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The second coming of Myspace has Facebook's Open Graph to thank

Myspace has long been the joke of the social media world. Last year the social networking site nearly self-imploded and was victim to massive layoffs, a less than impressive sale, and being written off as a News Corp mistake. Even little victories along the way haven’t been enough to offset the overwhelming failure of the site. Netting Justin Timberlake was gimmicky, and the first mention of Myspace TV sounded like a desperate attempt to grab onto the social TV trend.

To sum up how everyone’s regarded Myspace for the past few years, skip to the one minute mark of this video:

But somehow amidst the wreckage, Myspace managed to accrue one million new subscribers since December 2011, an admirable feat. How did its new company Specific Media save a sinking ship?

Making new friends out of old enemies

November 2010 was something of a turning point for Myspace. The struggling site finally integrated with Facebook, allowing Myspace users to sign on via the Facebook Connect application. While the partnership was definitely a coup for Facebook (and so insignificant to the world’s largest social network that it failed to even acknowledge the move, although Myspace announced the integration), there are some obvious benefits for Myspace.

Chief among them was the ability to access Facebook’s social graph. Being able to leverage the amount of data users pour into Facebook has always been profitable, but Facebook’s Open Graph made this abundantly clearer. Essentially, it’s now an app platform and Myspace is going to go along for the ride.

Of course, a purely social app won’t quite have the pull on the Open Graph that more niche ones do – something that fills a hole. Food, daily deals, games, travel, news. These are all areas Facebook has made available via Timeline apps, which is where the real money and user numbers are at.

Could this have something to do with Myspace’s music player and refocus? Myspace was already on this path, but the Open Graph could have been added impetus. Myspace has no doubt noticed who the early winners of the Open Graph were – music apps.

Your Myspace listening activity already shows up in the Ticker and you can listen-in with friends. So now we’re curious: Will Facebook add Myspace to its official list of Timeline apps? Regardless of where the partnership goes from here, one thing is abundantly clear: Facebook killed Myspace and now it’s bringing it back to life. 

Fighting David instead of Goliath

The story of Myspace’s success is more about Facebook than anything else. The Open Graph has been such a triumph and Facebook’s “we have a platform, someone else can make the content we proliferate it with” concept has been working out splendidly.

Myspace has wisely taken itself out of Facebook’s playing field. Now, it’s the likes of Spotify, MOG, Rdio, and Last.fm that the site will have to contend with. These are considerably smaller beasts, although their momentum (thanks in part to Facebook’s Timeline and new class of apps) shouldn’t be discounted.

And because it integrates with Facebook, it has an edge over streaming services that don’t (we’re looking at you, Google Music).  

The real remaining question seems to be how Myspace TV will fare. At the moment, Myspace is the umbrella under which Myspace Music and soon enough, Myspace TV fall. In this regard, it’s differentiating itself from either exclusive music or video streaming content, but it will still have Hulu, Amazon Instant Play, and Netflix as competition (which should be launching its own Facebook integration soon, right?). 

So is this all enough for a comeback? Only if you limit expectations. Myspace will never again be a full-featured social networking platform and it won’t challenge Facebook or Twitter or even Tumblr. But if comeback means staying on your feet, pushing your newly established brand, and riding Facebook’s coattails for all they’re worth (which there is no shame in), then it seems very likely. 

This article was originally posted on Digital Trends

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The second coming of Myspace has Facebook's Open Graph to thank

Dread Reckoning: H5N1 Bird Flu May Be Less Deadly to Humans Than Previously Thought–or Not

A simple math problem lies at the heart of a heated debate over whether scientists should be allowed to publish provocative research into the transmissibility of H5N1 flu. Assuming the avian virus could spread easily among people, just how deadly would an H5N1 pandemic be for humans?

Flu scientists tend to shy away from that question, suggesting that it is not possible to predict how lethal the virus would still be after undergoing the necessary changes to adapt to human physiology. But inevitably, people look for clues to what appears to be the best predictor of the virus's future path—its current behavior. And that appears downright terrifying: as many as 59 percent of people known to have contracted the virus have died from the infection.

More specifically, of the 584 people who have tested positive with what the World Health Organization (WHO) confirms is H5N1, 345 have died. (These numbers are current as of February 8, 2012.)

But what if H5N1 isn't as deadly as the official numbers suggest?

