Mediaboss Marketing

By Tracy Higginbotham

“I am launching a new division in my company. I want to arrange a news conference to gain media attention. Do you have tips on being host of a successful one?”

Small businesses might believe news conferences are only for major breaking news, big corporations or national stories, but it isn’t true. Entrepreneurs can conduct news conferences to give media a chance to capture information on a significant story.

Making it clear to reporters why they should attend the event and providing vital information once they are at the event will lead to a successful news conference.

First, notify the media of the news conference by sending a news release with the time, date, and location of the event. Make sure to include the topic being discussed, its importance and why readers, viewers or listeners will find the news interesting.

At the event, provide a media packet. The packet should contain a copy of the original press release, company biography, photo of the company’s owner or product photos and additional corporate information. Make sure to allow time at the event for reporters to ask questions and take photos after the announcement is made.

Finally, provide a list of contacts in case there are questions after the news conference is over.

If you want professional help creating a news conference, contact a local public relations, marketing or communication company.

Bottom line, entrepreneurs should consider conducting news conferences to get publicity for their important corporate developments.

“I am trying to develop a stronger brand identity for my business. What suggestions do you have?”

First of all, a brand is a person’s gut feeling about a product, service or a company. A brand isn’t what the entrepreneur says it is; it’s what consumers say it is.

Often, people think a brand is the company’s logo, but it is not. It’s much more than a company’s visual identity.

Begin by finding what your customers think your brand is by asking them, “What is our brand to you?” You can ask the question in a short email, at an event or after you have conducted business with them. You can ask your employees for their opinions, too. See what themes develop, and then decide how to strengthen or change what you hear.

Once you have developed changes to your brand, communicate the message in all your marketing outreach, including your website, print materials and social media marketing. Ensure every person in your company understands your brand and communicates it clearly to anyone they meet.

Remember, a brand isn’t just something that can be seen or heard, it’s something that is felt and resonates with consumers long before and after a sale is made.

See the article here:
Ask the Entrepreneur: Getting the word out about change

Authorities of Kemerovo region once again call upon the inhabitants of the region to be vigilant and not to succumb to bait the scam that had included the names of commercial organizations, the word “County”. As reported by BakuToday Dmitry Islamov, Deputy Governor in Kuzbass there are markets for many years and shops, which in accordance with provincial law has been assigned status of the province, which means that the prices in them at 10-15% below market, they are constant control of the quality of products. Such markets and shops are all know well, it is a special register. No other organization has no right to use the word “County” in their names.

But, as pointed out in the regional administration building, there are organizations who violate the law are misleading consumers, without including their name is a Word, a word character of the region, to attract people to earn money, and then cheat, work poorly, not in term or not doing. Therefore, there have been numerous complaints to the authorities.

For example, manufacturing plastic Windows “Province House” (Novokuznetsk) uses the word “County” in the title. Until October 2011, the Organization was called “RossPlast”. And while at that time already operated the regional legislation on verbal symbols of the region, and to use the verbal symbol “County” should be the adoption of a separate instrument, the firm was renamed from “RossPlasta” to “Province House”. As for the Organization of a separate regulatory instrument panel of the administration area has the status of “County” was not appropriated by the violation of the legislation on the part of firms now involved in law enforcement.

Also abused in his name, the word “province” following the Kemerovo (Gubernia): “land of tourist company (” KuznetskDeyev Andrey); County non-profit consumer mortgage and savings cooperative “in installments” (Ilyas Ganiev); LLC “(Gubernia) advertising company (” Vigil “Vladimir Gilev); “County window Centre of Kuzbass” (Eugene Sivironov); “Provincial assessors” (Anatoly Sukhin).

In Novokuznetsk, together with LLC “Province House” (Konstantin Esarevskijuse a verbal symbol) illegally “(Gubernia) construction company” (Dmitriy Galaktionov); County holding Ltd “,” the County “,” County Chamber of Commerce-industrial holding (Denis Swedes); “Holding” Province House “(Denis Popov); “County Credit Union” (Alena Cepeleva); LLC “(Gubernia) law firm of Kuzbass” (Viktor Martynov). In Region: County Business Center “(Irina Kucerova).

More here:
Kuzbasskie firm continue to illegally use names, the word “County”

BOB WIENEKE South Bend Tribune

12:13 p.m. EST, February 21, 2012

The press conference in which star athlete Davonte' Neal was supposed to announce his college decision included a live TV feed. It included hundreds of students at the elementary school Neal attended.

It just didn't include Neal.

Neal, who was set to announce his choice from among Notre Dame, Arizona, Arkansas and North Carolina, did not appear at the Tuesday morning press conference. Neal, a senior at Chaparral High in Scottsdale, Ariz., is one of the last unsigned star players in the recruiting class of 2012. Most of the players in that group signed on Feb. 1.

The Arizona Republic's Richard Obert tweeted from the press conference that Neal and his father may have been in a struggle over whether Davonte' should attend Notre Dame or Arizona. Obert tweeted that Luke Neal said that Arizona would not be the college but that, in his opinion, Davonte' Neal wants to attend Arizona.

Read more:
Notre Dame football recruiting: No word on Neal

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Brewers begin camp still waiting for word on Ryan Braun

21-02-2012 15:46 Check out the insanely talented Totally Enormous Extinct Dinosaurs performing "Tapes and Money" at Digital in Brighton. On Feb 18th 2012. As attended and reviewed by Corrosive Sounds - http://www.corrosivesounds.co.uk Apart from some knob making security get in the way, this was immense!

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Totally Enormous Extinct Dinosaurs - Tapes