity, and effective online marketing solutions. From concept to plan, development to implementation, Grant Marketing Group helps its clients grow and succeed utilizing a dedicated team approach that facilitates efficiency and success for any business.

Grant Marketing Group serves a diverse variety of industries delivering enhancements in lead generation, eCommerce, and branding for companies and organizations nationwide. For more information, please visit http://www.grantmarketinggroup.com.

Jeremy Fusselman Grant Marketing Group, Inc. 888-235-3122 Email Information

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Grant Marketing Group Addresses Executives at San Diego Roundtable on Internet Marketing

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Marketo, the provider of a cloud-based marketing software platform, today announced the availability of its new social marketing application, featuring integration between social, email, mobile, and Web channels.

This new application transforms social marketing from an isolated silo cut off from other marketing channels, into a fully integrated marketing process that can be combined with email, Web marketing, online events, and other customer communication strategies. With this new social marketing application, dedicated social engagement campaigns, such as social sweepstakes can use and feed into a unified customer profile database, and social marketing tactics can be added at the touch of a button to amplify marketing campaigns in traditional digital channels.

The new Marketo Social Marketing application includes the following:

"Marketo has worked with our customers to help them incorporate social marketing into their everyday marketing activities to drive impact throughout the entire funnel," said Robin Bordoli, general manager of social marketing at Marketo, in a statement. "No longer are marketers with social in their title trapped inside of standalone social applications."

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Marketo Delivers Integrated Social Marketing Application

Christian groups are complaining of "censorship" after the High Court upheld the Mayor of London's ban on a controversial bus advert suggesting gays can be helped to "move out of homosexuality".

A judge rejected accusations by Core Issues Trust, a Christian charity behind the ad, that Boris Johnson used his position as chairman of Transport for London (TfL) to obtain the ban in order to secure the gay vote and advance his 2012 re-election campaign.

Mrs Justice Lang, sitting at London's High Court, said: "In my view, such unlawfulness has not been established on the evidence."

But she gave the Trust permission to appeal because of the fundamental issues raised by the case over the right to freedom of expression. The ad posters earmarked for the sides of the capital's buses read: "Not Gay! Ex-Gay, Post-Gay and Proud. Get over it!"

The trust said they were in response to a bus poster campaign by gay rights group Stonewall, which carried the message: "Some people are gay. Get over it!"

Mr Johnson condemned the "gay cure" ad as "offensive to gays" and said it could lead to retaliation against the wider Christian community.

The trust, which says its works with gay people seeking to change their lifestyles but rejects the idea of offering a gay cure, argued its right to freedom of expression under Article 10 of the European Convention on Human Rights had been violated by the ban.

The judge ruled the trust had been a victim of unfairness in the way the ban had been introduced in April last year. She said: "TfL's decision-making process fell below the standards to be expected of a responsible public body."

But the Trust's Article 10 rights were outweighed by the rights of gays to respect for their private and family life under article 8(1). The judge said TfL was legally justified in imposing the prohibition in the run-up to the mayoral elections in May 2012 because the ad would cause "grave offence" to gays and "increase the risk of prejudice and homophobic attacks."

At the same time TfL's interests "coincided with those of Mr Johnson, who also wished to avoid causing offence and avoid criticism which might damage his election campaign," and the judge said: "The overlap in interests did not render the decision unlawful."

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UK & World News: ' Censorship ' claims over gay ad ban

The maker of a documentary in support of oil and gas fracking has accused the International Monetary Fund of censorship after it declined to show a key clip from his film at a conference.

Phelim McAleer, whose film FrackNation argues in support of the controversial exploration technique, said the IMF was afraid of offending Russia by letting him show the clip at the conference this week.

The clip suggests that allowing fracking in Eastern European countries such as Poland would ease the region's dependence on imported energy.

It alleges that powerful gas exporter Russia was financing the anti-fracking movement to protect its sales.

"Basically they were censoring my presentation, they were censoring my speech," said McAleer.

"They're trying to force people not to say terrible things because it could offend one of their senior members," he told AFP. "They didn't want to offend Russia."

McAleer had been invited to make a presentation at lunch on Wednesday, the first day of the two day joint IMF-Oxford University conference in Washington on commodity prices.

But he decided not to attend after the IMF said in an email that it could not permit the clip on Russia and Poland "without allowing others to have their say on the matter".

"Since that isn't possible on this occasion, Phelim will have to skip that," it said in the email, viewed by AFP.

The IMF said it welcomed McAleer showing other excerpts from his documentary.

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Fracking film maker accuses IMF of censorship