Indeed, two researchers have charged into the already fraught H5N1 publication controversy insisting the numbers are wrong, that the true mortality rate is likely to be much, much lower and that bad policy is being driven by the inflated figures.

Peter Palese, a noted influenza virologist at Mount Sinai School of Medicine in New York City, and Vincent Racaniello, a professor of microbiology at Columbia University Medical Center, also in New York City, are among a vocal group of scientists who vehemently oppose any decision to suppress the details of research conducted by Yoshihiro Kawaoka of the University of Wisconsin–Madison and Ron Fouchier of Erasmus Medical Center in the Netherlands.

Fouchier and Kawaoka had—at the request of the National Institutes of Health—figured out whether the H5N1 virus could become more transmissible in non-avian species. Their efforts reportedly revealed that just a few mutations were all that was needed to create a bird flu virus that is easily transmitted between ferrets. In addition, Fouchier said that his strain remained just as deadly to ferrets as it had been to birds, although Kawaoka later declared that his lab strain was not lethal.

Palese suggested in a perspective article co-authored by Taia Wang and published ahead of print on January 25, 2012 in Proceedings of the National Academy of Sciences that the case fatality rate of H5N1 human was almost certainly "orders of magnitude" too high.

Starting with the current 59 percent rate, if you start pushing the decimal point left, 59 becomes 5.9, which becomes 0.56 or even 0.056. Each adjustment of the decimal corresponds to an order of magnitude. (For comparison's sake, the mortality rate of current seasonal flu is less than 0.1 percent whereas researchers estimate that the mortality rate of the killer 1918 flu pandemic was around 2 percent.)

Racaniello, who did his thesis research under Palese, suggested on his popular Virology Blog in early January that the estimates of H5N1's killing potential were vastly overrated. Citing a recently published study that found what might be H5N1 antibodies in the blood of some villagers in Thailand, he mused that if 9 percent of rural Asians had antibodies to the virus, the perception of how dangerous H5N1 is would change dramatically.

In the flu world, few people would argue that Palese and Racaniello are wrong that the case/fatality rate is too high. It might be difficult, though, to find many who agreed with their conclusion on what that means about the virus.

It is widely accepted that the cases that come to light and get tallied by WHO are only an unknown portion of the total human infections that have occurred. Official case counts are certainly missing some infections—but not enough to morph H5N1 into a benign virus, a number of flu scientists agree in interviews for Scientific American.

"I think all these numbers are flexible, and Peter is undoubtedly right it's not 60 percent. But I don't know what it is. And I don't think he does either," says Robert Krug, chairman of Genetics and Microbiology at the University of Texas at Austin, where his work focuses on the molecular mechanisms at play during influenza infection.

"It's dangerous. How dangerous? I have no idea…. I'm sure it's less than 60 percent but it's still too high for the world to tolerate a (human-to-human) transmissible H5N1 virus," says Krug, who believes both papers should be published in full.

The problem with the case/fatality rate, as Palese pointed out in PNAS, is that human infections with what is still a bird virus generally only come to the attention of medical authorities when someone gets really sick. In fact, in order to count as a case by WHO's definition, a person must have a high fever, known exposure to the virus, and needs to test positive for H5N1. A specimen for a test would generally only be taken at a hospital and that facility would have to have access to a laboratory. If H5N1 is causing mild cases, they are unlikely to come to light under that definition. Is a person living in a remote Cambodian village who feels lousy for a couple of days going to seek that kind of medical care? If there are H5N1 cases like that, the fact they are being missed artificially lowers the denominator.

"If the only cases you know about are the ones who are going to die, then you might believe that the case/fatality rate is very high because you lack surveillance of less symptomatic cases," says John J. Treanor, chief of the Infectious Diseases Division at the University of Rochester Medical Center in New York State.

But what of the numerator, or the number of deaths? For the case/fatality rate to plummet, the numerator must be a smaller fraction of the total cases. But it is clear the numerator is off as well, notes Tim Uyeki, an influenza epidemiologist at the U.S. Centers for Disease Control who has spent a lot of time in the field studying human H5N1 cases and outbreaks.

Uyeki points as an example to the first report in the scientific literature of presumed person-to-person spread of H5N1. It was a cluster of three infections that started with an 11-year-old girl who fell ill in September 2004. She lived with an aunt while her mother worked in a distant city. Both the aunt and the mother, who came home to care for the girl, got sick; the mother and daughter died.

