Mediaboss Marketing

Companys technology harnesses the power of social platforms to cultivate prospects and facilitate audience engagement

Atlanta, GA (PRWEB) April 02, 2013

The company's technology offers in-depth social prospecting, lead generation and nurturing solutions. Through interest graph analysis and proprietary algorithms, Insightpool mines the social universe including Twitter, LinkedIn and Facebook to pinpoint existing and perspective customers for brands. Prospects are identified and grouped using Venn diagrams allowing digital marketers to rank users most likely to take action on behalf of the brand.

Insightpool is reinventing customer marketing by harnessing drip marketing techniques and applying them to the social world. We are solving one of the biggest issues brands face identifying core audiences and then converting them into leads, fans and customers, said Adam Wexler, Insightpools chief strategy officer. We are revolutionizing the way brands prospect and interact with current and future customers. Feedback from initial users reinforces the value of an innovative platform like this in the marketplace. We are thrilled to launch Insightpool to all brands seeking meaningful, strategic fan interaction.

A recent study from Optify, which parsed over 62 million site visits, 215 million page views and 350,000 leads in 2012, found that Twitter accounted for 82 percent of all social media-originated leads. The ability to mine Twitter and the social universe for brand champions, while automating scalable personal one-to-one interaction, is a must-have for brands seeking to build, expand or engage with a relevant audience.

Insightpool will fundamentally change how brands discover and market to potential customers online and in turn increase Key Performance Indicators such as engagement and revenue. Rather than marketing to the masses and hoping for interaction, Insightpool lets businesses target, engage and convert fans to brand champions at the individual level, noted Wexler.

A limited number of free trials are being offered: launch.insightpool.com (promo code: LAUNCH).

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About Insightpool

Insightpool delivers Social Marketing Automation (SMA) software that drives target audiences to take desired actions on behalf of brands. Through big data processes, Insightpool combines interest graph analysis and proprietary algorithms to yield rich data profiles. With laser-like targeting capabilities and a robust engagement platform, Insightpool helps brands proactively engage through a variety of social impressions. Learn more about us at http://www.insightpool.com.

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New Social Marketing Automation Innovator, Insightpool, Enables Brands to Activate Customers and Prospects via Social ...

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Samsung Electronics has partnered with superstar athlete Usain Bolt to launch its latest camera, the NX300. Capable of shooting photos and high definition vi...

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Lincolns Professional Networking Group (PNG) is excited to announce its spring social, April 9th from 4:30-6:30 at Venue.

Lincoln, NE (PRWEB) April 02, 2013

Located at 70th and Pioneers, in Southeast Lincoln, Venue is one of Lincolns best restaurants and it provides a great location for the PNG spring social. Venue features a laid back atmosphere, wonderful food, an outstanding wine selection, special gluten free menu and full bar.

PNG Lincoln is a professional networking group in Lincoln, Nebraska dedicated to helping small business owners make the most of professional connections in the community. PNG strives to establish relationships with some of Lincolns most influential people and help grow business through networking, holding regular meetings, socials, and giving back to the community with fundraising and volunteer efforts, PNG is a networking group that is about relationships, the community, and making a difference. PNG strives to build a better community and demonstrate that commitment through various fundraising and community efforts such as our annual golf tournament, coat drives in the winter, fan drives in the summer and food drives throughout the year.

If youre interested in what PNG has to offer but cant make it to the social there are other ways to get involved. Visit http://www.pnglincoln.com, like PNG on Facebook or follow on twitter @PNGLincoln.

Rajeev Kumar Mostech Softwares Pvt. Ltd. 1-402-601-5483 Email Information

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Lincoln’s Professional Networking Group to Host Spring Social

April 3, 2013 by Dr. Anderson Uvie-Emegbo (anderson@gapsacademy.com @andyemegbo) 1 Comment

Dr. Anderson Uvie-Emegbo

Recently, I read an interview a newspaper had with the social media manager of a prominent brand. At the end of the interview, the impression I took away was that the manager and, by extension, the brand was unhappy with the amount of resistance they face on various social networking sites.

The views of individuals and organisations regarding social media range from apprehension, uncertainty, opportunity to risk. Whatever your view is, you probably have several examples to support your position.

It is not uncommon for an organisation to start out seeking to exploit the opportunities in social media. A couple of unsavoury experiences later and they are ready to give it all up. What frequently starts as a love relationship may soon become one of suspicion or hate. At this point, it becomes a frustrating experience for all parties the decision makers (within organisations), the marketing communications teams (responsible for managing the brands engagement on social networking platforms) as well as its customers. For some organisations (like the public institution I mentioned earlier), it may become an us versus them mentality.

This is not how the script was meant to play out. Typically, in scene one, the brand signs up on social networks. In scene two, the customer is thrilled that brand has finally adopted social media. During scene three, the honeymoon begins, as the brand and the customer appear to be getting along. Scene four reveals that cracks are beginning to emerge. These test the resolve of both parties. In scene five efforts at mending the cracks become inadequate. This is the stage for buck-passing and name-calling. More often than not, one or more of the parties reduce the amount of investments (effort, time, money, etc) they put into this relationship.

How to overcome social media resistance?

The following is an approach organisations can take to overcome the resistance people may have to the brand on social media.

Identify the root causes of resistance

Sometimes resistance to a brand on social media can be attributed to a lack of trust. Mistrust can arise from a history of failed promises or persistent service failures. The inability of a brand to bridge the promise-expectation gap may inadvertently alienate even its early advocates on social networking sites. There are brands whose turnaround time for resolving customer complaints on their social media pages is significantly faster than the time taken to resolve the same issue through their non-digital channels. This is a frequent source of disconnect as it creates varying service delivery standards for different channels owned by the same organisation. Not every customer would take to social media to resolve issues with a brand. It is up to the brand to treat every transaction with each customer with the utmost diligence it deserves irrespective of the channel the customer uses.

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Overcoming social media resistance