All three clearly had H5N1—a throat swab confirmed it in the aunt and virus was found in tissue from the mother. But the hospital had thought the girl had dengue fever. By the time they realized these were H5N1 cases, the girl had died and her body was cremated. Officially that cluster went down on the books as two cases, not three. There are other cases that were designated as probable infections but which never made the official count, Uyeki says.

Given the limitations of the system for finding human cases, researchers have been conducting what are known as sero-surveys—drawing blood samples from groups of people who were likely exposed to the virus to see if they have antibodies specific to it. That would be a sign that they had been infected and survived. More than 20 such studies have been completed since 1997, when the first known cases of H5N1 infection in humans cropped up. Groups that have been tested included workers who culled infected chickens, health care workers who cared for H5N1 patients, people who worked in live animal markets and people who lived in villages where cases have occurred. The studies have been done in China, Indonesia, Nigeria, Cambodia, Thailand and elsewhere, important because different subfamilies of H5N1 viruses circulate in different parts of the world and some—hypothetically—may cause more severe disease than others.

Most of the sero-surveys have been small; few have contained more than 500 people. Whereas one study—among poultry market workers in Hong Kong in 1997—found around 10 per cent had H5N1 antibodies, most reported either no positives or low rates of people with antibodies. Some were under 1 percent, two were in the 3 to 4 percent range.

The study Racaniello drew on to argue H5N1 infection was more prevalent (and thus less lethal) than official numbers suggest looked for evidence of antibodies in 800 Thai adults living in villages where outbreaks of H5N1 had occurred in birds and where at least one human infection had been reported. The researchers found 5.6 percent had elevated antibodies to one H5N1 virus and 3.5 percent to another.

Not everyone agrees, however, that this particular study can be used to support Racaniello's argument. The threshold used in the Thai research as evidence of antibodies is substantially lower than most studies use. With a cutoff that low, says Malik Peiris, chair of the Department of Microbiology at the University of Hong Kong, one cannot be sure whether what is being detected is antibody-specific to H5N1, or antibodies to other flu viruses that happen to cross-react with the H5N1 test. Having low levels of antibodies that react to—and might even protect against—H5N1 does not prove that the person was infected with H5N1, Peiris says.

The senior author of the Thai study, Gregory Gray, chair of the Department of Environmental and Global Health at the University of Florida, says his group used the low threshold because they know antibody levels wane over time. They were looking for "subtle evidence" of infections that might have occurred years previous. But Gray says the results should not be overinterpreted. "It is a stretch to say this is population-based and also a stretch to say these all represented H5N1 infections," he says.

Although Krug, Treanor, Uyeki and Peiris all agree the official 59 percent H5N1 case fatality rate is not the true number, none takes much comfort from the fact. Krug is agitated that the controversy over the studies is drawing attention away from their key message—this virus can adapt to spread in mammals, which may include humans. And Treanor scoffs at the idea that concern over H5N1 is overblown. "If H5 is not dangerous, why are we even bothering to study it at all?" he asks. "I think it is without a doubt the case that it is not as dangerous as it looks from the cases that we have. But it is still without a doubt an extremely dangerous virus—particularly if it gained the ability to spread from person to person."

As for how far off the case/fatality rate is, there is no way of knowing. Uyeki, who has studied the issue at length, gives his estimate: "Are we missing some [cases]? Yeah, probably we're missing some. But are we missing hundreds of thousands? No, I don't think so. Are we missing tens of thousands? Probably not. Are we missing hundreds? Possibly. It's really hard to know."

 

 

Follow Scientific American on Twitter @SciAm and @SciamBlogs. Visit ScientificAmerican.com for the latest in science, health and technology news.
© 2012 ScientificAmerican.com. All rights reserved.

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Dread Reckoning: H5N1 Bird Flu May Be Less Deadly to Humans Than Previously Thought--or Not

Cloud Access Reviewed by Joomla Hosting Reviews

Joomla Hosting Reviews announces their review of Cloud Access. The review calls Cloud Access a great choice for Joomla specific hosting.

Atlanta, Ga (PRWEB) February 14, 2012

Joomla Hosting Reviews (http://www.joomlahostingreviews.com), released their review of Cloud Access. Cloud Access creates and runs websites using Joomla and their custom control panel. Read the full Cloud Access Review (http://goo.gl/v6d2U)

Using Cloud Access was a great experience, even for professional Joomla users according the Joomla Hosting Reviews. They spent time using the custom Joomla install that comes with a Cloud Access account.

Reviewers for Joomla Hosting Reviews found that Cloud Access have the important parts of Joomla added into their custom version. This custom install includes a reporting feature, PHPMyAdmin and Akeeba Backup all as default features of the install.

They have ticket and phone support available for customers. The review mentions that if it is needed Cloud Access can install Joomla themes at not extra cost.

Reviewer, David Blane said, “It is great to see a service like this exists. We find that some of the better hosting companies work in niche markets like this. The consumer looking for Joomla specific hosting benefits greatly from using Cloud Access. All of the setup to run Joomla is done by the provider. If something breaks you know exactly who to call.”

About Joomla Hosting Reviews -- Joomla Hosting Reviews, established in 2005, is owned and managed by Intown Web Design of Atlanta, GA. The site was created as a place for Joomla Users to post reviews and learn about the best joomla hosting companies. They are not related in any way with the Official Joomla Project or Cloud Access. It is a website that brings hosting, server information, and help to the Joomla community.

About Intown Web Design (http://www.intownwebdesign.com) -- Located in Atlanta, Ga, they are a web design and development firm with a focus on creating functional websites for business. Clients range from startups to corporations traded on the NYSE. Founded in 2007, with a specialty in open source technologies including PHP, Joomla and WordPress. They have continued to expand their expertise into improving site performance, usability and search engine rankings.

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Cloud Access Reviewed by Joomla Hosting Reviews

Top editor at Murdoch's Sun tabloid attacks UK police probe, takes swipe at Murdoch team

LONDON - Is Rupert Murdoch's bestselling newspaper in open revolt?

The associate editor of The Sun newspaper fired off an 800-word broadside Monday at the U.K. police phone hacking investigation that has led to the arrest of some of the paper's most senior journalists. Trevor Kavanagh called the probe a phone-hacking "witch hunt" that was threatening "the very foundations of a free press."

Kavanagh's criticism was directed at police and politicians, but media watchers say its wording left no doubt he was also aiming his ire at the senior Murdoch lieutenants who have been sent in to handle the scandal, and possibly even the media mogul himself.

"Instead of being called in to questioning, 30 journalists have been needlessly dragged from their beds in dawn raids, arrested and held in police cells while their homes are ransacked," Kavanagh said in a prominent op-ed column.

Bold faced letters exclaimed that: "This witch-hunt has put us behind ex-Soviet states on press freedom." That was an apparent reference to Reporters Without Borders Press Freedom Index, where Britain ranks 28th behind former Eastern bloc countries such as Poland and Slovakia.

Kavanagh, one of Britain's most influential political journalists, said the scale of the police investigation into phone hacking was out of proportion to the alleged wrongdoing and was taking resources away from British counterterrorism work ahead of the Olympics, a claim denied by Scotland Yard.

Police released an unusual statement detailing the number of staff assigned to the investigation — 169 — and insisting that "at no stage has any major investigation been compromised as a result of these deployments."

The investigation into illegality at Murdoch's now-defunct News of the World tabloid and its sister paper, The Sun, has already led to a slew of arrests — including police officers, executives and well-known British tabloid journalists. No one has yet been charged, but the inquiry has uncovered widespread wrongdoing, including voicemail interception, computer hacking and illicit payments to public officials for information.

After an attempt to bury the scandal failed, Murdoch's News Corp. appointed a management and standards committee to get to the bottom of the criminality at his British newspaper subsidiary, News International. The committee, which reports to News Corp. executive vice-president Joel Klein, has been pouring through millions of old emails and other documents in an attempt to turn the page on the scandal.

A comment widely attributed to a committee source recently spoke of the need to "drain the swamp" — a statement that has infuriated some journalists.

"The Sun is not a 'swamp' that needs draining," Kavanagh thundered in his first line. "Nor are those other great News International titles, The Times and The Sunday Times."

Observers said Kavanagh's "swamp" comments were a clear dig at the management standards team.

"Obviously that phrase — allegedly coming from a senior member of the MSC team — has deeply upset many people at the Sun," said Paul Connew, a media commentator who has held senior positions at several tabloids. "It's hardly helped the atmosphere."

Journalism professor Roy Greenslade went even further, calling the editorial "a thinly veiled attack on The Sun's owner, Rupert Murdoch."

Connew disagreed, saying that Murdoch may share Kavanagh's frustrations about having his paper at the centre of a massive police inquiry.

"This may well reflect Rupert's position," he said of the column.

It may also reflect the position of other newspapers. Few journalists defended the News of The World before it was shut, but the reaction to the arrests at The Sun has been more mixed. The right-leaning Daily Telegraph said in an editorial Monday that "the hacking inquiry is too heavy handed," while the Daily Mail wondered whether police could really spare all that manpower "to investigate the alleged misdemeanours of some News International journalists."

Of course, even rival newspapers may have a self-interest in taking the heat off The Sun. Two veteran tabloid reporters told The Associated Press last year that paying police for tips — which is a crime in Britain — was common across the industry.

They spoke on condition of anonymity because they still worked in the media industry.

Allegations of bribery are particularly sensitive for the U.S.-based News Corp. America's Foreign Corrupt Practices Act could be used to impose fines even in cases where activity has occurred overseas.

In the United States, Murdoch also owns the Fox television network and The Wall Street Journal newspaper.

Murdoch himself was expected in London sometime later this week.

___

Online:

Kavanagh's column: http://bit.ly/yesJD1

See the rest here:
Top editor at Murdoch's Sun tabloid attacks UK police probe, takes swipe at Murdoch team

Senior Sun editor attacks hacking probe

An editor at The Sun has fired off an 800-word broadside at the British police phone hacking investigation after the arrest of journalists at the paper.

The associate editor of The Sun newspaper fired off an 800-word broadside on Monday at the British police phone hacking investigation that has led to the arrest of some of the paper's most senior journalists. Trevor Kavanagh called the probe a phone-hacking 'witch hunt' that was threatening 'the very foundations of a free press'.

Kavanagh's criticism was directed at police and politicians, but media watchers say its wording left no doubt he was also aiming his ire at the senior Murdoch lieutenants who have been sent in to handle the scandal, and possibly even the media mogul himself.

'Instead of being called in to questioning, 30 journalists have been needlessly dragged from their beds in dawn raids, arrested and held in police cells while their homes are ransacked,' Kavanagh said in a prominent op-ed column.

Bold faced letters exclaimed that: 'This witch-hunt has put us behind ex-Soviet states on press freedom.' That was an apparent reference to Reporters Without Borders Press Freedom Index, where Britain ranks 28th behind former Eastern bloc countries such as Poland and Slovakia.

Kavanagh, one of Britain's most influential political journalists, said the scale of the police investigation into phone hacking was out of proportion to the alleged wrongdoing and was taking resources away from British counterterrorism work ahead of the Olympics, a claim denied by Scotland Yard.

Police released an unusual statement detailing the number of staff assigned to the investigation - 169 - and insisting that 'at no stage has any major investigation been compromised as a result of these deployments'.

The investigation into illegality at Murdoch's now-defunct News of the World tabloid and its sister paper, The Sun, has already led to a slew of arrests - including police officers, executives and well-known British tabloid journalists. No one has yet been charged, but the inquiry has uncovered widespread wrongdoing, including voicemail interception, computer hacking and illicit payments to public officials for information.

After an attempt to bury the scandal failed, Murdoch's News Corp appointed a management and standards committee to get to the bottom of the criminality at his British newspaper subsidiary, News International. The committee, which reports to News Corp executive vice-president Joel Klein, has been pouring through millions of old emails and other documents in an attempt to turn the page on the scandal.

A comment widely attributed to a committee source recently spoke of the need to 'drain the swamp' - a statement that has infuriated some journalists.

'The Sun is not a 'swamp' that needs draining,' Kavanagh thundered in his first line. 'Nor are those other great News International titles, The Times and The Sunday Times.'

Observers said Kavanagh's 'swamp' comments were a clear dig at the management standards team.

'Obviously that phrase - allegedly coming from a senior member of the MSC team - has deeply upset many people at the Sun,' said Paul Connew, a media commentator who has held senior positions at several tabloids. 'It's hardly helped the atmosphere.'

Journalism professor Roy Greenslade went even further, calling the editorial 'a thinly veiled attack on The Sun's owner, Rupert Murdoch'.

Connew disagreed, saying Murdoch may share Kavanagh's frustrations about having his paper at the centre of a massive police inquiry.

'This may well reflect Rupert's position,' he said of the column.

Murdoch himself is expected in London sometime later this week.

074014 20120214 AEST

( Keyword: Hacking )

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Senior Sun editor attacks hacking probe